I'm a creative, results-driven content marketer with a passion for turning complex tech into compelling stories. I build brand messaging, plan multi-channel campaigns, and collaborate with product and design teams to deliver measurable outcomes. Over the past few years I've led content initiatives at Alpha Blue Foundation and Code Space Africa, growing audiences, optimizing SEO, and driving engagement across platforms.…

Isabella Enaworu

I'm a creative, results-driven content marketer with a passion for turning complex tech into compelling stories. I build brand messaging, plan multi-channel campaigns, and collaborate with product and design teams to deliver measurable outcomes. Over the past few years I've led content initiatives at Alpha Blue Foundation and Code Space Africa, growing audiences, optimizing SEO, and driving engagement across platforms.…

Available to hire

I’m a creative, results-driven content marketer with a passion for turning complex tech into compelling stories. I build brand messaging, plan multi-channel campaigns, and collaborate with product and design teams to deliver measurable outcomes.

Over the past few years I’ve led content initiatives at Alpha Blue Foundation and Code Space Africa, growing audiences, optimizing SEO, and driving engagement across platforms.

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Language

English
Fluent

Work Experience

Content Marketing Lead at Esemie
October 1, 2024 - Present
Led the content marketing function for Esemie, building the department from the ground up, recruiting a 5-person team, and developing 3- and 6-month strategic plans. Oversaw product messaging, positioning, and GTM initiatives; created cohesive content, SEO, and social media strategies; launched re-engagement campaigns (email and WhatsApp) and revived dormant social accounts, restoring brand consistency and engagement.
Content Marketing Lead at Code Space Africa
October 1, 2024 - October 4, 2025
Led brand positioning and cross-platform content for a tech community, managed large-scale events and multi-channel campaigns, grew community presence, and co-hosted the Spacers Hack Conf 2023. Built and led cross-functional teams for Fusion Tech Fest 2024 in Lagos, driving significant web and event engagement.
Content Marketing Executive at Alpha Blue Foundation
March 31, 2023 - October 4, 2025
Led content marketing for educational technology initiatives, managed social media strategy, program launches, and public publication development to increase awareness and participation in tech education. Created multi-channel campaigns, leading to a 75% engagement uplift over 24 months; wrote and edited Talk Tech Africa Magazine editions 2 & 3; delivered campaigns that boosted website traffic by 62% and applications by 74%; launched targeted email campaigns with strong open and click-through rates.
Content Writer at Blue Algorithm Technologies Limited
June 30, 2021 - October 4, 2025
Started as a content writer supporting marketing efforts for the Alpha SIMS school-management system, with growing responsibilities including content research, product testing, and business development; contributed to brand messaging and campaign assets.
Content Marketing Lead at Alpha Blue Foundation
March 31, 2023 - October 4, 2025
Led cross-functional marketing and content strategy for education-tech initiatives, managing social media, email automation, and paid campaigns; developed go-to-market strategies and event branding to raise awareness.
Content Marketing Lead at Code Space Africa
October 31, 2024 - October 4, 2025
Created and executed brand positioning across multi-channel platforms; managed large-scale events, partnerships, and community engagement to grow Code Space Africa’s reach in Nigeria's tech ecosystem; supported speaker sourcing and event branding.
Content Marketing Lead at Esemie
October 1, 2024 - Present
Led the marketing department from the ground up, building a cohesive brand voice, creating SEO-focused content, and aligning with product/brand teams for new typography, visual identity, and landing page messaging; designed social media campaigns and onboarding flows to boost user adoption.
Content Marketing Lead at Esemie
October 1, 2024 - Present
Led the creation of Esemie's marketing function from the ground up, developing 3- and 6-month strategic plans, hiring a 5-person marketing team, and aligning product marketing with brand messaging. Built a comprehensive SEO and demand-generation program, executed welcome email sequences, and established campaigns to drive new user acquisitions.
Content Marketing Lead at Code Space Africa
October 1, 2024 - October 16, 2025
Led content marketing and community-building efforts for Code Space Africa, managing 20+ team members and cross-functional partners. Built multi-channel campaigns, coordinated events (including Hackathon/Conference 2023 and Fusion Tech Fest Lagos 2024), grew Gen Z engagement, and established Code Space Africa as a leading voice in Nigeria's tech ecosystem.
Content Marketing Lead at Alpha Blue Foundation
March 1, 2023 - October 16, 2025
Led content marketing for educational technology initiatives; managed social media strategy, program launches, and public publication development to increase awareness and participation in tech education programs. Drove follower growth and engagement; launched 'Her Equity' campaign for International Women's Day 2023.
Content Writer at Blue Algorithm Technologies Limited
June 1, 2021 - October 16, 2025
Wrote SEO-optimized website content and blog posts using keyword research; created social media content calendars; supported branding and marketing materials; contributed to pitch decks and client communications to improve brand visibility.
Content Writer at Women Impacting Nigeria
November 30, 2022 - October 16, 2025
Wrote and published multiple magazine articles; conducted and published interviews; contributed to empowering content and brand storytelling for women's impact in Nigeria.
Content Marketing Lead
October 1, 2024 - October 29, 2025
Lead content marketing efforts, establish brand messaging, recruit and manage a marketing team, align product and brand with design and development, and drive SEO, email automation, and social media across campaigns. Redesigned landing pages with repositioned messaging for Ese mie tools, and built a cohesive marketing department from scratch.
Content Marketing Lead at Code Space Africa
October 1, 2024 - October 1, 2024
Led brand positioning, content across multiple platforms, managed large-scale events, and grew community. Drove cross-functional collaboration with product and brand teams; led hackathon (Spaces Hackathon Conf 2023), and grew social media presence across LinkedIn, Instagram, Facebook, and X.
Content Marketing Lead at Alpha Blue Foundation
March 1, 2023 - March 1, 2023
Led content marketing for educational technology initiatives; managed social media strategy, program launches, and published content to grow awareness and participation. Wrote newsletters, edited Talk Tech Africa Magazine, and supported multi-channel campaigns.
Content Writer / Editor at SH’Emerge
October 1, 2022 - October 1, 2022
Wrote SEO-optimized blog posts and targeted stories; created video scripts and voiceovers for campaigns; supported editorial management.

Education

BSc in Mass Communication at Delta State University, Abraka
July 13, 2015 - May 1, 2019

Qualifications

Surfer Content Optimization Masterclass
July 1, 2025 - July 1, 2027
Credential ID: https://credsverse.com/credentials/bc82e477-b60e-48eb-9a7c-031a437fa71d?preview=1
Content Marketing Certification
June 1, 2024 - July 2, 2026
https://app-eu1.hubspot.com/academy/achievements/nnmnfxn1/en/1/isabella-osuvwe-enaworu/content-marketing

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Non-Profit Organization
    paper SEO COPY FOR VIN LANDING PAGE
    For Tokunbo.io, I developed the copy for the VIN Check page, aiming to help used car buyers make smarter, safer purchasing decisions. The page focuses on providing users with a quick, secure way to check a car's history using the Vehicle Identification Number (VIN). The goal was to simplify a complex process and make it more accessible. I developed concise, action-driven content that educates users on the potential risks of buying used cars without checking the VIN, such as hidden accident histories, odometer fraud, and stolen vehicles. This was balanced with an easy-to-understand AI summary that flags key issues, guides users on what to inspect, and offers actionable verdicts on whether to proceed with a purchase. Key elements of the page include: A user-friendly flow that shows clear instructions to enter the 17-digit VIN, followed by a straightforward call-to-action (CTA) for checking the report and downloading it instantly. The AI-powered summary provides a simple breakdown of potential problems and guides users on what to check during their car inspection. Given Tokunbo.io’s target market in Nigeria, I included context about how issues in the VIN report may affect resale, maintenance, and reliability in the local market. With options to get reports via WhatsApp, the page offers a quick, convenient way for users to access their reports and engage with the service. The page emphasizes the importance of understanding a car’s true history before purchasing, and this helps prospects perceive the VIN check as a small investment that would save them from future repairs or bad deals. The copy also persuades users to take immediate action for just ₦6,999, ensuring they’re getting a fair deal on their next ride. contentstrategy webcopywriting digitalmarketing SEOcontent uxwriting contentoptimization keywordresearch websitecopywriting websitecontent websitecopy…
    paper SEO CONTENT OPTIMIZATION FOR AN ACCOUNTING SOFTWARE
    Between January to April, Esemie's website only generated 4.07k impressions. I was tasked with improving Esemie’s online visibility and search engine rankings through a comprehensive SEO and content strategy. The main goal was to build trust with search engines and drive more organic traffic to the site. I began by analyzing Esemie’s existing content and identifying opportunities to target new, less competitive keywords. The focus was on expanding the site’s keyword coverage and optimizing for industries like medical and fashion businesses. Alongside this, I developed a content calendar, including blog posts and feature pages, ensuring all content was tailored to both user intent and SEO best practices. One of the key wins was growing Domain Authority (DA) from 0 to 15, exceeding our initial target of a 3-5% increase. This was a clear indicator that search engines were starting to trust the site. The results we recorded are mindblowing! Between May to August, the websites impressions jumped to 64.2k from 4.07k (Jan-Apr). Organic traffic grew by 14%, and Esemie started gaining visibility for new keywords, which was reflected in a significant boost in impressions. If you're looking to drive more traffic to your website, I’d love to connect and understand where your business stands right now. Then I can develop a plan to get you where you need to be. SEO Searchengineoptimization webcopywriter contentwriter…