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I’m Laura Kay, a Senior Digital Designer with nine years of in-house experience, specializing in brand development and visual storytelling across diverse industries. I balance creativity with business objectives to deliver cohesive, engaging work across print and digital platforms, while maintaining brand consistency and impact. I thrive in roles where I can lead design direction and collaborate cross-functionally to drive measurable results. I’m passionate about crafting strong brand identities, refining visual systems, and translating complex goals into accessible, memorable experiences.…I’m Laura Kay, a Senior Digital Designer with nine years of in-house experience, specializing in brand development and visual storytelling across diverse industries. I balance creativity with business objectives to deliver cohesive, engaging work across print and digital platforms, while maintaining brand consistency and impact. I thrive in roles where I can lead design direction and collaborate cross-functionally to drive measurable results. I’m passionate about crafting strong brand identities, refining visual systems, and translating complex goals into accessible, memorable experiences.

Laura Kay

Graphic Designer, Artworker, UI Designer, +3

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I’m Laura Kay, a Senior Digital Designer with nine years of in-house experience, specializing in brand development and visual storytelling across diverse industries. I balance creativity with business objectives to deliver cohesive, engaging work across print and digital platforms, while maintaining brand consistency and impact. I thrive in roles where I can lead design direction and collaborate cross-functionally to drive measurable results. I’m passionate about crafting strong brand identities, refining visual systems, and translating complex goals into accessible, memorable experiences.…I’m Laura Kay, a Senior Digital Designer with nine years of in-house experience, specializing in brand development and visual storytelling across diverse industries. I balance creativity with business objectives to deliver cohesive, engaging work across print and digital platforms, while maintaining brand consistency and impact. I thrive in roles where I can lead design direction and collaborate cross-functionally to drive measurable results. I’m passionate about crafting strong brand identities, refining visual systems, and translating complex goals into accessible, memorable experiences.

Available to hire

I’m Laura Kay, a Senior Digital Designer with nine years of in-house experience, specializing in brand development and visual storytelling across diverse industries. I balance creativity with business objectives to deliver cohesive, engaging work across print and digital platforms, while maintaining brand consistency and impact. I thrive in roles where I can lead design direction and collaborate cross-functionally to drive measurable results.

I’m passionate about crafting strong brand identities, refining visual systems, and translating complex goals into accessible, memorable experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Designer

April 1, 2024 - Present

Refreshed product UI to align with brand, modernising and improving accessibility. Reworked internal branding and ensured consistency with brand guidelines. Created and refreshed design templates and assets for BAU pieces, supported marketing campaigns and events, and prepared client-ready presentations. Maintained up-to-date live display ads and ensured all artwork aligned with branded assets.

Senior Graphic Designer

March 1, 2024 - October 6, 2025

Led design across multiple brand projects, driving visual consistency and brand evolution. Collaborated with sales, production, and marketing teams to deliver compelling assets, campaigns, and presentations. Mentored junior designers and maintained brand guidelines across communications and digital outputs.

Junior Graphic Designer/ Artworker

October 1, 2019 - October 6, 2025

Created design assets and artwork for campaigns, ensuring alignment with brand guidelines. Supported the sales and production teams with materials for campaigns and events. Assisted Marketing with asset production and ensured consistency across channels.

Junior Creative Artworker

March 1, 2017 - October 6, 2025

Assisted with production-ready artwork and layouts, contributing to print and digital outputs. Worked closely with design and production teams to streamline workflows and maintain brand consistency.

Senior Digital Designer at Transalis

April 1, 2024 - Present

Led the end-to-end product design systems refresh across key digital products, aligning visuals with brand evolution to deliver a modern, accessible, and cohesive user experience. Oversaw a company rebrand to modernise assets and ensure consistency and accessibility across platforms. Designed and developed landing pages and email assets for B2B campaigns, optimising for conversion and contributing to Marketing Qualified Leads. Directed the creation of campaign, event, and promotional assets in partnership with Marketing to tell brand stories and drive measurable results. Completed the Experience Haus UI/UX Design course. Implemented a data-led approach to market growth, boosting LinkedIn organic impressions and engagement by over 100%. Created assets for PPC campaigns that supported sales growth.

Senior Graphic Designer at Checkatrade

March 1, 2024 - October 21, 2025

Delivered on-brand design solutions that align output with business goals across multiple briefs. Collaborated with the Leadership Team to design visually engaging, easy-to-digest presentations for bi-monthly town halls. Worked cross-functionally with Product and Marketing to ensure cohesive design and a consistent visual identity. Created branded templates and documentation to streamline workflows and boost efficiency. Helped optimise internal presentation processes from quarterly to bi-weekly cadences, saving time and reducing disruption to BAU activities. Won two Outstanding Achievement Awards for stakeholder service.

Junior Graphic Designer/Artworker at Totaljobs

November 1, 2019 - October 21, 2025

Provided coaching and mentoring to new team members, supported stakeholders to deliver strategic, on-brand design solutions meeting creative and business objectives. Managed ongoing display advertising campaigns, ensuring assets were current and aligned with brand messaging. Acted as brand guardian for five sub-brands, signing off on design work and ensuring consistency. On-boarded three new team members ahead of a departmental transition, and contributed to increased lead generation for Display Advertising campaigns.

Junior Creative Artworker at FDK Design Solutions

March 1, 2017 - October 21, 2025

Managed design concept development and ensured deadlines were met across a diverse client portfolio including National Trust, Zoetis, and Surrey Chamber of Commerce. Prepared artwork for both digital and print production, maintaining high accuracy and quality. Delivered polished client presentations and supported pitches with clear, brand-aligned materials. Maintained and updated ongoing marketing assets to stay current and campaign-relevant. Strengthened expertise in Adobe Photoshop, Illustrator, and InDesign by applying them to real-world design challenges across print and digital media, ensuring consistency of brand identity.