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Ammad-Ur-Rehman

Available to hire

Hi, I’m Ammad-Ur-Rehman. I’m a result-driven SEO specialist with a strong foundation in digital marketing and organic search.

About

Hi, I’m Ammad-Ur-Rehman. I’m a result-driven SEO specialist with a strong foundation in digital marketing and organic search. I enjoy turning data into actionable strategies that improve search visibility and business outcomes.
As a collaborative team leader, I work with editors, marketers, and developers to align content and technical SEO initiatives with brand goals, and I continuously expand my skills in HTML/CSS/JS and PPC to stay ahead in this dynamic field.

  • 4 years' experience
  • Joined October 2025

Industry experience

  • Software & Internet
  • Education
  • Retail
  • Professional Services
  • Media & Entertainment

Work experience· 8 roles

Web, SEO & Content Executive · Edinburgh Napier UniversityDec 2022 – Present · 4 yrs

Led SEO and content optimization from zero as a one-person team; conducted regular SEO audits; managed on-page factors with WCAG accessibility alignment; performed content audits and created briefs for writers to improve keyword targeting and topical coverage; built semantic keyword clusters to establish topical authority; collaborated with PPC team for national and international targeting; coordinated with developers to implement technical SEO priorities; audited Core Web Vitals quarterly and optimized backend for better UX and reduced bounce rate; collaborated with marketing and creative teams to ensure SEO compliance; developed content strategy to attract natural link opportunities; monitored backlink profile and prepared concise leadership reports; stayed current with industry trends via webinars and newsletters.

Web, SEO & Content Executive · Edinburgh Napier UniversityDec 2022 – Present · 4 yrs

Building a strong SEO foundation for this business from ZERO as one-man team. Conducting regular SEO audits, managing on-page factors aligned with WCAG accessibility and SEO best practices, and content audits. Creating content briefs for editors to optimize keyword usage and page structure. Performing keyword analysis and semantic keyword clustering for topical authority. Liaising with PPC to target regional and international audiences. Coordinating with web developers on technical SEO priorities, auditing Core Web Vitals, and collaborating with creative teams to ensure SEO compliance. Developing content strategies to attract natural link opportunities, auditing backlinks, and producing leadership-ready SEO reports. Staying updated through webinars and industry newsletters.

Web, SEO & Content Executive · Edinburgh Napier UniversityDec 2022 – Present · 4 yrs

Built and executed SEO strategy from scratch as a one-man team, conducted regular technical and content audits, and collaborated with editors to align content with SEO best practices. Managed on-page optimization with accessibility considerations per WCAG, crafted content briefs to improve keyword usage and topical coverage, and developed semantically meaningful keyword clusters for topical authority. Coordinated with PPC to target regional and international audiences, liaised with web developers to implement technical SEO improvements, audited Core Web Vitals quarterly, and produced leadership-friendly reports showing SEO impact on business goals. Engaged in ongoing professional development via conferences and industry newsletters.

Web, SEO & Content Executive · Edinburgh Napier UniversityDec 2022 – Present · 4 yrs
Marketing Manager · Khadija FashionsNov 2022 – Oct 2025 · 3 yrs
Marketing Manager · Khadija FashionsNov 2022 – Oct 2025 · 3 yrs
Marketing Manager · Khadija FashionsNov 2022 – Oct 2025 · 3 yrs
Marketing Manager · Khadija FashionsNov 2022 – Oct 2025 · 3 yrs

Education

MSc Marketing (2:1) · Manchester Metropolitan University, UK2030 – 2019
MSc Marketing (2:1) · Manchester Metropolitan University, UK2030 – 2019
MSc Marketing (2:1) · Manchester Metropolitan University, UK2030 – 2019
MSc Marketing · Manchester Metropolitan University, United Kingdom2030 – 2019

Certifications and awards· 32

Semantic SEO (fundamentals) Course2025
Content Optimization Certificate (Surfer SEO)2025
Google Prompting Essentials (Coursera)2025
Technical SEO Course (MarketingSyrup SEO Academy)2024 – 2025

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