Hey! I’m Clarissa Menna, a Barcelona-based creative strategist who helps lifestyle and hospitality businesses turn big ideas into magnetic, unforgettable brands. I work with entrepreneurs to tackle their biggest challenges in branding, strategy, social media, and digital presence, turning scattered ideas into cohesive experiences that grab attention, build loyal communities, and actually grow your business. I’ve led creative campaigns for clients across LATAM and Europe, from Tramontina and O Boticário to local boutique businesses, merging strategy, design, and content execution so brands are actually remembered. From concept to launch, I help you clarify your message, elevate visuals, and engage audiences in ways that convert curiosity into action. After all, it's all about emotions, and that's my expertise. If you want someone who can bridge creativity with business impact, anticipate trends, and make your brand impossible to ignore, I’m your person. Let’s make people obsessed with what you do.…

Clarissa Menna

Hey! I’m Clarissa Menna, a Barcelona-based creative strategist who helps lifestyle and hospitality businesses turn big ideas into magnetic, unforgettable brands. I work with entrepreneurs to tackle their biggest challenges in branding, strategy, social media, and digital presence, turning scattered ideas into cohesive experiences that grab attention, build loyal communities, and actually grow your business. I’ve led creative campaigns for clients across LATAM and Europe, from Tramontina and O Boticário to local boutique businesses, merging strategy, design, and content execution so brands are actually remembered. From concept to launch, I help you clarify your message, elevate visuals, and engage audiences in ways that convert curiosity into action. After all, it's all about emotions, and that's my expertise. If you want someone who can bridge creativity with business impact, anticipate trends, and make your brand impossible to ignore, I’m your person. Let’s make people obsessed with what you do.…

Available to hire

Hey! I’m Clarissa Menna, a Barcelona-based creative strategist who helps lifestyle and hospitality businesses turn big ideas into magnetic, unforgettable brands. I work with entrepreneurs to tackle their biggest challenges in branding, strategy, social media, and digital presence, turning scattered ideas into cohesive experiences that grab attention, build loyal communities, and actually grow your business.

I’ve led creative campaigns for clients across LATAM and Europe, from Tramontina and O Boticário to local boutique businesses, merging strategy, design, and content execution so brands are actually remembered. From concept to launch, I help you clarify your message, elevate visuals, and engage audiences in ways that convert curiosity into action. After all, it’s all about emotions, and that’s my expertise.

If you want someone who can bridge creativity with business impact, anticipate trends, and make your brand impossible to ignore, I’m your person. Let’s make people obsessed with what you do.

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Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Fluent
French
Intermediate
Catalan; Valencian
Beginner

Work Experience

Founder & Lead Creative Strategist at CMC Creative Studio
January 1, 2018 - Present
Led creative direction, branding and content strategy for clients worldwide, including development of onboarding flows and producing 40+ high-impact content pieces per month for athletes and public figures. Directed visual identity, digital campaigns and brand storytelling.
Content, Brand & Design Lead at Sports Consultancy Brazil
January 1, 2024 - Present
Provided strategic direction on content, branding and design for sports-focused brands, elevating audience engagement and brand consistency across channels.
Creative Director & Branding Consultant at Suite Coliving
January 1, 2025 - October 6, 2025
Directed brand identity, storytelling and on-brand campaigns across Madrid, Alicante and Malaga; developed emotionally resonant content systems and design assets.
Creative Strategist / Community Builder / Brand Builder
January 1, 2018 - Present
Led creative strategy and brand-building initiatives for lifestyle, hospitality, and tech brands across Europe and Latin America. Built onboarding flows, aligned brand identity, and developed UX-aligned materials and training assets to support growth and consistency across touchpoints.
Founder & Lead Creative Strategist
January 1, 2018 - Present
Helped brands and people become seen, felt, and chosen; translated creative impulses into clear, emotional, and consistent presence; developed onboarding flows and led the delivery of high-impact content for athletes and public figures.
Creative Director & Brand Consultant
January 1, 2024 - Present
Directed creative campaigns and brand governance for clients across Madrid, Alicante and Málaga, providing strategic direction and brand storytelling with a focus on onboarding, activation, and long-term brand coherence.
Founder & Lead Creative Strategist at CM Creative Studio
January 1, 2018 - Present
Founded and led creative studio operations, defining brand strategy, identity systems, and client-facing narratives; built onboarding workflows and assets to drive growth and engagement.
Creative Director & Branding Consultant at Suites Coliving
January 1, 2024 - Present
Directed integrated brand campaigns, identity design, and brand storytelling; aligned visuals, messaging, and culture across multi-location suites; collaborated with leadership teams to shape growth and community engagement.

Education

Bachelor's degree at Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
January 1, 2016 - January 1, 2021

Qualifications

Adobe Certified Expert
January 11, 2030 - October 7, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Telecommunications, Travel & Hospitality
    paper We Are Ayllu – Brand Strategy & Digital Growth
    • Developed brand identity, content strategy, and digital positioning for boutique agency
    • Executed multi-channel campaigns, combining social media, paid media guidance, and content marketing
    • Coordinated photo/video production and visual storytelling aligned with brand values
    • Applied strategic insights for client acquisition and B2B growth

    (ongoing project)

    paper Botanicus – Mixology Brand & Digital Experience
    • Designed brand visuals and campaign strategy for an artisanal cocktail bar
    • Led digital storytelling, social media campaigns, and curated Instagram feed
    • Developed content to highlight sensory experiences, workshops, and seasonal drinks
    • Created interactive posts and reels, boosting engagement and reservations
    • Increased organic engagement by +50% and generated consistent reservation messages
    • Coordinated photo and video production aligning aesthetics with brand identity

    http://instagram.com/botanicus.barcelona/

    paper Suiters Coliving – Community & Digital Strategy
    • Developed full brand identity and tone of voice for digital presence
    • Implemented community-building campaigns, driving 30+ organic leads/month consistently within 6 months
    • Executed content strategy across Instagram, website, and newsletters
    • Created storytelling frameworks to engage digital nomads and remote workers
    • Implemented community-building campaigns, driving sign-ups and engagement
    • Coordinated photo & video production to showcase lifestyle experiences
    • Optimized social media performance and audience insights

    https://www.instagram.com/wearesuiters/

    paper Zanah Pasteles – Brand Positioning & Digital Launch
    • Led brand positioning, tone of voice, and visual identity for new product line
    • Developed content and community strategy for social media channels
    • Coordinated photoshoots, packaging design, and digital campaigns
    • Applied SEO and growth-oriented tactics for online presence
    • Ensured brand consistency across digital and offline touchpoints
    paper Tramontina – Global Social Media & Branding Campaign
    • Developed full brand identity and creative direction for global campaigns
    • Executed multi-platform social media strategies targeting B2B and B2C audiences
    • Directed content production: photography, video, graphics, key visuals
    • Achieved +80k organic followers in less than a year and record engagement rates
    • Unified messaging across client and agency platforms
    • Analyzed performance data to optimize campaigns and reduce CPM