Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a go-getter with a sharp eye for content and a heart for community. I move with intention, crafting content and shaping campaigns that resonate with audiences and deliver results. With experience across beauty, food & beverage, hospitality, and FMCG brands, I lead and mentor teams, develop tight social strategies, and bring creative storytelling to every client brief.…

Tabieled Esma

Social Media Manager, Content Creator, Video Editor, +2





I'm a go-getter with a sharp eye for content and a heart for community. I move with intention, crafting content and shaping campaigns that resonate with audiences and deliver results. With experience across beauty, food & beverage, hospitality, and FMCG brands, I lead and mentor teams, develop tight social strategies, and bring creative storytelling to every client brief.…

Available to hire

I’m a go-getter with a sharp eye for content and a heart for community. I move with intention, crafting content and shaping campaigns that resonate with audiences and deliver results.

With experience across beauty, food & beverage, hospitality, and FMCG brands, I lead and mentor teams, develop tight social strategies, and bring creative storytelling to every client brief.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Elizabeth Arden and other FMCG brands

February 1, 2025 - October 7, 2025

Led a small social team, mentoring junior staff while managing influencer campaigns for FMCG brands (Elizabeth Arden), oversaw prospecting, contracts, budgeting, and delivery. Developed social strategy and creative input for client pitches.

Social Media Executive at Amazon Prime Video

August 1, 2022 - October 7, 2025

Managed Amazon Prime Video's TikTok presence, posting 3x daily, 7x weekly; combined planned and super-reactive content that drove viral moments. Conducted content planning across formats, from static posts to video, tailored to diverse brand voices across FMCG clients.

Social Media Manager at Social Chain (General Mills pitch)

August 1, 2023 - October 7, 2025

Key stakeholder in winning a General Mills pitch; developed social strategies for FMCG brands such as Jameson. Created a social-first campaign for The Traits UK to build early momentum and audience engagement. Oversaw daily social operations while mentoring junior execs and aligning with talent and paid teams for cohesive, insight-led campaigns.

Social Media Assistant at Dakota Hotels / Bar + Grill Group

May 1, 2021 - October 7, 2025

Managed 13+ accounts across platforms and markets, ensuring consistent and effective social presence. Developed community management and design strategies to strengthen brand identity across hospitality and food & beverage channels. Created and implemented content strategies tailored to hospitality and food & beverage audiences; highlighted seasonal menus, dining experiences, and luxury hotel offers.

Social Media Manager at Social Chain

August 1, 2023 - October 14, 2025

Key stakeholder in winning a General Mills pitch; unlocked roster of clients including Old El Paso and Häagen-Dazs; developed social strategies for FMCG brands such as Jameson; developed a social-first campaign introducing the first season of The Traders UK; oversaw daily social operations while mentoring junior execs and aligning with talent and paid teams for cohesive, insight-led campaigns.

Social Media Executive at Amazon Prime Video

August 1, 2022 - October 14, 2025

Managed Amazon Prime Video's TikTok presence, posting 3x daily, 7x days a week; combined planned and reactive content, frequently driving viral moments. Conducted content planning across formats, from static posts to video; tailored to diverse brand voices across tech and FMCG clients. Produced detailed briefs and delivered performance reports; adapted social strategies to optimize results for multiple high-profile clients.

Social Media Assistant at Dakota Hotels / Bar + Grill Group

May 1, 2021 - October 14, 2025

Managed 13+ accounts across platforms and markets, ensuring consistent and effective social presence. Developed community management and design strategies to strengthen brand identity across channels. Created and implemented content strategies tailored to hospitality and food & beverage audiences, highlighting seasonal menus, dining experiences, and luxury hotel offerings.