Raina Bakshi

Senior Video Producer at Mudita Earth, LLC

Led video strategy across all digital platforms as Mudita Earth scaled to 300+ retail locations; launched campaigns for two new products increasing email CTR by 40% and first-time purchase by 25%; directed in-house video studio operations including creative direction, scripting, and post-production for weekly content drops; built and managed content and promotions calendar aligned with retailer co-op and national promos such as Prime Day to improve ROI by 30%; collaborated with founder and brand team to elevate storytelling around sustainability, science, and inclusivity.

Junior Video Producer at Mudita Earth, LLC

Led full-cycle production of 100+ branded video assets across Instagram, contributing to a 3x increase in online engagement and a rise in returning customer rate from 7% to 29%; wrote briefs and managed shoot logistics including casting, prop sourcing, and art direction; produced and edited the Meet the Botanicals series; developed branded motion graphics to communicate skincare science and differentiation; partnered with marketing and growth teams to A/B test hooks for conversion.

Graduate Video Production Intern at Cisco Systems, Inc.

Enhanced Webex meetings with motion graphics-driven videos; created engaging, face-to-face-feeling content and helped polish meeting videos for easier viewing.

Senior Video Producer at Mudita Earth, LLC

Promoted to lead video strategist across all digital platforms as Mudita Earth scaled to 300+ retail locations. Spearheaded launch campaigns for 2 new products, resulting in a 40% increase in email CTR and 25% boost in first-time customer purchases. Directed in-house video studio operations, including creative direction, scripting, and post-production for weekly content drops. Built and managed content and promotions calendars aligned with retailer co-op schedules and national promotions such as Prime Day, improving campaign ROI by 30%. Collaborated with founder and brand team to elevate visual storytelling, emphasizing sustainability, science, and inclusivity.

Junior Video Producer at Mudita Earth, LLC

Led full-cycle production of 100+ branded video assets across Instagram, contributing to a 3x increase in online engagement and returning customer rate from 7% to 29%. Wrote creative briefs and managed logistics for shoots, including casting, prop sourcing, and art direction. Produced and edited “Meet the Botanicals” series, which organically drove traffic to product pages and improved SEO rankings. Developed branded motion graphics to visually communicate skincare science and differentiate from competitors. Partnered with marketing and growth teams to A/B test video hooks and optimize for conversions across paid and organic channels.

Graduate Video Production Intern at CISCO SYSTEMS, INC.

Advanced Webex meetings into more engaging videos using motion graphics. Created videos that felt more face-to-face to keep viewers interested. Helped improve and polish meeting content to make it easier to watch.

Senior Video Producer at Mudita Earth, LLC

Promoted to lead video strategist across all digital platforms as Mudita Earth scaled to 300+ retail locations. Led launch campaigns for two new products, delivering a 40% increase in email CTR and a 25% boost in first-time customer purchases. Directed in-house video studio operations, including creative direction, scripting, and post-production for weekly content drops. Built and managed content and promotions calendar aligned with retailer co-op schedules and national promos such as Prime Day, improving campaign ROI by 30%. Collaborated with founder and brand team to elevate visual storytelling, emphasizing sustainability, science, and inclusivity.

Junior Video Producer at Mudita Earth, LLC

Led full-cycle production of 100+ branded video assets across Instagram, contributing to a 3x increase in online engagement and returning customer rate from 7% to 29%. Wrote creative briefs and managed logistics for shoots, including casting, prop sourcing, and art direction. Produced and edited the “Meet the Botanicals” series, which organically drove traffic to product pages and improved SEO rankings. Developed branded motion graphics to visually communicate skincare science and differentiation from competitors. Partnered closely with marketing and growth teams to A/B test video hooks and optimize for conversion across paid and organic channels.

Graduate Video Production Intern at Cisco Systems, Inc.

Advanced Webex meetings into more engaging videos using motion graphics. Created videos that felt more face-to-face to keep viewers interested. Helped improve and polish meeting content to make it easier to watch.

Senior Video Producer at Mudita Earth, LLC

Promoted to lead video strategist across all digital platforms as Mudita Earth scaled to 300+ retail locations. Spearheaded launch campaigns for two new products, resulting in a 40% increase in email CTR and 25% boost in first-time customer purchases. Directed in-house video studio operations, including creative direction, scripting, and post-production for weekly content drops. Built and managed content and promotions calendar aligned with retailer co-op schedules and nationwide promotions such as Prime Day, improving ROI by 30%. Collaborated with founder and brand team to elevate visual storytelling around sustainability, science, and inclusivity.

Junior Video Producer at Mudita Earth, LLC

Led full-cycle production of 100+ branded video assets across Instagram, contributing to a 3x increase in online engagement and returning customer rate from 7% to 29%. Wrote creative briefs and managed shoot logistics, including casting, prop sourcing, and art direction. Produced and edited the “Meet the Botanicals” series, driving product page traffic and improving SEO rankings. Developed branded motion graphics to visualize skincare science and differentiate the brand. Partnered with marketing and growth teams to A/B test video hooks and optimize for conversions across paid and organic channels.

Graduate Video Production Intern at Cisco Systems, Inc.

Enhanced Webex meetings by converting them into more engaging videos using motion graphics and improved on-camera presentation, resulting in smoother, more viewer-friendly content. Assisted in polishing meeting materials to improve watchability and comprehension.

Senior Video Producer at Mudita Earth, LLC

Promoted to lead video strategist across all digital platforms as Mudita Earth scaled to 300+ retail locations. Spearheaded launch campaigns for 2 new products, resulting in a 40% increase in email CTR and 25% boost in first-time customer purchases. Directed in-house video studio operations, including creative direction, scripting, and post-production for weekly content drops. Built and managed content and promotions calendar aligned with retailer co-op schedules and national promos such as Prime Day, improving campaign ROI by 30%. Collaborated with founder and brand team to elevate visual storytelling around sustainability, science, and inclusivity.

Junior Video Producer at Mudita Earth, LLC

Led full-cycle production of 100+ branded video assets across Instagram, contributing to a 3x increase in online engagement and returning customer rate from 7% to 29%. Wrote creative briefs and managed logistics for shoots, including casting, prop sourcing, and art direction. Produced and edited 'Meet the Botanicals' series, driving traffic to product pages and improving SEO. Developed branded motion graphics communicating skincare science and differentiators. Partnered with marketing and growth teams to A/B test video hooks and optimize for conversion across paid and organic channels.

Graduate Video Production Intern at CISCO SYSTEMS, INC.

Advanced Webex meetings into more engaging videos using motion graphics. Created videos that felt more face-to-face to keep viewers interested. Helped improve and polish meeting content to make it easier to watch.

Senior Video Producer at Mudita Earth, LLC

Lead video strategist across all digital platforms; directed in-house video studio operations, including creative direction, scripting, and post-production for weekly content drops. Led product launch campaigns and calendar alignment with retailer co-op schedules and national promotions such as Prime Day, improving campaign ROI by 30% and boosting email CTR and first-time customer purchases. Emphasized sustainability, science, and inclusivity in brand storytelling.

Junior Video Producer at Mudita Earth, LLC

Led full-cycle production of 100+ branded video assets across Instagram, contributing to increased engagement and returning customer rate from 7% to 29%. Wrote briefs and managed logistics for shoots (casting, prop sourcing, and art direction); produced and edited “Meet the Botanicals” series; developed branded motion graphics and partnered with marketing to test and optimize video hooks for conversion across paid and organic channels.