Available to hire
Hi, I’m Ammad-Ur-Rehman. I’m a result-driven SEO specialist with a strong foundation in digital marketing and organic search. I enjoy turning data into actionable strategies that improve search visibility and business outcomes.
As a collaborative team leader, I work with editors, marketers, and developers to align content and technical SEO initiatives with brand goals, and I continuously expand my skills in HTML/CSS/JS and PPC to stay ahead in this dynamic field.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Web, SEO & Content Executive at Edinburgh Napier University
December 1, 2022 - PresentBuilt and matured SEO foundations from zero as a one-person team. Conducted regular SEO audits, managed on-page factors with WCAG accessibility in mind, performed content audits aligned with brand guidelines, and created content briefs to optimize keyword usage and page structure. Developed semantically meaningful keyword clusters to achieve topical authority, collaborated with PPC to target national and international audiences, and liaised with web developers to implement technical SEO improvements. Audited Core Web Vitals quarterly, coordinated with multiple teams to ensure SEO compliance, strategized content for natural link building, reviewed backlink profiles, and produced leadership-ready reports demonstrating SEO impact. Actively engaged in ongoing professional development through webinars and conferences.
Marketing Manager at Khadija Fashions
November 1, 2022 - October 6, 2025Managed website maintenance (WooCommerce), social media channels (Facebook, Instagram, Pinterest), Google Analytics, Google Ads, Search Console analysis, Yoast SEO, and SEMrush to improve site performance and conversions. Conducted on-page, off-page, and technical SEO; performed keyword research and competitor analysis; monitored dashboards and reports using Google Analytics and Search Console; conducted site audits with SEMrush and Screaming Frog; produced content updates for optimization; built backlinks via ads and social media; crafted high-quality product pages and category content; implemented email marketing funnels (MailChimp) and executed PPC campaigns.
Web, SEO & Content Executive at Edinburgh Napier University
December 1, 2022 - PresentBuilt and executed SEO strategy from scratch as a one-man team, conducted regular technical and content audits, and collaborated with editors to align content with SEO best practices. Managed on-page optimization with accessibility considerations per WCAG, crafted content briefs to improve keyword usage and topical coverage, and developed semantically meaningful keyword clusters for topical authority. Coordinated with PPC to target regional and international audiences, liaised with web developers to implement technical SEO improvements, audited Core Web Vitals quarterly, and produced leadership-friendly reports showing SEO impact on business goals. Engaged in ongoing professional development via conferences and industry newsletters.
Marketing Manager at Khadija Fashions
November 1, 2022 - October 6, 2025Managed website operations (WooCommerce), social media (Facebook, Instagram, Pinterest), and analytics. Executed SEO (on-page, off-page, technical), conducted keyword research and competitor analysis, and monitored dashboards in Google Analytics and Google Search Console. Performed site audits, implemented on-page optimizations, built backlinks, and created product content to drive conversions. Coordinated with content and design teams to ensure SEO-friendly assets and aligned campaigns with business goals; utilized SEMrush and Screaming Frog for comprehensive SEO analysis.
Web, SEO & Content Executive at Edinburgh Napier University
December 1, 2022 - PresentBuilding a strong SEO foundation for this business from ZERO as one-man team. Conducting regular SEO audits, managing on-page factors aligned with WCAG accessibility and SEO best practices, and content audits. Creating content briefs for editors to optimize keyword usage and page structure. Performing keyword analysis and semantic keyword clustering for topical authority. Liaising with PPC to target regional and international audiences. Coordinating with web developers on technical SEO priorities, auditing Core Web Vitals, and collaborating with creative teams to ensure SEO compliance. Developing content strategies to attract natural link opportunities, auditing backlinks, and producing leadership-ready SEO reports. Staying updated through webinars and industry newsletters.
Marketing Manager at Khadija Fashions
November 1, 2022 - October 6, 2025Website management and daily maintenance (WooCommerce). Social media management (Facebook, Instagram, Pinterest). Analyzing performance with Google Analytics, Google Ads, and Search Console; implementing on-page, off-page, and technical SEO; conducting keyword research and competitor analysis. Monitoring web analytics dashboards and generating reports to align with business goals. Executing on-page optimizations, site audits, and technical issue resolution. Building backlinks via ads and social media; creating compelling product and category content. Driving email marketing automation with funnels (Mailchimp) and managing social and Google PPC campaigns.
Web, SEO & Content Executive at Edinburgh Napier University
December 1, 2022 - PresentLed SEO and content optimization from zero as a one-person team; conducted regular SEO audits; managed on-page factors with WCAG accessibility alignment; performed content audits and created briefs for writers to improve keyword targeting and topical coverage; built semantic keyword clusters to establish topical authority; collaborated with PPC team for national and international targeting; coordinated with developers to implement technical SEO priorities; audited Core Web Vitals quarterly and optimized backend for better UX and reduced bounce rate; collaborated with marketing and creative teams to ensure SEO compliance; developed content strategy to attract natural link opportunities; monitored backlink profile and prepared concise leadership reports; stayed current with industry trends via webinars and newsletters.
Marketing Manager at Khadija Fashions
November 1, 2022 - October 6, 2025Managed website design and daily maintenance (WooCommerce). Oversaw social media (Facebook, Instagram, Pinterest); analyzed performance with Google Analytics, Google Ads, and Search Console; applied Yoast SEO and SEMrush to optimize pages; conducted on-page and technical SEO audits; performed keyword research and competitor analysis; built backlinks through ads and social channels; implemented email marketing automation (Mailchimp); executed PPC campaigns and optimized content for conversion; tracked analytics dashboards and prepared performance reports; ensured content adhered to brand guidelines and SEO best practices.
Education
MSc Marketing (2:1) at Manchester Metropolitan University, UK
January 11, 2030 - January 1, 2019MSc Marketing (2:1) at Manchester Metropolitan University, UK
January 11, 2030 - January 1, 2019MSc Marketing (2:1) at Manchester Metropolitan University, UK
January 11, 2030 - January 1, 2019MSc Marketing at Manchester Metropolitan University, United Kingdom
January 11, 2030 - January 1, 2019Qualifications
Semantic SEO (fundamentals) Course
June 1, 2025 - October 6, 2025Content Optimization Certificate (Surfer SEO)
February 1, 2025 - October 6, 2025Google Prompting Essentials (Coursera)
January 1, 2025 - October 6, 2025Technical SEO Course (MarketingSyrup SEO Academy)
June 1, 2024 - October 6, 2025Google Analytics Certification
July 1, 2024 - October 6, 2025Semrush Technical SEO
December 1, 2023 - October 6, 2025Blue Array Technical SEO
April 1, 2023 - October 6, 2025Fundamentals of Digital Marketing Google
December 1, 2021 - October 6, 2025Semantic SEO (fundamentals) Course
June 1, 2025 - October 6, 2025Content Optimization Certificate (Surfer SEO)
February 1, 2025 - October 6, 2025Google Prompting Essentials (Coursers)
January 1, 2025 - October 6, 2025Technical SEO Course (MarketingSyrup SEO Academy)
June 1, 2024 - October 6, 2025Google Analytics Certification
July 1, 2024 - October 6, 2025Semrush Technical SEO
December 1, 2023 - October 6, 2025Blue Array Technical SEO
April 1, 2023 - October 6, 2025Fundamentals of Digital Marketing
December 1, 2021 - October 6, 2025Semantic SEO (fundamentals) Course
June 1, 2025 - October 6, 2025Content Optimization Certificate (Surfer SEO)
February 1, 2025 - October 6, 2025Google Prompting Essentials (Coursers)
January 1, 2025 - October 6, 2025Technical SEO Course (MarketingSyrup SEO Academy)
June 1, 2024 - October 6, 2025Google Analytics Certification
July 1, 2024 - October 6, 2025Semrush Technical SEO
December 1, 2023 - October 6, 2025Blue Array Technical SEO
April 1, 2023 - October 6, 2025Fundamentals of Digital Marketing Google
December 1, 2021 - October 6, 2025Semantic SEO (fundamentals) Course
June 1, 2025 - October 6, 2025Content Optimization Certificate (Surfer SEO)
February 1, 2025 - October 6, 2025Google Prompting Essentials (Coursers)
January 1, 2025 - October 6, 2025Technical SEO Course (MarketingSyrup SEO Academy)
June 1, 2024 - October 6, 2025Google Analytics Certification
July 1, 2024 - October 6, 2025Semrush Technical SEO
December 1, 2023 - October 6, 2025Blue Array Technical SEO
April 1, 2023 - October 6, 2025Fundamentals of Digital Marketing
December 1, 2021 - October 6, 2025Industry Experience
Software & Internet, Education, Retail, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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