Available to hire
I’m Sarah Williams, a results-oriented digital marketing and communications professional based in Birmingham with 9+ years of experience driving engaging content, social media campaigns and integrated web solutions. I excel at turning analytics and insights into practical strategies that boost engagement, optimization, and measurable results, from blogs and videos to SEO-friendly websites and membership platforms.
Throughout my career I’ve led large-scale campaigns for Groundwork UK, Serco and Sandwell Council, grown social channels and email newsletters, and digitalised reporting for annual communications. I thrive in collaborative environments, tailoring messaging for diverse audiences and managing crisis communications with calm efficiency.
Skills
Experience Level
Expert
Expert
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Expert
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Intermediate
Intermediate
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Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Communications Coordinator at Groundwork UK
July 1, 2023 - PresentLead digital strategy and content across Groundwork UK and federations (14 sites). Manage web content and SEO across multiple charity websites, including Tesco Stronger Starts and HS2 sites. Track website analytics with Google Analytics and Looker Studio, sharing insights to improve user experience. Oversee daily social media management to engage communities and raise campaign awareness. Plan and execute digital campaigns, email marketing, and paid advertising on Google and social platforms to support fundraising. Coordinate stakeholder messaging across the federation and collaborate with partners such as Cadent, Veolia, Morgan Sindall, and Tesco.
Communications Manager (Temporary) at Serco Environmental Services
July 1, 2023 - October 4, 2025Led recycling/waste social media communications across Sandwell Borough; commissioned and created designs for service launches and promotions; produced video and visual content for social media channels and website. Internal communications to a 300+ workforce (Yammer, newsletters, multi-screens, employee of the month scheme, crisis communications). Collected data for board reports and digitalised reports into visuals/video. Designed content for vehicles, billboards, and large-scale advertising; managed social media strategy and campaigns.
Communications Officer (Voluntary) at One Walsall (Council for Walsall Borough)
December 1, 2021 - October 4, 2025Voluntary communications role focused on social media content creation, newsletters, and internal communications; supported crisis communications and campaign messaging.
Business and Social Media Manager, Digital Marketing & Business Management at Classic ICES
July 1, 2020 - October 4, 2025Managed business development and social media strategy; produced digital marketing campaigns and supporting materials; oversaw content across channels to support brand and service delivery.
Project Manager at Sandwell Council Extended Services
May 1, 2016 - October 4, 2025Led project management for extended services, coordinating campaigns and cross-organisational activities to support education and community initiatives.
Inclusion Project Manager at Action for Children
June 1, 2012 - October 4, 2025Managed inclusion-focused projects, overseeing planning, delivery, and stakeholder engagement across multiple sites.
Digital Communications Coordinator at Groundwork UK
July 1, 2023 - PresentLed digital campaigns aligned with organisational goals to raise awareness of environmental, social, and sustainability projects. Managed web content across Groundwork UK and 14 federations (including Tesco Stronger Starts and HS2 websites), ensuring fresh, relevant content optimized for SEO. Analyzed website analytics with Google Analytics and Looker Studio, creating exploration reports and sharing insights to improve user experience. Oversaw daily social media management, planned digital campaigns and email marketing, and supported fundraising with paid advertising across Google and social platforms. Coordinated stakeholder messaging across the Federation and collaborated with partners such as Cadent, Veolia, Morgan Sindall, and Tesco.
Communications Manager (Temporary) at Serco
July 1, 2023 - October 4, 2025Led project management of all recycling/waste social media communications across the Sandwell Borough. Commissioned and created designs for service launches and promotions; produced video and visual content for social channels and the website. Developed internal communications for a 300+ workforce (Yammer, newsletters, multi-screen displays, employee of the month, crisis communications). Collated data for board reports and digitalised reports into visuals and video formats. Designed content for vehicles, billboards, and large-scale advertising, as well as social media content for national and local platforms. Planned and executed social media strategy.
Communications Officer (Voluntary) at One Walsall
December 1, 2021 - October 4, 2025Voluntary communications officer for the Council for Walsall Borough. Managed social media accounts and supported messaging across channels to engage communities and support campaigns; produced digital and print content.
Business and Social Media Manager / Digital Marketing & Business Management at CLASSIC ICES
July 1, 2020 - October 4, 2025Managed digital marketing and social media strategies across multiple channels; created video and visual content; led campaigns across billboards, vehicles, press, and social media; contributed to branding and content development; oversaw membership communications and member access content.
Project Manager at Sandwell Council Extended Services
May 1, 2016 - October 4, 2025Led extended services projects, coordinating with multiple stakeholders, delivering on time and within budget; produced reports for senior leadership and ensured effective project governance.
Inclusion Project Manager at Action for Children
June 1, 2012 - October 4, 2025Managed inclusion projects, coordinating with partners to deliver milestones and outcomes for children’s services; oversaw project planning, delivery, and reporting.
Digital Communications Coordinator at Groundwork UK
July 1, 2023 - PresentLed digital strategy and content across Groundwork UK and Federation websites, ensuring SEO-optimised content. Managed Google Analytics 4 and Looker Studio exploration reports, oversaw daily social media engagement, and planned digital campaigns, email marketing, and paid advertising to support fundraising. Collaborated with partners such as Cadent, Veolia, Morgan Sindall, and Tesco to deliver joined-up campaigns.
Communications Manager (Temporary) at Serco Environmental Services
July 1, 2023 - October 4, 2025Led recycling/waste social media communications across Sandwell Borough. Commissioned designs for service launches and promotions; created video and visual content for social media and websites. Developed internal communications for 300+ staff, including Yammer, newsletters, and crisis communications; prepared data for board reports; digitalised reports into visuals/video; designed content for vehicles, billboards and large-scale advertising; managed social media strategy and planning.
Communications Officer at One Walsall (Voluntary Council for Walsall Borough)
December 1, 2021 - October 4, 2025Managed communications activities, including social media, content creation and campaigns; supported branding, engagement initiatives, and community communications.
Digital Marketing & Business Manager at Classic ICES
July 1, 2020 - October 4, 2025Directed digital marketing and social media management accompanying broader business management responsibilities; developed and executed online campaigns and content across multiple channels to support organisational goals.
Project Manager at Sandwell Council Extended Services
May 1, 2016 - October 4, 2025Managed extended services projects and campaigns (including large-scale billboards, vehicle and press campaigns) with a focus on delivering results and coordinating across multiple partners.
Inclusion Project Manager at Action for Children
June 1, 2012 - October 4, 2025Led inclusion-focused projects with end-to-end project management, coordinating multi-agency teams and delivering key outcomes.
Education
BA (Hons) Education (2:2) at University of Worcester
January 11, 2030 - October 4, 2025BA (Hons) Education at University of Worcester
January 11, 2030 - October 4, 2025BA (Hons) Education (2:2) at University of Worcester
January 11, 2030 - October 4, 2025Qualifications
City and Guilds First Line Management
January 11, 2030 - October 4, 2025BTEC National Diploma in Childhood Studies
January 11, 2030 - October 4, 2025GCSEs (including English, Maths and Science)
January 11, 2030 - October 4, 2025City and Guilds First Line Management
January 11, 2030 - October 4, 2025BTEC National Diploma in Childhood Studies
January 11, 2030 - October 4, 2025GCSEs
January 11, 2030 - October 4, 2025City and Guilds First Line Management
January 11, 2030 - October 4, 2025BTEC National Diploma in Childhood Studies
January 11, 2030 - October 4, 2025GCSEs (including English, Maths and Science)
January 11, 2030 - October 4, 2025BA (Hons) Education
January 11, 2030 - October 4, 2025City and Guilds First Line Management
January 11, 2030 - October 4, 2025BTEC National Diploma in Childhood Studies
January 11, 2030 - October 4, 2025GCSEs
January 11, 2030 - October 4, 2025BTEC National Diploma in Childhood Studies
January 11, 2030 - October 4, 2025GCSEs (including English, Maths and Science)
January 11, 2030 - October 4, 2025City and Guilds First Line Management
January 11, 2030 - October 4, 2025Industry Experience
Non-Profit Organization, Education, Media & Entertainment, Government, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
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Expert
Expert
Expert
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Expert
Expert
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Expert
Expert
Expert
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Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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