Freelancer at Freelance

Delivered multi-channel marketing support with a commercial mindset across paid media, influencer marketing, lead generation, agency coordination, copywriting, and data/analytics. Managed integrated campaigns and ensured messaging consistency across web, social, and email channels to drive lead capture and brand awareness. Latest projects: CTM-E (Counter-Terrorism Europe NGO, founded in Q4 2025) I led the development of the NGO’s go-to-market strategy, brand identity, and website design. This included end-to-end content creation for their blog, LinkedIn presence, and monthly newsletter campaigns. The NGO’s vision is to establish the first counter-terrorist disaster medicine institute in Europe. Within one year of launch, we successfully established networks in 19 countries, onboarded 14 affiliate organisations, and partnered with 57 leading experts. The second project was a collaboration with WADEM (World Association for Disaster and Emergency Medicine) I provided creative and strategic direction for the inaugural Disaster Medicine Summer School in San Marino, scheduled for July 2026. The challenge was to secure sponsorships so the event could proceed with zero funding, relying solely on the voluntary work of students and partners. I designed the event’s brand identity and logo, developed a comprehensive multi-channel strategy, crafted the event concept and communications, and ensured brand consistency across all channels: WADEM website, social media, and newsletters. In 4 months, I helped them secure approximately €18k, against a target of €20k. The vent was a resounding success. Information can be found on the WADEM website, social channels, and my LinkedIn page.

Digital Marketing Manager at Farm in a Pet Foods UK

Planned, delivered, and continuously optimized integrated campaigns across social media, email, display, and search. Built brand communications with audience segmentation and diverse outreach channels; hands-on practitioner with end-to-end digital campaign ownership. Produced data-backed performance reporting and ensured ROI through PPC (Google/Facebook), SEO, and CMS management. Coordinated agency partners, aligned deliverables with sales goals, and supported large-scale industry events from inception to execution.

Senior Account Manager at Bloom Communication

Planned and implemented comprehensive B2B and B2C digital marketing strategies for premium FMCG beauty brands. Boosted first-time website traffic by ~30% through aggressive SEO and CMS management; managed end-to-end PPC (Google/Facebook Ads), social media marketing, and email campaigns to maximize awareness and lead generation with data-backed ROI reporting. Created brand assets and collateral with unified messaging; coordinated large trade shows via agency management and alignment with sales objectives.

Concept Beauty Distribution at Concept Beauty Distribution

Supported founders in evaluating and establishing the marketing plan and strategy by setting objectives, planning and organizing promotional presentations. Planned and coordinated marketing activities across online channels, forecasting results, managing budgets, and analyzing performance. Collaborated with sales, IT, customer service, logistics, and finance to ensure consistent execution of brand strategy. Managed an internal marketing assistant function, supported training of employee competencies, and pitched an on-premise training facility concept to leadership. Built and maintained an internal digital asset library, kept marketing documentation and databases accurate, and created reporting resources to help teams locate information quickly.

Digital Marketing Coordinator at Reolution Group

Supervised in-house marketing specialist activities, delegated responsibilities for key campaigns, and fostered collaboration to achieve marketing targets. Supported day-to-day marketing execution and maintained reporting and coordination within the marketing function.

Retail Sales Advisor at JB Global Ltd

Engaged clients and presented product USPs in the FMCG cosmetics sector while meeting strict KPIs and revenue targets.

Sales Executive (Stockholm) at Jeo/JeBo Sweden Retail & Commerce

Handled retail and commerce sales responsibilities focused on achieving commercial objectives.

Account Manager (Internship) at Link PR

Created engaging social media content and monitored client profiles to keep audiences active and growing. Managed editorial workflows and wrote articles for online magazines using WordPress. Conducted media monitoring to track brand mentions, industry trends, and client coverage; designed and launched newsletter campaigns and drafted press releases to boost visibility. Sourced potential new clients and focused on building long-term business relationships.

Marketing Assistant at Stihl Inc.

Coordinated with key stakeholders to gather and define project requirements, ensuring alignment on goals. Coordinated internal teams, third-party vendor partners, and dealers for seamless roll-out of visual merchandising projects. Managed allocated project budgets efficiently and delivered core marketing and business objectives within scope. Developed detailed project plans, monitored timelines and milestones, and managed adjustments to scope, schedule, and costs. Provided management updates, proactively escalated risks, and maintained strong, reliable relationships with external contractors. Partnered with external PR and event planning agencies to organize and execute periodic brand events successfully. Additionally handled inbound calls and filtered inquiries as the point of contact for customer questions and complaints; managed office logistics and administration including inventory and utilities; prepared financial documents for approvals such as purchase requisitions and check re

Assistant Manager at Stihl Inc.

Managed complex calendars, organized meetings, and handled end-to-end travel logistics including visas and on-site event assistance. Acted as main point of contact for senior visitors and stakeholders, filtered calls, managed correspondence, and independently responded on behalf of the manager. Devised and maintained an efficient office system, ensuring data integrity, digital filing, and incoming/outgoing correspondence. Conducted background research to create briefing papers, reports, and presentations; took accurate dictation and prepared meeting minutes. Built and maintained smooth working relationships with internal teams, external clients, and suppliers to ensure seamless day-to-day operations.