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I am a driven and results-oriented Paid Media Specialist with 7+ years of hands-on experience managing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn for B2B SaaS, fintech, and events. I leverage data and analytics to inform decisions, continually optimize campaigns for ROI, manage large budgets, and collaborate with cross-functional teams to craft compelling ad creatives. I thrive in remote environments as a self-starter with strong organizational skills.…I am a driven and results-oriented Paid Media Specialist with 7+ years of hands-on experience managing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn for B2B SaaS, fintech, and events. I leverage data and analytics to inform decisions, continually optimize campaigns for ROI, manage large budgets, and collaborate with cross-functional teams to craft compelling ad creatives. I thrive in remote environments as a self-starter with strong organizational skills.

Eliziana Ahmad

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I am a driven and results-oriented Paid Media Specialist with 7+ years of hands-on experience managing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn for B2B SaaS, fintech, and events. I leverage data and analytics to inform decisions, continually optimize campaigns for ROI, manage large budgets, and collaborate with cross-functional teams to craft compelling ad creatives. I thrive in remote environments as a self-starter with strong organizational skills.…I am a driven and results-oriented Paid Media Specialist with 7+ years of hands-on experience managing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn for B2B SaaS, fintech, and events. I leverage data and analytics to inform decisions, continually optimize campaigns for ROI, manage large budgets, and collaborate with cross-functional teams to craft compelling ad creatives. I thrive in remote environments as a self-starter with strong organizational skills.

Available to hire

I am a driven and results-oriented Paid Media Specialist with 7+ years of hands-on experience managing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn for B2B SaaS, fintech, and events.

I leverage data and analytics to inform decisions, continually optimize campaigns for ROI, manage large budgets, and collaborate with cross-functional teams to craft compelling ad creatives. I thrive in remote environments as a self-starter with strong organizational skills.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Fluent

Work Experience

Paid Ads Specialist at Freelance

April 1, 2024 - Present

Planned, launched, and optimized Meta and Google ad campaigns with ROAS up to 4.5x across B2B SaaS and event rental niches. Monitored performance daily, adjusted bids, targeting, and creatives; set up conversion tracking (Meta Pixel, GTM); built dashboards; delivered weekly reports with actionable insights. Designed retargeting funnels and audience segmentation; identified new opportunities through competitor and trend analysis.

Digital Marketing Manager at D-Engage

April 1, 2025 - October 7, 2025

Developed and implemented digital marketing strategies with a focus on Paid Ads. Managed and optimized Google Ads and Meta Ads campaigns to achieve client goals. Optimized landing pages, conducted A/B testing, and analyzed data to identify trends and opportunities for customer acquisition. Monitored competitor activities to stay ahead of tactics.

Associate Marketing Manager at Turnkey Lender Inc.

November 1, 2024 - October 7, 2025

Led paid marketing activities on Google Ads, Meta Ads, and LinkedIn. Created reports to track CPA, CPC, CPM and CTR; set up remarketing campaigns; provided strategic recommendations based on campaign data. Utilized SEO to optimize landing pages and content; managed CRM to automate lead management; produced comprehensive competitor research and field research, liaising with local media for targeted countries.

Assistant Manager - Product Marketing at IFCA MSC

June 1, 2022 - October 7, 2025

Gathered customer and market insights via interviews and surveys; analyzed data to identify trends and opportunities for product improvement. Worked with product teams on development and enhancement; organized online and offline events; collaborated with cross-functional teams on promotional materials; led 360 promo launches and tracked progress with project management tools; managed and optimized paid ads campaigns on Google Ads and Meta Ads.

Assistant Marketing & Communications Manager at SASBADI

September 1, 2017 - October 7, 2025

Planned and executed marketing and communications activities across the group. Planned and ran events (roadshows, book fairs, galas), coordinated media activities, wrote speeches and press releases, acted as product presenter/emcee, created newsletters and website content, managed social media, and engaged influencers to raise brand exposure.

Assistant Manager (Marketing & Communications) at Channel W (formerly Capital TV)

March 1, 2014 - October 7, 2025

Planned and executed advertising, branding, and marketing activities; collaborated on marketing campaigns for TV programmes; produced marketing materials; planned and organized on-ground events; secured strategic collaborations with partners and maintained strong stakeholder relationships.

Project Manager (Programmes & Events) at Enterprise Asia

February 1, 2012 - October 7, 2025

-Spearheaded events (awards, conferences, exhibitions, road shows) across assigned countries. -Led promotions for awards programmes. -Secured local partners, sponsors, and vendors; ensured events stayed within budget and delivered cost savings. -Managed vendors and event staff.