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I am an Art Director & Full-Stack Designer with over 6 years of experience shaping and managing visual identities for fashion brands. I specialize in creative direction, e-commerce, UX/UI, and omnichannel communications, and I’m used to working in structured environments where I coordinate internal teams and external partners with a strategic, results-driven mindset. I enjoy leading cross-functional projects from concept to execution, blending design, technology and storytelling to boost brand impact across web, mobile, and retail. My toolkit includes Shopify, CMS, and performance marketing, and I thrive on turning data-driven insights into engaging, scalable experiences.…I am an Art Director & Full-Stack Designer with over 6 years of experience shaping and managing visual identities for fashion brands. I specialize in creative direction, e-commerce, UX/UI, and omnichannel communications, and I’m used to working in structured environments where I coordinate internal teams and external partners with a strategic, results-driven mindset. I enjoy leading cross-functional projects from concept to execution, blending design, technology and storytelling to boost brand impact across web, mobile, and retail. My toolkit includes Shopify, CMS, and performance marketing, and I thrive on turning data-driven insights into engaging, scalable experiences.

Roberto Gualandris

Graphic Designer, Art Director, Creative Director, +5

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I am an Art Director & Full-Stack Designer with over 6 years of experience shaping and managing visual identities for fashion brands. I specialize in creative direction, e-commerce, UX/UI, and omnichannel communications, and I’m used to working in structured environments where I coordinate internal teams and external partners with a strategic, results-driven mindset. I enjoy leading cross-functional projects from concept to execution, blending design, technology and storytelling to boost brand impact across web, mobile, and retail. My toolkit includes Shopify, CMS, and performance marketing, and I thrive on turning data-driven insights into engaging, scalable experiences.…I am an Art Director & Full-Stack Designer with over 6 years of experience shaping and managing visual identities for fashion brands. I specialize in creative direction, e-commerce, UX/UI, and omnichannel communications, and I’m used to working in structured environments where I coordinate internal teams and external partners with a strategic, results-driven mindset. I enjoy leading cross-functional projects from concept to execution, blending design, technology and storytelling to boost brand impact across web, mobile, and retail. My toolkit includes Shopify, CMS, and performance marketing, and I thrive on turning data-driven insights into engaging, scalable experiences.

Available to hire

I am an Art Director & Full-Stack Designer with over 6 years of experience shaping and managing visual identities for fashion brands. I specialize in creative direction, e-commerce, UX/UI, and omnichannel communications, and I’m used to working in structured environments where I coordinate internal teams and external partners with a strategic, results-driven mindset.

I enjoy leading cross-functional projects from concept to execution, blending design, technology and storytelling to boost brand impact across web, mobile, and retail. My toolkit includes Shopify, CMS, and performance marketing, and I thrive on turning data-driven insights into engaging, scalable experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

French

Beginner

Chinese

Beginner

Work Experience

Art Director & Full-Stack Designer at Scorpion Bay S.p.A.

January 1, 2023 - Present

Direzione artistica del brand e delle campagne stagionali. Coordinamento creativo tra team interni, area e-commerce, agenzie e professionisti esterni (The Harvest Consulting, Tangoo Media, Danilo Paura, NORZ Agency). Progettazione e gestione dell’e-commerce (frontend e backend), UX/UI e architettura delle pagine. Ideazione e sviluppo di campagne digitali omnicanale (web, DEM, social, ADV, retail). Gestione completa delle comunicazioni DEM (newsletter, workflow automation, SMS). Produzione e supervisione contenuti per collezioni moda SS e FW. Creazione asset ADV per Google, Meta, affissioni e centri commerciali. Definizione delle linee guida visive per still life, indossato e immagine prodotto. Coordinamento shooting fotografici e produzione contenuti.

Full Stack Designer & Marketing Specialist at SCORPION BAY S.P.A.

January 1, 2023 - Present

Overseeing artistic direction and rebranding efforts; collaborated with The Harvest Consulting on the new website; managed external activities and built a professional network; shifted from operational duties to artistic direction between the company and the agency; contributed to editorial planning and digital campaigns.

Junior Web Designer & Art Director at SCORPION BAY S.P.A.

December 31, 2022 - October 5, 2025

Joined to support brand rebranding; contributed to editorial and catalog shoots; managed weekly homepage updates, newsletters, and social media; handled SMS/WhatsApp marketing; collaborated with the style office and visual merchandising to maintain a cohesive brand image.

Junior Web Designer & Art Director at Scorpion Bay S.p.A.

January 1, 2020 - December 31, 2022

Supporto al rebranding del marchio e alla riorganizzazione della comunicazione digitale. Produzione materiali grafici per e-commerce, DEM, social e retail. Collaborazione con ufficio stile, visual merchandising e team marketing. Crescita progressiva verso un ruolo di direzione creativa e coordinamento.