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I'm a digital marketing specialist with a strong background in research and policy, now applying analytical thinking to build and optimize online campaigns. I thrive in dynamic environments and enjoy turning insights into high-performing strategies. My work blends data-driven decision making with creative direction to deliver measurable results for diverse clients. Over the past two years I’ve managed advertising programs for 150+ clients across industries, coupling strategic planning with hands-on execution. I value long-term client relationships, clear communication, and constant optimization to improve brand presence and performance.…I'm a digital marketing specialist with a strong background in research and policy, now applying analytical thinking to build and optimize online campaigns. I thrive in dynamic environments and enjoy turning insights into high-performing strategies. My work blends data-driven decision making with creative direction to deliver measurable results for diverse clients. Over the past two years I’ve managed advertising programs for 150+ clients across industries, coupling strategic planning with hands-on execution. I value long-term client relationships, clear communication, and constant optimization to improve brand presence and performance.

Mayara Doslavova

Digital Marketer, Social Media Manager, PPC Manager, +2

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I'm a digital marketing specialist with a strong background in research and policy, now applying analytical thinking to build and optimize online campaigns. I thrive in dynamic environments and enjoy turning insights into high-performing strategies. My work blends data-driven decision making with creative direction to deliver measurable results for diverse clients. Over the past two years I’ve managed advertising programs for 150+ clients across industries, coupling strategic planning with hands-on execution. I value long-term client relationships, clear communication, and constant optimization to improve brand presence and performance.…I'm a digital marketing specialist with a strong background in research and policy, now applying analytical thinking to build and optimize online campaigns. I thrive in dynamic environments and enjoy turning insights into high-performing strategies. My work blends data-driven decision making with creative direction to deliver measurable results for diverse clients. Over the past two years I’ve managed advertising programs for 150+ clients across industries, coupling strategic planning with hands-on execution. I value long-term client relationships, clear communication, and constant optimization to improve brand presence and performance.

Available to hire

I’m a digital marketing specialist with a strong background in research and policy, now applying analytical thinking to build and optimize online campaigns. I thrive in dynamic environments and enjoy turning insights into high-performing strategies. My work blends data-driven decision making with creative direction to deliver measurable results for diverse clients.

Over the past two years I’ve managed advertising programs for 150+ clients across industries, coupling strategic planning with hands-on execution. I value long-term client relationships, clear communication, and constant optimization to improve brand presence and performance.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Bulgarian

Fluent

English

Fluent

French

Intermediate

Italian

Beginner

Work Experience

Junior Consultant at Ecorys South East Europe

December 31, 2024 - October 6, 2025

Carried out research tasks, projects, and case studies in Agriculture, Environment and Sustainability, and Social Policy financed by the EU and other donors. Collected, processed, summarized, and analyzed statistical, sociological, and policy data; applied qualitative techniques; contributed to drafting project proposals. Built long-term relationships with clients, supported ongoing performance analysis, and helped align research with policy goals. Maintained monthly reporting and delivered consistent results.

Digital Marketing Specialist at Self-employed / Freelance

January 1, 2024 - Present

Planned, launched and optimized paid campaigns on Facebook Ads, Google Ads (PPC), LinkedIn Ads, and TikTok Ads, consistently achieving strong ROAS for e-commerce and service-based clients. Managed budgets for 150+ clients across diverse industries (retail, fashion, beauty, sports, professional services, home repair, B2B SaaS). Developed campaign structures, targeting strategies, and audience segmentation to maximize conversions; wrote high-converting ad copy tailored to platform algorithms; collaborated with designers and landing page builders to ensure alignment of ads, visuals, and landing experiences. Built long-term client relationships, maintained monthly campaigns, and reported performance against goals. Knowledge of integrating advertising platforms with Shopify, WordPress, Magento, Google Tag Manager, Google Analytics; basic knowledge of Canva, Klaviyo, and Mailchimp.