Available to hire
I’m a freelance marketing consultant with over 15 years’ experience working across corporate retail, startups and purpose-led organisations. I bring a mix of strategic thinking and hands-on creativity — from planning multi-channel campaigns to managing CRM, designing digital and print assets, refreshing websites, and writing copy that connects.
I love working on advertising campaigns, brand content and creative projects – and I’m highly experienced in email marketing, project management and leading marketing teams. I’m organised, proactive, and just as comfortable delivering as I am shaping the bigger picture. I’m available for contracts, one-off projects or ongoing support.
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Expert
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Expert
Language
English
Fluent
Work Experience
Interim Marketing Manager at National Institute of Teaching
June 2, 2025 - October 6, 20253-month remote contract supporting a start-up, not-for-profit, government-backed teacher training provider during restructuring. Led recruitment campaigns for training programmes, driving lead generation via paid channels (Meta, PPC, Google Ads, display) and nurturing prospects through automated journeys and campaign emails using Dynamics 365. Delivered a campaign analysis, created a new reporting template and identified opportunities to improve email marketing, budget efficiency, creative execution, processes and results. Supported hiring and onboarding of two new team members. Collaborated with creative agency and internal stakeholders to develop email content, brand guidelines, YouTube videos, leaflets and a logo/strapline for a new student online platform.
Lead Digital Marketing Manager at Mum & You (Q River Ltd)
March 1, 2025 - October 6, 2025Developed and executed the marketing strategy for a purpose-led eco baby brand; delivered growth and engagement through multichannel campaigns across digital, DTC, retail and influencer partnerships. Managed the website (including relaunch) and content/SEO improvements, and optimisation projects improving conversion and brand storytelling. Owned CRM, designed data-powered email and SMS journeys in Klaviyo timed to customer milestones to deliver personalised content, boost retention and grow revenue. Led major brand initiatives including influencer partnerships, podcast series launch, national baby show stand design, and retail marketing campaigns, overseeing strategy and asset creation and PR activity.
Digital Brand Manager at The Co-operative Food, Manchester
April 1, 2013 - October 6, 2025Delivered digital campaigns, website and blog content, media planning and production of digital advertising across desktop, mobile and tablet; led campaigns and collaborated with agency partners; managed in-store digital assets and PR support.
Digital Marketing Manager (Content & Advertising) at The Co-operative Food, Manchester
August 1, 2014 - October 6, 2025Managed key campaigns, website and blog content, and media planning/production for digital advertising across desktop, mobile and tablet; aligned content with broader marketing strategy and external agencies.
Digital Marketing Manager at The Co-operative Food, Manchester
October 1, 2013 - October 6, 2025Owned online marketing campaigns and digital content, including multi-channel activities and in-store digital integration; contributed to Christmas and major seasonal campaigns.
Campaign Manager at The Co-operative Food, Manchester
May 1, 2016 - October 6, 2025Managed high-profile retailer campaigns (e.g., Christmas 2014); led the team through restructuring, improved processes, forecasted budgets and drove delivery of brand campaigns including a rebrand of own-brand advertising and a social-led Easter campaign.
Marketing Assistant at The Co-operative Farms, Manchester
May 1, 2011 - October 6, 2025Managed The Co-operative Farms B2B and B2C website, events, internal comms and PR.
Interim Marketing Manager at National Institute of Teaching
June 1, 2025 - October 6, 20253-month contract supporting a start-up, not-for-profit, government-backed teacher training provider during a period of team gaps following restructuring. Led recruitment campaigns for training programmes, drove lead generation via paid channels (Meta, PPC, Google Ads, display) and nurturing prospects through automated journeys and campaign emails using Dynamics 365. Delivered a detailed campaign analysis, created a new reporting template, and identified opportunities to improve email marketing, budget efficiency, creative execution, processes and results. Supported hiring and onboarding of two new team members. Collaborated with the creative agency and internal stakeholders to develop email content, brand guidelines, YouTube videos, update leaflets and create a logo and strapline for a new student online platform.
Lead Digital Marketing Manager at Mum & You (Q River Ltd)
March 1, 2025 - October 6, 2025Developed and executed the marketing strategy for a purpose-led eco baby brand, delivering growth and engagement through creative multichannel campaigns across digital channels, DTC, retail, and influencer partnerships. Managed mumandyou.com, led a website relaunch, content, blogs and SEO improvements, and optimization projects that improved conversion and brand storytelling. Owned CRM, designed data-powered email and SMS journeys in Klaviyo timed to customer milestones like due dates to deliver relevant personalised content, boost retention, and grow revenue. Led major brand initiatives including influencer partnerships, podcast series launch, national baby show stand design, and retail marketing campaigns—overseeing strategy, asset design, and PR activity.
Campaign Manager at The Co-operative Food, Manchester
May 1, 2016 - October 6, 2025Led the Christmas 2014 campaign (Campaign of the Day by The Drum, Campaign of the Week by Marketing Week). Managed a multi-million pound budget, improved processes, and supported team through restructure; built and developed the team, attended leadership meetings, and drove high-profile above-the-line campaigns.
Digital Marketing Manager (Content & Advertising) at The Co-operative Food, Manchester
August 1, 2014 - October 6, 2025Managed key campaigns, website and blog content and media planning and production of digital advertising across desktop, mobile and tablet (display), digital outdoor and Weve proximity text messaging.
Digital Marketing Manager at The Co-operative Food, Manchester
October 1, 2013 - October 6, 2025Six-month promotion stepping up to cover the manager’s maternity leave, owning the marketing plan and £1m digital budget. Delivered campaigns and content updates for co-operativefood.co.uk and supported social media and website development.
Digital Brand Manager at The Co-operative Food, Manchester
April 1, 2013 - October 6, 2025Delivered in-store digital messages and radio to support the sales marketing plan. Managed campaigns and content updates for co-operativefood.co.uk and the digital magazine; supported strategy.
Marketing Assistant at The Co-operative Farms, Manchester
May 1, 2011 - October 6, 2025Managed The Co-operative Farms B2B and B2C website, events, internal comms and PR.
Interim Marketing Manager at National Institute of Teaching
June 30, 2025 - October 6, 2025Led recruitment campaigns for training programmes, driving lead generation via paid channels (Meta, PPC, Google Ads, display) and nurturing prospects through automated journeys and campaign emails using Dynamics 365. Delivered a detailed campaign analysis, created a new reporting template, and identified opportunities to improve email marketing, budget efficiency, creative execution, processes and results. Supported hiring and onboarding of two new team members. Collaborated with their creative agency and internal stakeholders to develop email content, brand guidelines, YouTube videos, leaflets, and a logo/strapline for a new student online platform.
Lead Digital Marketing Manager at Mum & You (Q River Ltd)
March 31, 2025 - October 6, 2025Developed and executed the marketing strategy for a purpose-led eco baby brand, delivering growth through multichannel campaigns across digital channels, DTC, retail, and influencer partnerships. Managed website and SEO initiatives, implemented data-driven email and SMS journeys in Klaviyo timed to customer milestones, and led major brand initiatives including influencer partnerships, a podcast series launch, a national baby show stand, and retail marketing campaigns.
Campaign Manager at The Co-operative Food
May 1, 2016 - October 6, 2025Responsible for managing multiple high-profile campaigns in a fast-paced retail environment, including Christmas campaigns. Led a team through restructures, forecasted budgets, and improved processes while delivering campaigns with a strong focus on data-driven outcomes.
Digital Marketing Manager at The Co-operative Food
October 1, 2013 - October 6, 2025Six-month promotion stepping up to cover maternity leave. Owned the marketing plan and £1m digital budget, overseeing campaigns and content updates for co-operativefood.co.uk, including social and website content.
Digital Brand Manager at The Co-operative Food
April 1, 2013 - October 6, 2025Delivered in-store digital campaigns and radio messaging; progressed to campaigns and content updates for digital channels and website; supported social media and website development.
Marketing Assistant at The Co-operative Farms
May 1, 2011 - October 6, 2025Managed The Co-operative Farms B2B and B2C website, events, internal comms and PR.
Interim Marketing Manager at National Institute of Teaching
June 1, 2025 - October 6, 2025Led recruitment campaigns for training programmes, driving lead generation via paid channels (Meta, PPC, Google Ads, display) and nurturing prospects through automated journeys and campaign emails using Dynamics 365. Delivered a detailed campaign analysis, creating a new reporting template and identifying opportunities to improve email marketing, budget efficiency, creative execution, processes and results. Supported the hiring and onboarding of two new team members. Collaborated with their creative agency and internal stakeholders to develop email content, brand guidelines, YouTube videos, update leaflets and create a logo and strapline for a new student online platform.
Lead Digital Marketing Manager at Mum & You (Q River Ltd)
March 1, 2025 - October 6, 2025Developed and executed the marketing strategy for a purpose-led eco baby brand, delivering growth and engagement through creative, multichannel campaigns across digital channels, DTC, retail, and influencer partnerships. Managed mumandyou.com, leading a website relaunch, content, blogs and SEO improvements, and optimisation projects that improved conversion and brand storytelling. Ownership of CRM, designed data-powered email and SMS journeys in Klaviyo - timed to customer milestones like due dates - to deliver relevant personalised content, boost retention, and grow revenue. Led major brand initiatives, including a high-profile influencer partnership, podcast series launch (from script writing to production), national baby show stand design, and retail marketing campaigns - overseeing strategy, designing print and digital assets and PR activity.
Digital Marketing Manager (Content & Advertising) at The Co-operative Food
August 1, 2014 - October 6, 2025Managed key campaigns, website and blog content and media planning and production of digital advertising, including desktop, mobile and tablet display, digital outdoor and Weve proximity text messaging.
Digital Marketing Manager at The Co-operative Food
October 1, 2013 - October 6, 2025Six-month promotion stepping up to cover my manager’s maternity leave. Ownership of marketing plan and £1m digital budget.
Digital Brand Manager at The Co-operative Food
April 1, 2013 - October 6, 2025Delivered the digital brand management for Co-operative Food including campaigns, content updates for co-operativefood.co.uk and the digital magazine. Progressed into managing campaigns and content updates for co-operativefood.co.uk and the digital magazine. Supported the social media and website development managers to deliver the strategy.
Campaign Manager at The Co-operative Food
May 1, 2016 - October 6, 2025Responsible for managing multiple, high profile, above-the-line marketing campaigns in a fast-paced environment for a large retailer, targeting millions of customers across TV, national radio, outdoor and press. Led a team through a restructure and delivered key successful campaigns, including a rebrand of Co-op own brand food advertising and a social-led Easter campaign.
Marketing Assistant at The Co-operative Farms
May 1, 2011 - October 6, 2025Managed The Co-operative Farms B2B and B2C website, events, internal comms and PR.
Education
BA (Hons) Advertising Management and Brand Management at Manchester Metropolitan University
January 1, 2004 - January 1, 2007A Level(s): Business Studies, English Literature, Psychology at Runshaw College
January 1, 2002 - January 1, 2004BA (Hons) Advertising Management and Brand Management at Manchester Metropolitan University
January 1, 2004 - January 1, 2007A Levels: Business Studies, English Literature, Psychology at Runshaw College
January 1, 2002 - January 1, 2004BA (Hons) at Manchester Metropolitan University
January 1, 2004 - January 1, 2007A Levels at Runshaw College
January 1, 2002 - January 1, 2004BA (Hons) Advertising Management and Brand Management at Manchester Metropolitan University
January 1, 2004 - January 1, 2007A Levels: Business Studies, English Literature, Psychology at Runshaw College
January 1, 2002 - January 1, 2004Qualifications
True North Leadership Programme
January 11, 2030 - October 6, 2025Marketing Excellence Programme
January 11, 2030 - October 6, 2025Econsultancy’s Fast Track Digital Marketing
January 11, 2030 - October 6, 2025CIM’s Principles of Great Copywriting
January 11, 2030 - October 6, 2025True North Leadership Programme
January 11, 2030 - October 6, 2025Marketing Excellence Programme
January 11, 2030 - October 6, 2025Econsultancy’s Fast Track Digital Marketing
January 11, 2030 - October 6, 2025CIM’s Principles of Great Copywriting
January 11, 2030 - October 6, 2025True North Leadership Programme
January 11, 2030 - October 6, 2025Marketing Excellence Programme
January 11, 2030 - October 6, 2025Econsultancy’s Fast Track Digital Marketing
January 11, 2030 - October 6, 2025CIM’s Principles of Great Copywriting
January 11, 2030 - October 6, 2025True North Leadership Programme
January 11, 2030 - October 6, 2025Marketing Excellence Programme
January 11, 2030 - October 6, 2025Econsultancy’s Fast Track Digital Marketing
January 11, 2030 - October 6, 2025CIM’s Principles of Great Copywriting
January 11, 2030 - October 6, 2025True North Leadership Programme
January 11, 2030 - October 6, 2025Marketing Excellence Programme
January 11, 2030 - October 6, 2025Econsultancy’s Fast Track Digital Marketing
January 11, 2030 - October 6, 2025CIM’s Principles of Great Copywriting
January 11, 2030 - October 6, 2025Industry Experience
Retail, Media & Entertainment, Education, Non-Profit Organization, Professional Services, Consumer Goods, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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