Mihaela Nicula

Freelance Content Creator & Social Media Assistant at Self-Employed / Freelance

Developed and implemented full digital marketing strategies for hospitality and beauty brands, with ongoing expansion into fashion and wellness. Created and managed original content for Instagram, TikTok, and Facebook (photo/video production, copywriting, reels, community engagement); designed and executed influencer campaigns; organized and promoted in-person events to boost brand awareness; built monthly content calendars; led PR efforts; managed client relationships; delivered tailored brand strategies from concept to execution.

Business Development Manager at Cegeka Hybrid

Conducted client communication and presentations in B2B environments; built long-term relationships with key accounts; coordinated cross-team projects; developed persuasive proposals and visuals decks — transferring skills for brand/client communications.

Partnerships & Events Assistant at How to Web Hybrid

Managed communication with sponsors and partners for one of Eastern Europe’s top innovation conferences; collaborated with the marketing team to create branded materials and online content; provided logistical support during event production, including partner activations and stage scheduling; helped develop post-event visuals summaries and promotional follow-up content.

Freelance Content Creator & Social Media Assistant at Self-Employed

Developed and implemented full digital marketing strategies for emerging brands in hospitality and beauty; created and managed original content for Instagram, TikTok, and Facebook: photo/video production, copywriting, reels, community engagement; designed and executed influencer campaigns; organized and promoted in-person events; built and monitored monthly content calendars; led PR efforts including local media outreach, collaborations, and guest list curation; managed client relationships, coordinated with photographers/designers, and delivered tailored brand strategies from concept to execution.

Freelance Content Creator & Social Media Assistant at Self-Employed (Remote)

Styled and directed product shoots for social media, including fashion, beauty, and lifestyle items. Created visual concepts and ensured alignment with brand identity across photo and video content. Worked on tight deadlines delivering large batches of visuals for reels, posts, and ads. Managed influencer campaigns and contributed to brand image through curated collaborations. Participated in on-site events requiring styling and brand presentation.

Business Development Manager at CEGEKA Hybrid

Developed persuasive visual decks and proposals – transferable skill for brand storytelling. Collaborated with cross-functional teams and adapted quickly to internal workflow platforms.