I’m a designer with over 20 years of experience transforming ideas into powerful visual stories. My career has spanned sectors such as branding, advertising, IT consulting, packaging, and creative direction, giving me a broad perspective on how design can shape both products and businesses. What sets me apart is my ability to bridge creativity and strategy: I don’t just create designs that look good, I craft solutions that align with business objectives, resonate with audiences, and stand out in competitive markets. From building visual identities and leading creative teams to designing packaging for top brands, I’ve developed a skill set that combines artistic vision, technical expertise, and project leadership. Clients value me not only for my design skills, but also for my ability to listen, understand their needs, and translate them into innovative, effective results. For me, design is not about decoration—it’s about creating experiences that leave a lasting impact.

Diego A. Castro Arenillas

I’m a designer with over 20 years of experience transforming ideas into powerful visual stories. My career has spanned sectors such as branding, advertising, IT consulting, packaging, and creative direction, giving me a broad perspective on how design can shape both products and businesses. What sets me apart is my ability to bridge creativity and strategy: I don’t just create designs that look good, I craft solutions that align with business objectives, resonate with audiences, and stand out in competitive markets. From building visual identities and leading creative teams to designing packaging for top brands, I’ve developed a skill set that combines artistic vision, technical expertise, and project leadership. Clients value me not only for my design skills, but also for my ability to listen, understand their needs, and translate them into innovative, effective results. For me, design is not about decoration—it’s about creating experiences that leave a lasting impact.

Available to hire

I’m a designer with over 20 years of experience transforming ideas into powerful visual stories. My career has spanned sectors such as branding, advertising, IT consulting, packaging, and creative direction, giving me a broad perspective on how design can shape both products and businesses.

What sets me apart is my ability to bridge creativity and strategy: I don’t just create designs that look good, I craft solutions that align with business objectives, resonate with audiences, and stand out in competitive markets. From building visual identities and leading creative teams to designing packaging for top brands, I’ve developed a skill set that combines artistic vision, technical expertise, and project leadership.

Clients value me not only for my design skills, but also for my ability to listen, understand their needs, and translate them into innovative, effective results. For me, design is not about decoration—it’s about creating experiences that leave a lasting impact.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Creative Director at Publyland Marketing & Tecnología S.L.
January 1, 2017 - January 1, 2024
Project Management: Acted as the key connection between the client, the project, and the development team, ensuring smooth and efficient communication. Requirements Gathering: Carried out an in-depth analysis of the client’s needs from the very beginning, in order to thoroughly understand objectives and expectations. Research and Conceptualization: Explored client needs in depth by researching the market, target audience, and trends to provide creative and strategic solutions. Process Coordination: Directed and supervised all creative and technical processes, ensuring that each stage—from ideation to final delivery—was executed consistently and successfully. Results Delivery: Ensured that the final product not only met client expectations but exceeded them, delivering impactful and high-quality solutions.
Director de Arte at Publyland Marketing & Tecnología S.L.
January 1, 2024 - October 4, 2025
Liderazgo creativo: responsable de crear y dirigir el departamento de diseño desde cero, estableciendo una identidad visual coherente para la empresa. Desarrollo de protocolos internos: diseñé e implementé protocolos para las fases iniciales de los proyectos, asegurando un flujo de trabajo eficiente y alineado con los objetivos estratégicos de la empresa. Innovación estratégica: identifiqué un nicho de mercado potencial en el sector de IT Consulting & Outsourcing, lo que me permitió proponer la creación de una filial en España. Creación de WATA (We Are The Answer): propuse a la dirección de la empresa la creación de una nueva unidad de negocio bajo el nombre de WATA, una filial que se materializó con éxito y se consolidó como una parte fundamental del crecimiento de la empresa.
Graphic Designer at A-SIDE S.L.
January 1, 2016 - October 4, 2025

Education

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Qualifications

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Industry Experience

Professional Services, Media & Entertainment, Software & Internet

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