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I'm a results-driven social media and communications professional specializing in luxury hospitality and fashion brands across UAE/MENA. I craft bold, story-driven campaigns, build monthly content calendars, and leverage influencer partnerships to boost engagement and ROI. From onboarding global brands to leading cross-functional teams, I thrive in fast-paced environments and turn insights into impact across social media, PR, and content strategy.…I'm a results-driven social media and communications professional specializing in luxury hospitality and fashion brands across UAE/MENA. I craft bold, story-driven campaigns, build monthly content calendars, and leverage influencer partnerships to boost engagement and ROI. From onboarding global brands to leading cross-functional teams, I thrive in fast-paced environments and turn insights into impact across social media, PR, and content strategy.

Shafaq Jafri

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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I'm a results-driven social media and communications professional specializing in luxury hospitality and fashion brands across UAE/MENA. I craft bold, story-driven campaigns, build monthly content calendars, and leverage influencer partnerships to boost engagement and ROI. From onboarding global brands to leading cross-functional teams, I thrive in fast-paced environments and turn insights into impact across social media, PR, and content strategy.…I'm a results-driven social media and communications professional specializing in luxury hospitality and fashion brands across UAE/MENA. I craft bold, story-driven campaigns, build monthly content calendars, and leverage influencer partnerships to boost engagement and ROI. From onboarding global brands to leading cross-functional teams, I thrive in fast-paced environments and turn insights into impact across social media, PR, and content strategy.

Available to hire

I’m a results-driven social media and communications professional specializing in luxury hospitality and fashion brands across UAE/MENA. I craft bold, story-driven campaigns, build monthly content calendars, and leverage influencer partnerships to boost engagement and ROI. From onboarding global brands to leading cross-functional teams, I thrive in fast-paced environments and turn insights into impact across social media, PR, and content strategy.

Skills

Branding

Canva

Google Ads

Experience Level

Branding

Expert

Canva

Expert

Google Ads

Expert

Language

English

Fluent

Work Experience

Social Media Executive at The Entertainer FZ LLC

March 1, 2025 - October 5, 2025

Curated content for the brand’s social media and set up a content calendar for future posting via Hootsuite for multiple platforms including Facebook, Instagram, and Google Ads. Evaluated campaign performance using Google and Meta Analytics; managed targeted campaigns that increased engagement, reach, and conversions.

Luxury Hospitality Marketing & Branding Executive at RAQS Official

July 1, 2025 - Present

Designed and executed multi-platform social media strategies for ultra-luxury hospitality properties; coordinated end-to-end campaigns; built relationships with content creators in the UAE; created content calendars; tracked performance and ROI; contributed to brand advocacy and campaign reach; acted as primary liaison between clients and internal teams to deliver measurable results.

Marketing & Branding Executive at Raqs Official Luxury Hospitality

March 31, 2025 - October 17, 2025

Marketing & branding responsibilities including social media content coordination, brand guidelines alignment, and cross-market support (Doha, Qatar; Red Sea; Saudi Arabia) with Hilton LXR and Ennismore brands.

Social Media Executive at The Entertainer FZ LLC

September 30, 2022 - October 17, 2025

Curated content for the brand's social media and set up a content calendar for future posting via Hootsuite across Facebook, Instagram, and Google Ads. Evaluated campaigns via Google & Meta Analytics; managed targeted campaigns resulting in increased engagement, reach, and conversions.

Public Relations & Communications Intern at Marriott International, Inc.

September 30, 2022 - October 17, 2025

Managed internal communication across global networks; initiated a company-wide monthly newsletter for 500+ employees across 10+ offices; drafted press releases for upcoming product launches.

Guest Relations Supervisor at Marriott International, Inc.

August 31, 2021 - October 17, 2025

Led a team of three as a Guest Relations supervisor; participated in Forbes-certified training for Five Star Service; contributed to leadership development programs and operational excellence.

Front Office Administrator at Marriott International, Inc.

May 31, 2021 - October 17, 2025

Managed office operations for a large team (50+), including office inventory, vendor management, and payroll-related tasks.

Rooms Operations Voyager (Management Trainee) at W Dubai - Mina Seyahi

June 20, 2022 - September 20, 2022

Completed rotational leadership training across Front Office, Sales, HR, Revenue, Finance & Events; Forbes Five-Star service certified.

Public Relations & Communications Intern at Marriott International, Inc

September 1, 2020 - September 30, 2022

Managed internal communications; launched monthly newsletter reaching 500+ employees across 7 countries. Supported PR campaigns and product launches; contributed to notable milestones including 150K+ lifetime downloads by Sept 2022.