As a results-focused marketer and visual designer with over 15 years’ experience delivering high-impact campaigns across digital, brand, and performance channels, I combine creative strategy with analytics to craft compelling visual assets and conversion—driven campaigns. Skilled at turning data into insights—and insights into action—I’ve helped brands grow traffic, improve ROI, and increase engagement across email, social, and paid media. Known for being highly adaptive, insight-led, and execution- strong. My mission is to turn marketing into a measurable growth engine—powered by creativity, backed by data.

Karl Morfett

As a results-focused marketer and visual designer with over 15 years’ experience delivering high-impact campaigns across digital, brand, and performance channels, I combine creative strategy with analytics to craft compelling visual assets and conversion—driven campaigns. Skilled at turning data into insights—and insights into action—I’ve helped brands grow traffic, improve ROI, and increase engagement across email, social, and paid media. Known for being highly adaptive, insight-led, and execution- strong. My mission is to turn marketing into a measurable growth engine—powered by creativity, backed by data.

Available to hire

As a results-focused marketer and visual designer with over 15 years’ experience delivering high-impact campaigns across digital, brand, and performance channels, I combine creative strategy with analytics to craft compelling visual assets and conversion—driven campaigns. Skilled at turning data into insights—and insights into action—I’ve helped brands grow traffic, improve ROI, and increase engagement across email, social, and paid media. Known for being highly adaptive, insight-led, and execution- strong.
My mission is to turn marketing into a measurable growth engine—powered by creativity, backed by data.

See more

Language

English
Fluent

Work Experience

Marketing Contractor at Marketing Minds
July 1, 2025 - October 5, 2025
outsourced marketer for agency clients, directed teams of staff and contractors to execute integrated marketing campaigns for brands such as Athena and Clearlite Bathrooms. Managed budgets, designed workflows, brand strategy, email marketing, and social media content. Leveraged Perplexity AI for audits, insights, and copy; provided specialized services including marketing automation for Pukeko Rental Managers and SEO optimization for Teamturf.
Marketing Specialist / Marketing Contractor at Terra Nova Digital
October 1, 2020 - Present
Delivered comprehensive digital marketing solutions for a diverse client portfolio, including GAS Petrol Stations and Ultimate Flooring Solutions. Translated client goals into actionable strategies, managing strategy to paid advertising (Google & Facebook Ads) and social media, web design, and advanced creative production like 3D and video. Used AI-driven insights to support continuous performance analysis and optimization.
Owner & Marketing Manager at smartAR
December 31, 2019 - October 5, 2025
Led marketing strategy and execution; built brand identity; managed marketing budgets, CRM, and cross-channel campaigns; produced collateral using InDesign/Photoshop; led staff; drove campaigns and growth.
Recruitment & Social Media Manager at Online Republic
December 31, 2012 - October 5, 2025
Social media management and strategy, advertising, client training, content creation, website responsibilities; involved in XML/API integrations and internal recruitment for the Auckland office.
Marketing & Content Manager at ChildFund NZ
December 31, 2020 - October 5, 2025
Drove marketing content and campaigns; created documents and templates; strategy development; pitch documents; reports; design & animation; AI image design & prompting; video production.
Digital Marketing Specialist at Microsoft (Online)
December 31, 2019 - October 5, 2025
Digital marketing initiatives and campaigns; involvement with digital marketing fundamentals and related training.
Social Media Manager at Online Republic
December 31, 2011 - October 5, 2025
Managed social media campaigns for clients including cruise, car rental, and motorhome brands; wrote newsletters; XML/API integrations; supported internal recruitment for the Auckland office.
Account Manager at Big Splash Ltd
December 31, 2007 - October 5, 2025
Client management, advert production, copywriting, and account management for recruitment advertising.
Marketing Contractor at Marketing Minds
July 1, 2025 - October 5, 2025
Outsourced marketer directing teams of staff and contractors to execute integrated marketing campaigns for agency clients. Managed budgets, workflow design, brand strategy, email marketing, and social media content. Leveraged Perplexity AI for audits, insights, and copy; provided marketing automation for Pukeko Rental Managers and SEO optimisation for Teamturf.
Marketer / Contractor (Self Employed) at Terra Nova Digital
October 1, 2020 - Present
Delivered comprehensive digital marketing solutions for a diverse client portfolio. Converted client goals into actionable strategies, overseeing strategy, paid advertising (Google & Facebook Ads), social media, web design, and advanced creative production (3D & video). Used AI-driven insights for continuous performance optimization.
Owner / Marketing Manager at smartAR
January 1, 2019 - October 5, 2025
Led marketing strategy and execution; managed budgets, campaigns, and staff; created collateral (InDesign/Photoshop), CRM management, Google Ads, and email marketing (newsletters, nurture emails); edited/managed website content; oversaw social media calendars, blog posts, adverts, conferences, and events. Improved lead conversions via integrated channels and structured campaigns.
Recruitment & Social Media Manager at Online Republic
January 1, 2012 - October 5, 2025
Managed social media campaigns for various clients, contributed to recruitment activities, and supported internal staffing for the Auckland office.
Marketing & Digital Manager at ChildFund NZ
January 1, 2020 - October 5, 2025
Responsible for digital marketing execution & strategy, managing marketing spend, automated workflows, marketing funnels, collateral, landing pages and web resources. Training delivery via Yoobee School of Design.
Marketing Projects at Microsoft
December 31, 2019 - October 5, 2025
Contributed to marketing content creation and templating initiatives, including strategy pitches, document templates, animation & rendering, AI image design & animation, AI prompting, video production, and 3D/2D compositing.
Tours Coordinator / Marketing at Beverley Underwood
January 1, 2009 - October 5, 2025
Sourced tour product inventory, negotiated supplier commissions/contracts, collaborated with programmers to build XML/website structures, and supported advertising initiatives (Google Adwords keywords); managed reservations and inquiries.
Account Executive (SME) at Air New Zealand
January 1, 2005 - October 5, 2025
Auckland-based role focusing on Salesforce CRM integration for SME accounts; worked with Hilton Hotel Auckland and other partners; early experience in account management and client service.
Recruitment Consultant / Account Manager / Team Leader at Big Splash Ltd
January 1, 2007 - October 5, 2025
Client management, advert production, copywriting, and account management for recruitment advertising campaigns.
Online Roles (Various) at Online Republic
January 1, 2011 - October 5, 2025
Roles spanning online marketing and related activities; Melbourne/Auckland assignments across 2009-2011.

Education

Graduate Diploma in Creative Technologies at Media Design School
January 1, 2023 - December 31, 2023
Advanced Prompt Engineering Techniques at LinkedIn / Online
January 1, 2023 - January 1, 2023
Generative AI for Digital Marketers at LinkedIn / Online
January 1, 2023 - January 1, 2023
Using AI Imagery for Illustration and Design at LinkedIn / Online
January 1, 2023 - January 1, 2023
Graduate Diploma in Creative Technologies at Media Design School
January 11, 2030 - January 1, 2023
Advanced Diploma in Tourism / Marketing at AIS
January 11, 2030 - January 1, 1999

Qualifications

Google AdWords Certified
January 1, 2020 - October 5, 2025
HubSpot Inbound Certification
January 1, 2018 - October 5, 2025
Digital Marketing Fundamentals
January 1, 2012 - October 5, 2025
Advanced Diploma in Tourism / Marketing
January 1, 1999 - December 31, 1999
Microsoft Certified Professional
January 1, 2017 - October 5, 2025
HubSpot Inbound Certification
January 11, 2030 - October 5, 2025
Microsoft ClickDimensions
January 11, 2030 - October 5, 2025
Google Adwords Certified
January 1, 2020 - October 5, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality, Retail