During January 2007 to February 2016, I worked with Plus Worldwide LLC in Dubai, contributing to the brand management of Procter & Gamble products across the MENA region. I adapted global visual assets to meet regional specifications, strictly adhering to brand guidelines and compliance standards. I designed and delivered high-quality 2D renderings for POS displays, packaging, and branding sites for presentations, and I maintained consistent backups and version control for all brand visuals and updates. I also supported website updates and maintenance to reflect current brand visuals and campaign materials.
From April 2016 to present with Tech Craft Advertising & Signs LLC, I have managed website content, ensured accuracy and timely updates, led brainstorming sessions, and developed creative artwork for various media platforms. I prepared files for print and digital output and designed and produced marketing collateral such as brochures, banners, and promotional materials. I conducted product photoshoots to support marketing and branding initiatives, and served as a liaison between production and sales teams to align client requirements with internal resources. With over 23 years in the UAE advertising industry, I began my career as a designer for a prominent directory, progressed to a leading digital printing company, and gained hands-on experience in mall branding for major retail and aviation groups across the GCC. I am skilled in organizing, logistics, and production coordination, bringing extensive expertise in managing complex projects within the digital printing and branding industry.
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