Andrew Madden

Independent Ecommerce and Digital Marketing Consultant at Self-employed / Independent consultant

Delivered e-commerce and digital marketing growth strategies across SEO, CRO, paid media, email/CRM/automation, social and affiliate partnerships, driving 2x-5x revenue uplift.

Deputy Director of Marketing Operations at Aston University

Led digital, CRM, SEO, paid media, website, content, AI and analytics for global leads, B2C and B2B; Delivered over £2m budget and CMS/CRM migrations.

Head of Digital Marketing at Aston University

Strategic planning and hands-on management of digital campaigns (search, display, programmatic, video, referral), website content and development, UX, SEO, CRO, digital brand, digital studio, CRM and social media.

Web and Digital Marketing Manager at Hartpury

Owned digital strategy, campaigns, website and lifecycle CRM; Increased digital engagement by 30% and leads by 28%; Brought digital media in-house, boosting ROI across channels.

Senior Digital Marketing Executive at Rude Wines

Drove e-commerce growth, brand campaigns and partnerships; delivered 50% YoY growth; secured £300k revenue from BA and Three; introduced new digital channels; Amazon revenue £250k in 12 months.

UK eMarketing / Digital Marketing Executive at UK e Marketing

Managed strategy and campaigns across 75 PPC, SEO, social and display campaigns for high ROI.

Deputy Director of Marketing Operations at Aston University

Led digital, CRM, SEO, paid media, website content, AI, and analytics for global leads (B2C and B2B); managed budgets and CMS/CRM migrations.

Head of Digital Marketing at Aston University

Strategic planning and hands-on management of digital campaigns (search, display, programmatic, video, referral), website content, UX, SEO, CRO, CRM, and digital studio; led budget and integrations.

Web and Digital Marketing Manager at Hartpury

Owned digital strategy, CRM lifecycle, campaigns, website and lifecycle CRM; increased digital engagement by 30% and leads by 28%.

Senior Digital Marketing Executive at Aston University

Drove e-commerce growth, brand campaigns, and partnerships; delivered 50% YoY growth; secured £300k revenue from BA and Three; introduced new digital channels; Amazon revenue £250k within 12 months.

UK Marketing Digital Marketing Executive at UK Marketing

Managed strategy and campaigns across 75 leads and hundreds of PPC, SEO, social and display campaigns for high ROI.

Head of Digital Marketing at Aston University

Strategic planning and hands-on project and budget management of digital campaigns (search, display, programmatic, video, referral), website content, development, UX, SEO, and CRO, digital brand, digital studio, CRM, and social media.

Deputy Director of Marketing Operations at Aston University

Led digital, CRM, SEO, paid media, website content, AI, and analytics for global leads, B2C and B2B. Delivered over £2m+ budget and CMS/CRM migrations.

Web and Digital Marketing Manager at Hartpury College

Owned digital strategy, campaigns, website and lifecycle CRM. Increased digital engagement by 30% and leads by 28%.

Drove e-commerce growth, brand campaigns, and partnerships. Delivered 50% YoY growth; secured £300k revenue from BA and Three.