Available to hire
I’m a marketing leader with extensive e-commerce and digital growth experience, having led multi-channel campaigns, product launches and customer journey optimizations across Myanmar, the UK and Asia. I excel at turning data into actionable growth strategies, delivering measurable ROI for retailers and tech platforms.
I love building cross-functional teams and crafting AI-enabled data collection projects that power better decision-making. My work spans end-to-end marketing, product development and brand storytelling, from local markets to global initiatives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Japanese
Advanced
Portuguese
Advanced
Work Experience
Project Owner at Precise Annotate - AI Services
August 1, 2023 - PresentOffers comprehensive annotation services including LLM and computer vision for AI applications with extensive data collection expertise across Europe, the UK, and Asia. Led end-to-end projects with teams from the US and China; ensured compliance with privacy protocols.
Head of Marketing at KBZ Pay (KBZ Pay Business Unit)
April 30, 2023 - October 4, 2025Led marketing for KBZPay projects; cross-functional coordination with Huawei tech teams to develop campaign tools; launched KBZPay marketing programs and 11.11 campaigns; planned product marketing tools UI/UX; managed online/offline branding and vendor relationships; drove revenue growth.
Head of Marketing at Shop.com.mm – E-Commerce Platform (Alibaba Group)
November 1, 2020 - October 4, 2025Led 11.11 campaign achieving 10x sales uplift ($90,000 in the first hour; reported by The Irrawaddy); managed a six-channel marketing team; grew monthly active users from 100,000 to 1,000,000; online branding and education to acquire qualified users; led ecommerce campaign tooling and UX improvements.
Journalist at Myanmar Times
August 1, 2013 - October 4, 2025Reported on local markets and industry trends; developed market insights and storytelling.
Digital Product Manager at Myanmar Marketing Research & Development (MMRD)
September 1, 2017 - October 4, 2025Led market research projects; defined pricing and go-to-market strategies; analyzed Genesis data; collaborated with sales; managed both print and digital product strategy; tracked market trends.
Digital Marketing Manager at Marry Network (Ringer + Information Matrix)
June 1, 2018 - October 4, 2025Developed digital marketing strategies for Mary.com.mm and Kala.com.mm; managed editorial and community engagement; improved site visibility and traffic; oversaw online advertising and influencer collaborations.
Head of Marketing at Shop.com.mm – E-Commerce Platform (Alibaba Group)
November 30, 2020 - October 4, 2025Led multi-channel marketing, user acquisition, retention, and conversion optimization for Shop.com.mm. Drove the 11.11 campaign achieving a 10x uplift in sales and $90,000 in the first hour (as reported by The Irrawaddy). Scaled monthly active users from 100,000 to 1,000,000 and collaborated with Huawei Tech to develop campaign tools and optimize the online experience.
Head of Marketing (Marketing Technologist) at KBZ Pay – KBZ Group
April 30, 2023 - October 4, 2025Led marketing for KBZ Pay's e-commerce projects, covering user acquisition, brand marketing, campaigns, customer journey optimization, retention and conversion optimization. Coordinated with cross-functional teams to deliver measurable ROI.
Digital Product Manager at Mary Network / Ringer + Information Matrix (Myanmar)
June 1, 2018 - October 4, 2025Led digital marketing strategies for Mary.com.mm (wedding planning platform) and Kalay.com.mm (targeting pregnant women and children). Managed directory listings, enhanced visibility, and guided product development priorities to improve engagement and growth.
In-Country Research Analyst at Euromonitor International Myanmar
January 1, 2018 - October 4, 2025Produced market research and consumer insights for multiple projects; analyzed usage and trends to support strategic positioning for clients.
Digital Product Manager at MMRD Myanmar Marketing Research & Development
September 1, 2017 - October 4, 2025Led digital product initiatives across print and digital offerings; defined pricing, market research directions, and product strategy; maintained competitive intelligence and optimized market coverage.
Journalist at The Myanmar Times
August 31, 2013 - October 4, 2025Reported on business and economics, contributing to editorial content and building relationships with industry stakeholders.
Project Owner at Precise Annotate - AI services
August 1, 2023 - PresentProvides comprehensive AI data annotation services with global data collection across Europe, the UK and Asia; collaborates with teams in the US and China; extensive experience in AI-related data collection across diverse domains, including self-image acquisition, animal data from shelters, and pet shops; implemented NLP-focused annotation for LLMs and ensured privacy/compliance; led diverse AI data collection projects across multiple countries, including Portugal (200 members), the UK (50), Canada (80), and Australia (60) with strict regulatory adherence.
Head of Marketing at KBZ Group – KBZPay
April 1, 2023 - October 4, 2025Led user acquisition, brand marketing, campaigns, customer journey optimization, retention, and conversion optimization for the KBZPay E-commerce project; launched high-impact campaigns (e.g., 11.11) achieving a 10x sales uplift and growing GMV; coordinated with Huawei tech team and other internal stakeholders to optimize UX and online marketing tooling.
Head of Marketing at Sunny eStore / Shop.com.mm (Alibaba Group)
November 1, 2020 - October 4, 2025Led multi-channel marketing and online branding/education to attract qualified users; orchestrated the 11.11 launch and growth campaigns; scaled online presence from 100k to 1,000,000 MAU; managed a team of 6 marketers, 2 graphic designers, 2 video editors, and 1 video producer; drove online growth and brand visibility.
Digital Product Manager at Mary Network (Ringer + Information Matrix)
June 1, 2018 - October 4, 2025Led digital marketing strategies for Mary.com.mm and Kalay.com.mm (pregnancy and children focus); developed product roadmaps, managed cross-functional teams, and generated data-driven insights; analyzed market trends and pricing strategies; supported product expansion and wedding planning initiatives.
Marketing Manager at Myanmar Marketing Research & Development (MMRD)
September 30, 2017 - October 4, 2025Led market and competitive analysis, defined online and offline marketing channels, developed pricing strategies, and maintained ongoing competitive intelligence; collaborated with sales to maximize market penetration; tracked usage and engagement across print and digital channels; defined content strategy and pricing models.
Journalist at Myanmar Times, Yangon
August 1, 2013 - October 4, 2025Reported on local events and news; contributed articles; built journalism experience and network within the Yangon press community.
Project Owner at Precise Annotate
August 1, 2023 - PresentOffers comprehensive annotation services including LLM and computer vision for AI applications, with extensive data collection expertise across Europe, the UK, and Asia. Collaborated with US and China teams to deliver high-quality AI data solutions while ensuring privacy and compliance.
Head of Marketing (Marketing Technologist) at KBZ Pay Group / KBZPay
April 1, 2023 - October 10, 2025Led marketing for e-commerce initiatives at KBZPay, including multi-channel campaigns, brand marketing, and customer journey optimization. Coordinated with Huawei tech teams to develop marketing tools and retention features, launched the 11.11 campaign achieving a 10x uplift in orders and GMV, and planned product UI/UX for marketing tools while aligning offline and online channels.
Head of Marketing (Marketing Technologist) at Shop.com.mm – E-Commerce Platform (Alibaba Group)
November 1, 2020 - October 10, 2025Led market penetration efforts for the Alibaba-backed Shop.com.mm platform, managed six marketing team members, and drove online traffic and revenue growth. Orchestrated online branding and education campaigns to convert qualified users, and supported the 11.11 campaign with a focus on user acquisition and retention.
Digital Product Manager at Mary Network (Ringer + Information Matrix)
June 1, 2018 - October 10, 2025Led digital product initiatives and marketing for Mary Network properties, including Mary.com.mm (wedding planning platform) and Kalay.com.mm (targeting pregnancy and children). Drove UX improvements, content strategy, and data-driven decision making to boost user engagement and conversion.
In-Country Research Analyst at Europe Monitor International Myanmar
August 1, 2018 - October 10, 2025Project-based role conducting market research across Europe Monitor International's portfolio, delivering strategic insights and data-driven recommendations for Myanmar, the UK, and Asia markets.
Digital Product Manager at MRRD Group
September 1, 2017 - October 10, 2025Myanmar Marketing Research & Development (MMRD Group) – Digital product strategy and market analysis to support product development and competitive positioning across print and digital offerings.
Journalist at The Myanmar Times
August 1, 2013 - October 10, 2025Reported on business and market trends, contributing to journalism that informs readers about the Myanmar economy and industry developments.
Project Owner at Precise Annotate - AI Services
August 1, 2023 - PresentLeading AI data labeling and annotation projects across multiple domains; supervise data collection, model readiness, and privacy/compliance; manage cross-country teams; establish annotation standards and project pipelines.
Head of Marketing at KBZPay (KBZ Group) – E-commerce Project
April 30, 2023 - October 10, 2025Led user acquisition, brand marketing, campaigns, customer journey optimization, retention and conversion optimization for KBZPay’s e-commerce initiatives; coordinated multi-channel efforts, ensuring data-driven results and regulatory compliance.
Head of Marketing (Marketing Technologist) at Shop.com.mm – E-Commerce Platform (Alibaba Group)
November 1, 2020 - October 10, 2025Led the 11.11 campaign, built and launched marketing tools, coordinated with Huawei tech team, drove online branding and education to acquire qualified users; oversaw a multi-channel launch event and influencer/PR activities.
Digital Marketing Manager at MMRD Group (Myanmar Marketing Research & Development) / MMRD Publications
September 30, 2017 - October 10, 2025Directed digital marketing strategies, analyzed market data, shaped pricing and market coverage, and led online/offline campaigns; maintained advertiser relationships and monitored competitive activity.
Digital Product Manager at Marry Network (Ringer + Information Matrix)
June 30, 2018 - October 10, 2025Led digital product roadmaps for Mary.com.mm (wedding planning) and Kalay.com.mm (pregnant women and children); defined features, managed cross-functional dev teams, and drove user growth and engagement.
Journalist at Myanmar Times Yangon
August 31, 2013 - October 10, 2025Reported on local business and lifestyle topics, conducted interviews, and contributed to editorial content while collaborating with editors to deliver timely, accurate articles.
Digital Marketing / Marketing Lead at Myanmar Marketing Research & Development (MMRD) / Publications
September 30, 2017 - October 10, 2025Managed digital marketing initiatives for publications and public guides, aligning product strategy with market research and consumer insights.
Education
Master of Business Administration at Heriot-Watt University, London, United Kingdom
January 1, 2015 - July 1, 2016Bachelor of Arts, Journalism at University of Yangon, Yangon, Myanmar
November 1, 2008 - May 1, 2012Master of Business Administration at Heriot-Watt University London
January 1, 2015 - July 1, 2016Bachelor of Arts in Journalism at University of Yangon
November 1, 2008 - May 1, 2012Master of Business Administration at Heriot-Watt University
January 1, 2015 - July 1, 2016Bachelor of Arts, Journalism at University of Yangon
November 1, 2008 - May 1, 2012Master of Business Administration at Heriot-Watt University
January 1, 2015 - July 1, 2016Bachelor of Arts, Journalism at University of Yangon
November 1, 2008 - May 1, 2012Master of Business Administration at Heriot-Watt University
January 1, 2015 - July 1, 2016Bachelor of Arts, Journalism at University of Yangon
November 1, 2008 - May 1, 2012Qualifications
MBA
January 1, 2015 - July 1, 2016Bachelor of Arts in Journalism
November 1, 2008 - May 1, 2012Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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