MJ

María José Robles

Available to hire

Native in digital marketing and social media with over 5 years of experience managing multiple brands and franchises.

About

Native in digital marketing and social media with over 5 years of experience managing multiple brands and franchises.

I take a 360° strategic approach covering planning, execution, and analysis, focused on growth, conversion, and results optimization. I am organized, analytical, and creative, with a strong ability to adapt and collaborate.

  • 6 years' experience
  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Education
  • Manufacturing
  • Professional Services
  • Consumer Goods

Work experience· 7 roles

Marketing Digital Specialist / Social Media & Paid Media · Duñas, MexicoNov 2024 – Dec 2025 · 1 yr 2 mos

Comprehensive marketing management for multiple franchises. Planned and executed campaigns across Meta Ads, email marketing, and brand positioning initiatives. Provided strategic support to franchisees, adapting campaigns and materials for each point of sale. Coordinated promotional strategies and brand visibility efforts. Analyzed performance and continuously optimized digital initiatives.

Marketing Digital Specialist / Social Media & Paid Media · D-Uñas MéxicoNov 2024 – Dec 2025 · 1 yr 2 mos

Responsible for digital marketing strategy, social media management, and paid media campaigns; growing brand presence in the luxury fashion sector; coordination with brands; KPIs; content calendars.

Community Manager & Designer · LNT Bar & Bites (online)May 2024 – Oct 2025 · 1 yr 6 mos

Developed advertising and marketing strategies; content creation; brand alignment; increased followers and engagement.

Media Manager · LVMH (Luxury Sector)Jan 2024 – Oct 2024 · 10 mos
Marketing Digital Specialist · LVMH (Remote)Jan 2024 – Oct 2024 · 10 mos
Pajama Designer · Professional InternshipDec 2023 – Oct 2025 · 1 yr 11 mos
Community Manager · GiafferDec 2019 – Oct 2025 · 5 yrs 11 mos

Education· 10

Bachelor of Fashion Design · Universidad Iberoamericana2020 – 2024
CADMX program · Universidad Iberoamericana2024
Certificate in Fashion and Marketing in the Luxury Sector · Louis Vuitton Moët Hennessy2023
Digital Marketing I & II · Universidad Iberoamericana2023

Certifications and awards· 5

Certificate in Fashion and Marketing in the Luxury Sector2023
Digital Marketing I & II2023
Product Strategy2022 – 2023
CADMX2024

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