Native in digital marketing and social media with over 5 years of experience managing multiple brands and franchises. I take a 360° strategic approach covering planning, execution, and analysis, focused on growth, conversion, and results optimization. I am organized, analytical, and creative, with a strong ability to adapt and collaborate.

María José Robles

Native in digital marketing and social media with over 5 years of experience managing multiple brands and franchises. I take a 360° strategic approach covering planning, execution, and analysis, focused on growth, conversion, and results optimization. I am organized, analytical, and creative, with a strong ability to adapt and collaborate.

Available to hire

Native in digital marketing and social media with over 5 years of experience managing multiple brands and franchises.

I take a 360° strategic approach covering planning, execution, and analysis, focused on growth, conversion, and results optimization. I am organized, analytical, and creative, with a strong ability to adapt and collaborate.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Intermediate

Work Experience

Community Manager at Giaffer
December 1, 2019 - October 7, 2025
Managed social media calendars, account management and control; copywriting; contributed to follower growth and increased reach.
Community Manager & Designer at LNT Bar & Bites (online)
May 1, 2024 - October 7, 2025
Developed advertising and marketing strategies; content creation; brand alignment; increased followers and engagement.
Pajama Designer at Professional Internship
December 1, 2023 - October 7, 2025
Pajama design; use of Adobe software; content development for social media.
Marketing Digital Specialist at LVMH (Remote)
January 1, 2024 - October 31, 2024
Developed editorial calendars for social media platforms. Managed 15 accounts simultaneously. Created copy, graphic, and audiovisual content focused on engagement and reach. Maintained direct coordination with clients, tracking deliverables and adjusting according to KPIs. Collaborated on influencer marketing strategies.
Marketing Digital Specialist / Social Media & Paid Media at D-Uñas México
November 1, 2024 - December 31, 2025
Responsible for digital marketing strategy, social media management, and paid media campaigns; growing brand presence in the luxury fashion sector; coordination with brands; KPIs; content calendars.
Media Manager at LVMH (Luxury Sector)
January 1, 2024 - October 1, 2024
Developed editorial calendars for social media platforms. Managed 15 accounts simultaneously. Created copy, graphic, and audiovisual content focused on engagement and reach. Maintained direct coordination with clients, tracking deliverables and adjusting according to KPIs. Collaborated on influencer marketing strategies.
Marketing Digital Specialist / Social Media & Paid Media at Duñas, Mexico
November 1, 2024 - December 1, 2025
Comprehensive marketing management for multiple franchises. Planned and executed campaigns across Meta Ads, email marketing, and brand positioning initiatives. Provided strategic support to franchisees, adapting campaigns and materials for each point of sale. Coordinated promotional strategies and brand visibility efforts. Analyzed performance and continuously optimized digital initiatives.

Education

Bachelor of Fashion Design at Universidad Iberoamericana
August 1, 2020 - May 1, 2024
CADMX program at Universidad Iberoamericana
October 1, 2024 - November 1, 2024
Certificate in Fashion and Marketing in the Luxury Sector at Louis Vuitton Moët Hennessy
February 1, 2023 - February 1, 2023
Digital Marketing I & II at Universidad Iberoamericana
July 1, 2023 - July 1, 2023
Product Strategy at Universidad Iberoamericana
January 1, 2022 - July 1, 2023
Master in Digital Marketing & Analysis at Ibero-American University (online)
November 1, 2024 - December 31, 2025
Fashion Design Specialty in Marketing & Administration at Isabel University (online)
January 11, 2030 - June 1, 2026
Neuro Marketing at Copenhagen University
January 1, 2025 - December 31, 2025
Master in Digital Marketing & Analysis at Isabel University (Online)
January 11, 2030 - May 1, 2024
Complementary Education at Ibero-American University
January 11, 2030 - June 1, 2026

Qualifications

Certificate in Fashion and Marketing in the Luxury Sector
February 1, 2023 - February 1, 2023
Digital Marketing I & II
July 1, 2023 - July 1, 2023
Product Strategy
January 1, 2022 - July 1, 2023
CADMX
October 1, 2024 - November 1, 2024
Master in Digital Marketing & Analysis
January 11, 2030 - January 28, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Manufacturing, Professional Services, Consumer Goods