Available to hire
I’m a data-driven digital marketing professional based in Toronto, blending brand strategy with social media and multi-channel campaigns. I love turning insights into creative concepts and measurable outcomes that strengthen brand presence.
I enjoy collaborating with cross-functional teams—from design and media to client services—to deliver on-brand experiences for launches, campaigns, and ongoing growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Organic and Digital Media Coordinator at Ryan Design International
January 1, 2025 - PresentLed campaign launches for real estate development by coordinating timelines, logistics, and cross-departmental execution. Directed organic social media and paid digital campaigns (Meta Ads, Google Ads) across multiple clients, ensuring brand alignment and measurable performance. Created ad copy, social captions, website and landing page content tailored to objectives and audiences. Analyzed performance data to deliver actionable insights and optimization recommendations. Coordinated timelines, deliverables, and workflows across creative, media, and account teams to ensure on-time execution. Developed strategic proposals and content plans to strengthen brand presence and engagement. Presented strategies and results to clients and senior leadership to support transparency and growth.
Operating Partner | Digital Marketing Strategist at Carte Blanche Studio
December 1, 2024 - October 22, 2025Oversaw launch campaigns and brand activations, aligning with marketing objectives and managing on-site shoots, events, and product launches. Led cross-functional team to develop content across platforms, integrating learning initiatives into development plans. Built and executed a comprehensive content strategy that boosted online engagement by 20% and increased leads by 15%, while establishing scalable content creation processes. Managed project schedules, budgets, and cross-functional coordination. Directed creative production for social media, email, and web, ensuring alignment with client goals and elevating brand visibility. Served as primary client contact, maintaining relationships and ensuring high-quality delivery across digital and print mediums.
Digital Marketing Associate at Ginkgo Sustainability
July 1, 2023 - October 22, 2025Developed client-focused marketing strategies tailored to goals, increasing engagement by 56% and visibility by 76%. Planned campaign calendars and produced analytics-driven reports to improve alignment with objectives using Google Analytics. Coordinated across teams and resources to ensure timely delivery and clear client communication.
Digital Marketing Associate at Ginkgo Sustainability
July 1, 2023 - October 4, 2025Developed client-focused marketing strategies, boosting engagement by 56% and visibility by 76%. Created campaign calendars and reports using Google Analytics to improve alignment with objectives; managed client resources and ensured seamless cross-department communication.
Digital Marketing Associate at Ginkgo Sustainability
July 1, 2023 - October 4, 2025Client-focused marketing: Developed and implemented strategies tailored to client goals, boosting engagement by 56% and visibility by 76%. Scheduling and Reporting: Created campaign calendars and detailed reports using Google Analytics to improve campaign alignment with objectives. Administrative Coordination: Managed client resources and ensured seamless communication across departments.
Digital Marketing Associate at Ginkgo Sustainability
July 1, 2023 - October 4, 2025Client-focused marketing: Developed and implemented strategies aligned to client goals, boosting engagement by 56% and visibility by 76%. Created campaign calendars and detailed Google Analytics-based reports to improve alignment with objectives. Managed client resources and facilitated seamless cross-department communication.
Operating Partner | Digital Marketing Strategist at Carte Blanche Studio
October 1, 2022 - PresentPartnered with clients and led a cross-functional team to develop content across multiple platforms; developed and executed a comprehensive content strategy that enhanced brand visibility and led to a 20% increase in online engagement and a 15% rise in lead generation. Established content creation systems to ensure quality and consistency across marketing channels; acted as primary client contact to ensure high-quality project execution.
Operating Partner | Digital Marketing Strategist at Carte Blanche Studio
October 1, 2022 - PresentStrategic collaboration with clients and cross-functional teams to develop content across platforms, aligning marketing strategies with business objectives and integrating learning initiatives into development plans. Developed and executed a comprehensive content strategy that increased brand visibility, yielding a 20% rise in online engagement and a 15% growth in lead generation. Managed project schedules, budgets, and analytics to optimize campaigns. Created engaging content for social media, email campaigns, and web platforms. Served as the primary client contact to ensure high-quality delivery across digital and print media.
Operating Partner | Digital Marketing Strategist at Carte Blanche Studio
October 1, 2022 - PresentPartnered with clients and led a cross-functional team to develop compelling content across platforms, aligning marketing strategies with business objectives and integrating learning initiatives into development plans. Developed and executed a comprehensive content strategy that enhanced brand visibility, increasing online engagement by 20% and lead generation by 15%; established systems and processes for high-quality, consistent content creation across channels. Managed detailed project schedules and cross-functional coordination to deliver campaigns on time and within budget. Generated budgets and analyzed performance to optimize strategies, reducing client acquisition costs. Acted as primary client contact and provided creative direction for social media, email campaigns, and web content.
UX Web Designer | User Experience Designer (Contract 5 Months) at Lightning HR Solutions
May 1, 2022 - October 22, 2025Led redesign of the company website to create a cohesive, user-centered experience, improving usability and visual consistency across desktop and mobile. Collaborated with the social media team to update blog content and social copy, contributing to a 15% engagement lift in the first month. Designed user flows, wireframes, prototypes, and high-fidelity mockups to enhance the mobile web experience. Wireframed, prototyped, and styled new desktop and mobile interfaces for a responsive digital presence.
UX Web Designer | User Experience Designer (Contract 5 Months) at Lightning HR Solutions
May 1, 2022 - October 4, 2025Redesigned website for cohesive design and user-centered experience; collaborated with the social media team to update blogs and social content, generating a 15% increase in performance within the first month. Created UI style guides, mood boards, color schemes, typography; designed web flows and prototypes for mobile and desktop.
UX Web Designer | User Experience Designer (Contract 5 Months) at Lightning HR Solutions
May 1, 2022 - October 4, 2025Hired on a project basis to redesign their website for a cohesive design and user-centered experience. Strategized with the social media team to update and manage blog posts and social media content; copywriting contributed to a 15% increase in engagement within the first month. Created UI style guides, mood boards, color schemes, and typography to develop a brand identity. Designed web flows and prototypes for mobile and desktop experiences; wireframed and prototyped the new mobile and desktop web experience.
UX Web Designer | User Experience Designer (Contract 5 Months) at Lightning HR Solutions
May 1, 2022 - October 4, 2025Redesigned website for a cohesive, user-centered experience. Collaborated with the social media team to refresh blog posts and social content, contributing to a 15% increase within the first month. Created UI style guides, mood boards, color schemes, and typography; designed web flows and prototypes for mobile and desktop. Wireframed and styled new experiences.
Manager at Il Gatto Nero Caffé
March 1, 2022 - October 4, 2025Operational leadership over daily operations, staff supervision, and service quality; designed and executed marketing campaigns that increased gross sales by 44%; streamlined processes and maintained documentation for ongoing improvements.
Experience Manager at Il Gatto Nero Caffé
March 1, 2022 - October 4, 2025Operational leadership: Oversaw day-to-day operations, supervised staff, and ensured quality service standards. Marketing Strategy: Designed and executed social media and promotional campaigns, driving a 44% increase in gross sales. Resource Organization: Streamlined processes and maintained detailed documentation for ongoing improvements.
Manager at Il Gatto Nero Caffé
March 1, 2022 - October 4, 2025Operational leadership: oversaw day-to-day operations, supervised staff, and maintained quality service standards. Designed and executed social media and promotional campaigns, driving a 44% increase in gross sales. Streamlined processes and maintained documentation for ongoing improvements.
Junior Designer (Contract 3 Months) at Design Salt Creative
December 1, 2021 - October 4, 2025Delivered branding packages and creative assets for print and digital, adhering to tight timelines; coordinated with cross-functional teams and stakeholders for successful project delivery.
Junior Designer (Contract 3 Months) at Design Salt Creative
December 1, 2021 - October 4, 2025Creative Oversight: Delivered branding packages and detailed creative assets for print and digital mediums, adhering to strict project timelines. Cross-Team Coordination: Ensured effective communication with team members and stakeholders for successful project delivery.
Junior Designer (Contract 3 Months) at Design Salt Creative
December 1, 2021 - October 4, 2025Delivered branding packages and creative assets for print and digital, adhering to strict timelines. Coordinated cross-team communication to ensure successful project delivery.
Social Media Manager (Contract 3 Months) at My Home Renter Report
August 1, 2021 - October 22, 2025Developed and executed a daily social media strategy focused on engaging content creation and performance tracking across paid and organic channels. Built content calendars, templates, and layout systems for future social media managers, ensuring brand consistency and streamlined workflows across teams.
Social Media Manager (Contract 3 Months) at My Home Renter Report
August 1, 2021 - October 4, 2025Designed and implemented a social media strategy with daily content; produced calendars and layouts to maintain brand identity; increased interactions and followers; drove consistency across paid and organic campaigns.
Social Media Manager (Contract 3 Months) at My Home Renter Report
August 1, 2021 - October 4, 2025Designed and implemented a social media strategy by generating engaging content daily while analyzing paid and organic campaign performance. Produced content calendars/templates and layouts for future social media managers with emphasis on brand identity and fluidity. Increased content interactions in the first week by 217%, overall interactions by 3,800%, and follower growth by 0.8%.
Social Media Manager (Contract 3 Months) at My Home Renter Report
August 1, 2021 - October 4, 2025Designed and implemented a social media strategy, generating daily content and analyzing paid and organic campaigns. Created content calendars and templates to standardize processes for future managers. Increased content interactions significantly in the first week (217%) and follower growth (0.8%).
Education
UX/UI Design Certificate at University of Toronto School of Continuing Studies
January 11, 2030 - March 1, 2022Marketing Certificate at Ryerson University
January 11, 2030 - December 1, 2021Honors Bachelor of Arts and Science (English and Cinema Studies) at University of Toronto
January 11, 2030 - June 1, 2019UX/UI Design Certificate at University of Toronto School of Continuing Studies
March 1, 2022 - October 4, 2025Marketing Certificate at Ryerson University
December 1, 2021 - October 4, 2025Honors Bachelor of Arts and Science in English and Cinema Studies at University of Toronto
January 11, 2030 - June 1, 2019Honors Bachelor of Arts and Science (English and Cinema Studies) at University of Toronto
January 11, 2030 - June 1, 2019Marketing Certificate at Ryerson University
December 1, 2021 - December 1, 2021UX/UI Design Certificate at University of Toronto School of Continuing Studies
March 1, 2022 - March 1, 2022UX/UI Design Certificate at University of Toronto School of Continuing Studies
March 1, 2022 - October 22, 2025Marketing Certificate at Ryerson University
December 1, 2021 - October 22, 2025Honors Bachelor of Arts and Science in English and Cinema Studies at University of Toronto
January 11, 2030 - June 1, 2019Qualifications
UX/UI Design Certificate
January 11, 2030 - March 1, 2022Marketing Certificate
January 11, 2030 - December 1, 2021UX/UI Design Certificate
March 1, 2022 - October 4, 2025Marketing Certificate
December 1, 2021 - October 4, 2025UX/UI Design Certificate
March 1, 2022 - March 1, 2022Marketing Certificate
December 1, 2021 - December 1, 2021UX/UI Design Certificate
March 1, 2022 - October 22, 2025Marketing Certificate
December 1, 2021 - October 22, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Travel & Hospitality, Real Estate & Construction, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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