Hi, I'm Valerie, a B2B Marketing Strategist based in Singapore. I design revenue-driven growth strategies across real estate, retail and F&B, blending brand storytelling with data-driven campaigns. I love turning complex business needs into measurable outcomes by leveraging AI, automation and CRM analytics to optimize channels and conversions. I specialize in Marketing Strategy & Growth, Brand Strategy, and cross-functional collaboration to align sales targets with marketing initiatives. I'm passionate about exploring emerging tech to streamline marketing operations, improve customer experiences, and drive retail revenue.…

Valerie Lim Xi Jie

Hi, I'm Valerie, a B2B Marketing Strategist based in Singapore. I design revenue-driven growth strategies across real estate, retail and F&B, blending brand storytelling with data-driven campaigns. I love turning complex business needs into measurable outcomes by leveraging AI, automation and CRM analytics to optimize channels and conversions. I specialize in Marketing Strategy & Growth, Brand Strategy, and cross-functional collaboration to align sales targets with marketing initiatives. I'm passionate about exploring emerging tech to streamline marketing operations, improve customer experiences, and drive retail revenue.…

Available to hire

Hi, I’m Valerie, a B2B Marketing Strategist based in Singapore. I design revenue-driven growth strategies across real estate, retail and F&B, blending brand storytelling with data-driven campaigns. I love turning complex business needs into measurable outcomes by leveraging AI, automation and CRM analytics to optimize channels and conversions.

I specialize in Marketing Strategy & Growth, Brand Strategy, and cross-functional collaboration to align sales targets with marketing initiatives. I’m passionate about exploring emerging tech to streamline marketing operations, improve customer experiences, and drive retail revenue.

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced

Work Experience

Marketing and Communications Executive at Mapletree Investments
November 1, 2021 - February 28, 2025
Executed and optimised marketing strategy for 34 industrial properties (~S$4B AUM), focused on lease conversions, tenant vibrancy and brand equity. Developed marketing campaigns, tenant events and trade association partnerships, targeting B2B decision-makers and increase lease conversion. Streamlined content, social, email workflows for quality lead generation, leveraging CRM analytics to track conversion funnels and optimise channel performance, resulting in a 12% YoY increase in lease revenue despite lower lead volume. Executed LinkedIn prospecting campaigns and automated email sequences, resulting in increased property viewings and leasing conversions. Drove digital visibility for new/high-value assets through new campaigns for stronger brand perception among enterprise tenants. Developed video assets for leasing teams and agent presentations, strengthening brand perception and pitch success with enterprise prospects. Acted as cross-functional liaison with leasing, property management and business units to align tenant comms, feedback, on-site activations for stronger campaign execution.
Marketing and Communications Executive at Stylelab Singapore
March 1, 2020 - October 31, 2021
Drove omni-channel marketing campaigns for fashion brands (agnès b., G-Star RAW, REPLAY, 45R) across dotcom, marketplaces, and retail stores. Led digital campaigns across SEM, Meta Ads, mall networks, and banking partners, optimised new collections and seasonal promotions for revenue. Collaborated with retail partners and brand stakeholders to align campaign objectives with sales targets. Delivered creative across print, web, EDMs, and social media, ensuring consistent brand presence across channels. Managed KOL and partner collaborations that contributed to lift in brand engagement and retail revenue. Supported stylist collaborations and celebrity seeding for brand visibility during major launches.
Marketing Executive at O’Coffee Club
March 1, 2019 - March 31, 2020
Launched user-generated content campaign across 10+ outlets, boosted engagement and increased social followers in 3 months. Partnered with agencies to execute targeted campaigns, tracked performance metrics across channels. Managed community comms across social channels, improving response time and customer sentiment. Coordinated F&B product launches and influencer tasting events to drive localised brand awareness.
Marketing and Communications Executive at Mapletree Investments
February 1, 2025 - October 5, 2025
Led multi-channel marketing and communications campaigns for industrial properties (~S$4B AUM); focused on lease conversions, tenant vibrancy, and brand equity. Developed marketing campaigns, tenant events, and trade association partnerships; targeted B2B decision-makers and increased lease conversions. Streamlined content, social, and email workflows for quality lead generation; leveraged CRM analytics to track conversion funnels and optimize channel performance, resulting in a 12% YoY increase in lease revenue despite lower lead volume. Executed LinkedIn prospecting campaigns and automated email sequences, boosting property views and leasing conversions. Drove digital visibility for new/high-value assets through new campaigns; strengthened brand perception and pitch success with enterprise prospects. Acted as cross-functional liaison with leasing, property management and business units to align tenant communications, feed back, and on-site activation for stronger campaign execution.
Marketing Executive at O' Coffee Club
March 20, 2020 - October 5, 2025
Singapore launched user-generated content campaigns across 10+ outlets; boosted engagement and social following within 3 months. Partnered with agencies to execute targeted campaigns, tracked performance metrics across channels. Managed community campaigns across social channels, improving response time and customer sentiment. Coordinated F&B product launches and influencer tastings to drive localized brand awareness.
Marketing & Communications Executive at MapleTree Investments
February 20, 2025 - October 5, 2025
Executed and optimised marketing strategy for 34 industrial properties (~S$4B AUM), focusing on lease conversions, tenant vibrancy and brand equity. Developed marketing campaigns, tenant events and trade association partnerships; targeted B2B decision-makers to increase lease conversions. Streamlined content, social, and email workflows for quality lead generation; leveraged CRM analytics to track conversion funnels and optimise channel performance, resulting in a 12% YoY increase in lease revenue despite lower lead volume. Executed LinkedIn prospecting campaigns and automated email sequences, increasing property views and leasing conversions. Drove digital visibility for new/high-value assets through campaigns for stronger brand perception among enterprise tenants. Produced video assets for leasing teams and agent presentations, strengthening brand perception and pitch success with enterprise prospects. Acted as cross-functional liaison with leasing, property management and business u
Marketing Executive at O' Coffee Club Singapore
March 20, 2020 - October 5, 2025
Launched user-generated content campaigns across 10+ outlets; boosted engagement and social following within 3 months. Partnered with agencies to execute targeted campaigns, tracked performance across channels. Managed community communications across social channels, improving response time and customer sentiment. Coordinated F&B product launches and influencer tastings to drive localised brand awareness.
Marketing and Communications Executive at Mapletree Investments
February 20, 2025 - October 5, 2025
Developed marketing strategy for 34 industrial properties (~S$4B AUM), focused on lease conversions, tenant vitality and brand equity. Led campaigns, tenant events and trade association partnerships targeting B2B decision-makers to increase lease conversions. Streamlined content, social, and email workflows for lead generation; leveraged CRM analytics to track conversion funnels and optimize channel performance, contributing to a 12% YoY increase in lease revenue despite lower lead volume. Executed LinkedIn prospecting campaigns and automated email sequences, resulting in increased property views and leasing conversions. Drove digital visibility for new/high-value assets through campaigns to strengthen brand perception among enterprise tenants. Produced video assets for leasing teams and agent presentations; strengthened brand perception and pitch success with enterprise prospects. Acted as cross-functional liaison with leasing, property management and business units to align tenant co
Marketing & Communications Executive at Style Lab Singapore
October 20, 2021 - October 5, 2025
Drove omni-channel marketing campaigns for fashion brands (agnes b., G-Star RAW, REPLAY, 45R) across dotcom, marketplaces, and retailers. Led digital campaigns across SEM, Meta Ads, mall networks, and banking partners; optimized new collections and seasonal promotions for revenue. Collaborated with retail partners and brand stakeholders to align campaign objectives with sales targets. Delivered creative across print, web, EDMs, and social media; ensured consistent brand presence across channels. Managed KOL and partner collaborations contributing to lift in brand engagement and retail revenue. Supported stylist collaborations and celebrity seedings for brand visibility during major launches.
Marketing Executive at O' Coffee Club
March 31, 2020 - October 5, 2025
Launched user-generated content campaigns across 10+ outlets; boosted engagement and increased social followers in 3 months. Partnered with agencies to execute targeted campaigns; tracked performance metrics across channels. Managed community comms across social channels; improved response time and customer sentiment. Coordinated F&B product launches and influencer tasting events to drive localized brand awareness.
Marketing Executive at Style Lab Singapore
February 1, 2025 - October 7, 2025
Executed and optimized marketing strategy for 34 industrial properties (~S$4B AUM), focused on lease conversions, tenant vibrancy and brand equity. Developed marketing campaigns, tenant events and trade association partnerships targeting B2B decision-makers and increased lease conversion. Streamlined content, social, email workflows for quality lead generation, leveraging CRM analytics to track conversion funnels and optimize channel performance, resulting in a 12% YoY increase in lease revenue despite lower lead volume.
Marketing Executive at Style Lab Singapore
March 1, 2020 - October 7, 2025
Singapore Launch: user-generated content campaigns across 10+ outlets, boosted engagement and increased social followers in 3 months. Partnered with agencies to execute targeted campaigns, tracked performance metrics across channels. Managed community comms across social channels, improving response time and customer sentiment. Coordinated F&B product launches and influencer tastings events to drive localized brand awareness.

Education

Bachelor in Business (Management) at Royal Melbourne Institute of Technology, SIM Singapore
March 1, 2016 - December 31, 2018
Bachelor in Business (Management) at Royal Melbourne Institute of Technology, SIM Singapore
March 1, 2016 - December 1, 2018
Copywriting and Content Writing at Equinet Academy (Skills Future Singapore Accredited)
January 1, 2024 - October 5, 2025
Search Engine Optimization (SEO) Strategy at Equinet Academy (Skills Future Singapore Accredited)
January 1, 2024 - October 5, 2025
Digital Marketing Analytics & Optimization (GA4) at Equinet Academy (Skills Future Singapore Accredited)
January 1, 2022 - October 5, 2025
Bachelor of Business (Management) at Royal Melbourne Institute of Technology (RMIT) / SIM Singapore
March 1, 2016 - December 1, 2018
Copywriting and Content Writing at Equinet Academy (Skills Future Singapore Accredited)
January 1, 2024 - October 5, 2025
Search Engine Optimization (SEO) Strategy at Equinet Academy (Skills Future Singapore Accredited)
January 1, 2024 - October 5, 2025
Digital Marketing Analytics & Optimization (GA4) at Equinet Academy (Skills Future Singapore Accredited)
January 1, 2022 - October 5, 2025
Bachelor in Business (Management) at Royal Melbourne Institute of Technology (RMIT) / SIM Singapore
March 16, 2016 - December 20, 2018
Copywriting and Content Writing at Equinet Academy (Skills Future Singapore Accredited)
January 1, 2024 - December 31, 2024
Search Engine Optimization (SEO) Strategy at Equinet Academy (Skills Future Singapore Accredited)
January 1, 2024 - December 31, 2024
Digital Marketing Analytics & Optimization (GA4) at Equinet Academy (Skills Future Singapore Accredited)
January 1, 2022 - December 31, 2022
Bachelor in Business (Management) at Royal Melbourne Institute of Technology, SIMS Singapore
January 11, 2030 - October 7, 2025

Qualifications

Data Analysis Certification
January 11, 2030 - October 5, 2025
Skills Future Singapore Accredited Courses (SEO Strategy, GA4, Copywriting & Content Writing)
January 1, 2022 - October 5, 2025
SEO Strategy
January 1, 2024 - October 7, 2025
Digital Marketing Analytics & Optimisation (GA4)
January 1, 2022 - October 7, 2025

Industry Experience

Real Estate & Construction, Retail, Media & Entertainment, Professional Services, Software & Internet, Other

Skills

Experience Level