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I'm Alexandru Popescu, an Art Director and Digital Artist with over a decade of experience blending creativity with technology. I hold a Master’s in Graphics from the National University of Arts, Bucharest, and have collaborated with top creative studios and advertising agencies. My work has been featured in Lürzer’s Archive as one of the 200 Best Digital Artists Worldwide. I enjoy taking on new challenges and relentlessly pursuing innovative creative possibilities. I explore AI-driven technologies to expand the creative workflow responsibly, identifying the best use cases to enhance production efficiency. I love leading projects, guiding teams, and turning ambitious briefs into visuals that resonate while maintaining high ethical standards.…I'm Alexandru Popescu, an Art Director and Digital Artist with over a decade of experience blending creativity with technology. I hold a Master’s in Graphics from the National University of Arts, Bucharest, and have collaborated with top creative studios and advertising agencies. My work has been featured in Lürzer’s Archive as one of the 200 Best Digital Artists Worldwide. I enjoy taking on new challenges and relentlessly pursuing innovative creative possibilities. I explore AI-driven technologies to expand the creative workflow responsibly, identifying the best use cases to enhance production efficiency. I love leading projects, guiding teams, and turning ambitious briefs into visuals that resonate while maintaining high ethical standards.

Alexandru Popescu

Art Director, Graphic Designer, Illustrator, +2

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I'm Alexandru Popescu, an Art Director and Digital Artist with over a decade of experience blending creativity with technology. I hold a Master’s in Graphics from the National University of Arts, Bucharest, and have collaborated with top creative studios and advertising agencies. My work has been featured in Lürzer’s Archive as one of the 200 Best Digital Artists Worldwide. I enjoy taking on new challenges and relentlessly pursuing innovative creative possibilities. I explore AI-driven technologies to expand the creative workflow responsibly, identifying the best use cases to enhance production efficiency. I love leading projects, guiding teams, and turning ambitious briefs into visuals that resonate while maintaining high ethical standards.…I'm Alexandru Popescu, an Art Director and Digital Artist with over a decade of experience blending creativity with technology. I hold a Master’s in Graphics from the National University of Arts, Bucharest, and have collaborated with top creative studios and advertising agencies. My work has been featured in Lürzer’s Archive as one of the 200 Best Digital Artists Worldwide. I enjoy taking on new challenges and relentlessly pursuing innovative creative possibilities. I explore AI-driven technologies to expand the creative workflow responsibly, identifying the best use cases to enhance production efficiency. I love leading projects, guiding teams, and turning ambitious briefs into visuals that resonate while maintaining high ethical standards.

Available to hire

I’m Alexandru Popescu, an Art Director and Digital Artist with over a decade of experience blending creativity with technology. I hold a Master’s in Graphics from the National University of Arts, Bucharest, and have collaborated with top creative studios and advertising agencies. My work has been featured in Lürzer’s Archive as one of the 200 Best Digital Artists Worldwide. I enjoy taking on new challenges and relentlessly pursuing innovative creative possibilities.

I explore AI-driven technologies to expand the creative workflow responsibly, identifying the best use cases to enhance production efficiency. I love leading projects, guiding teams, and turning ambitious briefs into visuals that resonate while maintaining high ethical standards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Art Director & Digital Artist at INTERKRAFT Studio – Creative Graphics & Advertising Solutions

January 1, 2022 - Present

Freelance role delivering high-end post-production and visuals for campaigns; collaborated with creative teams, clients and marketing specialists to optimize briefs and execution. Led integration of AI generative tools (Midjourney, KlingAI, Runway, Adobe Generative Suite, PromeAI, X-Design, Vivago) into the workflow. Managed NFT projects with a team of 3D artists and oversaw post-production for final output. Also designed and delivered an After Effects Essentials B2B training program (8 sessions) for beginners to create motion graphics. Provided freelance graphic design for social media content, including a medical-sector client.

Founder & Creative Lead at Viba Startup

January 1, 2022 - Present

Managed creative concept, brand identity and marketing strategy for the MVP; led art direction and UI/UX design. Project selected for ClimAccelerator at Impact Hub Bucharest (Pre-Seed Stage).

Art Director at Papaya Advertising

January 1, 2020 - December 31, 2024

Developed main key visuals and core campaign assets across multiple media channels. Supervised 3D, VFX, photo and video production processes; coordinated workflows from pre-production to post-production. Contributed to pitches with concept development, visual storytelling and campaign strategy. On-set supervision of photo–video productions and occasional copywriting for headlines and taglines. Used Adobe Creative Cloud alongside Midjourney and Runway for experimentation and concept development.

Art Director / Designer at Rebels and Rulers (Event)

January 1, 2019 - December 31, 2020

Created graphic design artworks for conference branding, marketing materials and digital assets. Supported in-house motion graphics and broadcast graphics workflows at Digi24, contributing to on-air visuals and practical design execution.

Art Director & Digital Artist at NewFolder Studio

January 1, 2015 - December 31, 2018

Delivered high-end creative post-production, art direction, concept development and compositing for various advertising visuals. Managed teams and project workflows to ensure quality and timely delivery; collaborated with 3D artists and photographers on CGI and photo compositing.

Art Director & Digital Artist at Carioca Studio

January 1, 2010 - December 31, 2015

Provided high-end post-production, art direction, concept development and compositing for advertising visuals. Led teams and project workflows, coordinating with 3D artists and photographers to deliver CGI and photo composites across multiple projects.