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I am an award-winning Creative Strategist and Generative AI Evangelist with over a decade of experience leading cross-functional marketing and content initiatives that blend storytelling, design, and technology. I partner with global brands to launch Gen AI-enabled experiences that captivate audiences and drive measurable growth. I mentor emerging designers, speak at industry events like Adobe MAX and FITC, and build community-first programs that nurture talent and advance creative careers. I’m passionate about the future of creativity, AI, and professional development, and I love helping others unlock their creative potential through mentorship and collaboration.…I am an award-winning Creative Strategist and Generative AI Evangelist with over a decade of experience leading cross-functional marketing and content initiatives that blend storytelling, design, and technology. I partner with global brands to launch Gen AI-enabled experiences that captivate audiences and drive measurable growth. I mentor emerging designers, speak at industry events like Adobe MAX and FITC, and build community-first programs that nurture talent and advance creative careers. I’m passionate about the future of creativity, AI, and professional development, and I love helping others unlock their creative potential through mentorship and collaboration.

TOREN MJ REAVES

Content Producer, Content Creator, Creative Director, +4

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I am an award-winning Creative Strategist and Generative AI Evangelist with over a decade of experience leading cross-functional marketing and content initiatives that blend storytelling, design, and technology. I partner with global brands to launch Gen AI-enabled experiences that captivate audiences and drive measurable growth. I mentor emerging designers, speak at industry events like Adobe MAX and FITC, and build community-first programs that nurture talent and advance creative careers. I’m passionate about the future of creativity, AI, and professional development, and I love helping others unlock their creative potential through mentorship and collaboration.…I am an award-winning Creative Strategist and Generative AI Evangelist with over a decade of experience leading cross-functional marketing and content initiatives that blend storytelling, design, and technology. I partner with global brands to launch Gen AI-enabled experiences that captivate audiences and drive measurable growth. I mentor emerging designers, speak at industry events like Adobe MAX and FITC, and build community-first programs that nurture talent and advance creative careers. I’m passionate about the future of creativity, AI, and professional development, and I love helping others unlock their creative potential through mentorship and collaboration.

Available to hire

I am an award-winning Creative Strategist and Generative AI Evangelist with over a decade of experience leading cross-functional marketing and content initiatives that blend storytelling, design, and technology. I partner with global brands to launch Gen AI-enabled experiences that captivate audiences and drive measurable growth.

I mentor emerging designers, speak at industry events like Adobe MAX and FITC, and build community-first programs that nurture talent and advance creative careers. I’m passionate about the future of creativity, AI, and professional development, and I love helping others unlock their creative potential through mentorship and collaboration.

Skills

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Work Experience

Content Producer & Creative Strategist (Evangelist) at Adobe

January 1, 2025 - October 6, 2025

Led the strategic development and execution of Adobe's generative AI (Firefly) community content strategy, generating 100M+ views and 35% year-over-year follower growth across key social channels by creating and amplifying engaging content. Orchestrated high-impact community events and strategic collaborations with industry leaders (Spotify, Canva, Gucci, TIME Magazine, Community Boost), significantly enhancing brand sentiment and driving product adoption. Hosted and produced live streams on Adobe Live across multiple platforms, focusing on photo editing, branding, generative AI, full-campaign creation, and feature launches. Mentored emerging creators through retreats and direct support, fostering talent development and empowering creative journeys. Drove daily community engagement by curating 5-8 posts per week across digital communities.

Owner & Principal Creative Director at KESA

January 1, 2023 - October 6, 2025

Directed top-to-bottom funnel for client acquisition, product design, content creation, and optimized digital ad campaigns for client branding and campaigns. Led branding, lifestyle photography, graphic design, and post-production to deliver cohesive visual identities and high-impact marketing assets. Orchestrated product launches and evergreen campaigns across Google, Meta, and Pinterest, driving brand visibility and market penetration.

Search Engine Marketing / Paid Social Media Specialist at Flynn Agency

January 1, 2018 - October 6, 2025

Spearheaded multi-channel digital marketing strategies, managing $65M+ in advertising budgets across Google, YouTube, and other platforms. Optimized campaigns for brand awareness and sales KPIs, led the complete creative lifecycle for apparel branding, and produced multimedia assets for integrated digital initiatives. Drove online sales and customer retention through data-driven marketing and compelling creative.

Search Engine Marketing Specialist at DS + CO

January 1, 2018 - October 6, 2025

Developed and optimized multi-tier PPC campaigns for clients including SUNY Brockport and The Harley School. Drove multi-million-dollar digital marketing strategies across paid and organic channels for major brands (Disney, Marvel, NFL, Kodak, Amazon), led marketing team operations, and supported new business development through decks and presentations.

Director of Digital Marketing at FHD

January 1, 2020 - October 6, 2025

Directed digital marketing initiatives, oversaw development of multimedia assets, and coordinated cross-channel campaigns. Leveraged certifications and analytics to optimize campaigns and improve client outcomes.

Content Producer & Creative Strategist (Evangelist) at Adobe

January 1, 2025 - October 16, 2025

Defined and led Adobe Firefly’s Gen Z content strategy, creating the long-term framework that guided community growth and contributed to Firefly’s ecosystem expansion from ~1B to 16B cumulative generations (+1,500%) between 2023–2024. Forged partnerships with NBCUniversal, Spotify, Canva, Gucci, and TIME Magazine to accelerate adoption and improve brand sentiment. Directed end-to-end content production and multi-platform campaigns with videos surpassing 5M views across YouTube, TikTok, and Instagram. Managed a $65M+ advertising budget and led cross-functional teams to deliver cohesive storytelling and measurable ROI.

Owner & Principal Creative Director at KESA

January 1, 2023 - October 16, 2025

Founded KESA, providing creative direction, brand identity, and digital marketing services. Led the full funnel for client acquisition, product design, content creation, and digital ad campaigns for CrossFit, Boxing, and MMA brands and athletes, generating $10M+ in revenue. Directed product and lifestyle photography, graphic design, and post-production to deliver impactful campaigns.

Director of Digital Marketing at Flynn Agency

January 1, 2020 - October 16, 2025

Directed the complete top-to-bottom funnel for client acquisition, product design, content creation, and optimized digital ad campaigns for CrossFit, Boxing, and MMA brands and athletes, responsible for $10M+ in revenue. Led the complete creative lifecycle for original apparel and branding—defining visual identity and overseeing product and lifestyle photography, graphic design, and post-production. Orchestrated product launches and evergreen campaigns across Google, Meta, and Pinterest using self-created multimedia assets to drive growth.

Search Engine Marketing / Paid Social Media Specialist at Flynn Agency

January 1, 2018 - October 16, 2025

Developed and executed multi-channel digital marketing strategies across paid and organic channels (Google Ads, YouTube, Bing, social media) for Disney, Marvel, NFL, Kodak, and Amazon; led keyword research, ad copy, and A/B testing to optimize CTR and conversions; coordinated a cross-functional team to deliver results.

Search Engine Marketing Specialist at DS + CO

January 1, 2018 - October 16, 2025

Drove multi-million dollar digital marketing strategies across paid and organic channels (Google Ads, Amazon Prime, Bing, social platforms) for clients including SUNY Brockport and The Harley School; developed and optimized campaigns, performed keyword research, and led campaign testing to improve CTR and conversions; managed an 8-person cross-functional team across Creative, Data, and Partnerships.