Eliziana Ahmad

Developed and implemented digital marketing strategies with a focus on Paid Ads. Managed and optimized Google Ads and Meta Ads campaigns to achieve client goals. Optimized landing pages, conducted A/B testing, and analyzed data to identify trends and opportunities for customer acquisition. Monitored competitor activities to stay ahead of tactics.

Led paid marketing activities on Google Ads, Meta Ads, and LinkedIn. Created reports to track CPA, CPC, CPM and CTR; set up remarketing campaigns; provided strategic recommendations based on campaign data. Utilized SEO to optimize landing pages and content; managed CRM to automate lead management; produced comprehensive competitor research and field research, liaising with local media for targeted countries.

Planned, launched, and optimized Meta and Google ad campaigns with ROAS up to 4.5x across B2B SaaS and event rental niches. Monitored performance daily, adjusted bids, targeting, and creatives; set up conversion tracking (Meta Pixel, GTM); built dashboards; delivered weekly reports with actionable insights. Designed retargeting funnels and audience segmentation; identified new opportunities through competitor and trend analysis.