Available to hire
I’m Ellis Lee, a fashion-forward designer specialising in the fashion, beauty, and music industries. I blend creative direction with digital marketing and visual coordination to bring brands to life across campaigns, product launches, and social content. I’ve collaborated with global luxury brands and artists and I enjoy mentoring junior teammates to build strong, collaborative teams.
I currently oversee multiple streams of design and marketing as Senior Digital Designer and Tour Marketing Coordinator, delivering brand-new websites, social content, and experiential assets for events such as London Fashion Week and Cannes Film Festival. I love partnering with CGI/AI artists and developers to craft engaging experiences that resonate across APAC and other markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Korean
Fluent
Work Experience
Senior Digital Designer at By Terry Creating
February 2, 2025 - October 7, 2025Creating designs in collaboration with Space NK, London Fashion Week, and Cannes Film Festival. Art Directing, coordinating and shooting product launch campaigns. Partnering with CGI and AI artists to produce experiential assets for global audiences. Enhancing audience engagement in APAC markets with captivating social media content, achieving double the impression rates with campaign videos. Mentoring junior team members while fostering strong collaborative relationships within the team.
Senior Digital Designer at By Terry
February 1, 2025 - October 7, 2025Led the development of global digital campaigns and marketing assets across web, social, video, and experiential platforms. Partnered with marketing teams to ensure brand consistency and audience engagement across all channels. Mentored junior designers to support campaign delivery and strengthen creative output.
Senior Digital Designer at By Terry
February 1, 2025 - October 7, 2025Creating designs in collaboration with Space NK, London Fashion Week, and Cannes Film Festival. Art directing, coordinating, and shooting product launch campaigns. Partnering with CGI and AI artists to produce experiential assets for global audiences. Enhancing audience engagement in APAC markets with captivating social media content, achieving double the impression rates with campaign videos. Mentoring junior team members while fostering strong collaborative relationships.
Senior Digital Designer at BY TERRY
February 1, 2025 - October 7, 2025Created ad designs in collaboration with Space NK, London Fashion Week, and Cannes Film Festival. Art directed, coordinated, and shot product launch campaigns. Partnered with CGI and AI artists to produce experiential assets for global audiences. Mentored junior team members and drove cross-functional collaboration to elevate brand storytelling.
Visual Coordinator at La Coqueta (Freelance)
December 31, 2024 - October 7, 2025Continued as freelance delivering marketing assets across B2C and B2B; responsibilities include branding, lookbooks, photo shoots, digital assets, and printed materials.
Visual Coordinator (Freelance) at La Coqueta
December 31, 2024 - October 7, 2025Continued as freelance delivering visually striking marketing and branded collateral across B2C and B2B channels, including digital assets and lookbooks.
Visual Coordinator at La Coqueta
December 31, 2024 - October 7, 2025Delivered visually striking marketing and branded collateral across B2C and B2B channels, including digital assets (website, email, social media) and printed materials (lookbooks, photo shoot documents). Grew Instagram audience engagement from 18K to 60K, coordinated e-commerce and campaign photography, including filming and directing seasonal videos. Used Figma for UI/UX design and collaborated directly with developers, optimizing user experience for the AMER market.
Visual Coordinator at La Coqueta
December 31, 2024 - October 7, 2025Delivering visually striking marketing and branded collateral across B2C and B2B channels, including digital assets (website, email, and social media) and printed materials such as lookbooks and photo shoot documents. Generating audience engagement, increasing from 18K to 60K on Instagram. Coordinating e-commerce and campaign photos, including filming and directing seasonal videos. Using Figma for UI/UX design and collaborating with developers. Optimising our user experience with the AMER market.
Tour Marketing Coordinator at Powerhouse
December 2, 2022 - PresentTour marketing coordination alongside global artists, production teams, and managers to ensure seamless flow of marketing and performance events. Video direction on show days, typically involving a camera crew of 4 to 8 members.
Tour Marketing Coordinator at Powerhouse
December 2, 2022 - PresentWorking alongside global artists, production teams, and managers to ensure a seamless flow of marketing and performance events. Video direction on show days, typically involving a camera crew of 4 to 8 members.
Tour Marketing Coordinator at Powerhouse
December 1, 2022 - PresentTour marketing coordination alongside globally distributed artists, production teams, and managers to ensure a seamless flow of marketing and performance events. Video direction on show days, typically involving a camera crew of 4 to 8 members.
Senior Digital Designer at By Terry
December 1, 2022 - PresentCreating designs in collaboration with Space NK, London Fashion Week, and Cannes Film Festival. Art directing, coordinating and shooting product launch campaigns. Partnering with CGI and AI artists to produce experiential assets for global audiences. Mentoring junior team members.
Tour Marketing Coordinator at Powerhouse
December 1, 2022 - PresentWorking alongside global artists, production teams, and managers to ensure a seamless flow of marketing and performance events. Video direction on show days, typically involving a camera crew of 4 to 8 members.
Tour Marketing Coordinator at Powerhouse
December 1, 2022 - PresentWorked alongside global artists, production teams, and managers to ensure a seamless flow of marketing and performance events. Directed video on show days with a camera crew of 4–8 members, coordinating content across channels to maximize event impact.
Senior Digital Designer at By Terry
December 1, 2022 - PresentCreating addsigns in collaboration with Space NK, London Fashion Week, Cannes Film Festival. Art Directing, coordinating, and shooting product launch campaigns. Partnering with CGI and AI artists to produce experiential assets for global audiences. Enhancing audience engagement in the APAC markets with captivating social media content, achieving double the impression rate with my campaign videos. Mentoring junior team members while fostering strong collaborative relationships within the team.
Website Designer at Modality Group
November 30, 2022 - October 7, 2025Collaborating with front-end developers to design a brand-new website using Figma, WordPress, and Shopify from concept to completion.
Website Designer at Modality Group
November 30, 2022 - October 7, 2025Collaborating with front-end developers to design a brand-new website using Figma, WordPress, and Shopify from concept to completion.
Website Designer at Modality Group
November 2, 2022 - October 7, 2025Collaboration with front-end developers to design a brand-new website using Figma, WordPress and Shopify from concept to completion.
Website Designer at Modality Group
November 1, 2022 - October 7, 2025Collaboration with frontend developers to design a brand-new website using Figma, WordPress, and Shopify from concept to completion.
Website Designer at Modality Group
November 1, 2022 - October 7, 2025Collaborated with front-end developers to design a brand-new website using Figma, WordPress, and Shopify from concept to completion.
Visual Coordinator at La Coqueta
September 1, 2022 - October 7, 2025Directed e-commerce photography and campaign visuals; produced seasonal video and digital content for marketing use. Managed marketing materials across email, social, print, and website to support product launches and brand growth. Designed and launched a new e-commerce website, enhancing the customer journey and digital sales performance. Produced B2C and B2B assets including lookbooks, photo shoot content, and seasonal marketing materials. Supported brand storytelling and consistent identity across channels.
World Tour Coordinator at Powerhouse
September 1, 2022 - October 7, 2025Coordinated international marketing and promotional activities for global music artists during tours. Collaborated with production and management teams to align schedules with campaign launches and performance events. Supported brand storytelling and audience experience through seamless event coordination.
Freelance Email Designer at The Sole Supplier
July 31, 2022 - October 7, 2025Designed automated emails that are responsive for both web and mobile platforms. Optimised CTR and OR by changing their email designs.
Freelance Email Designer at The Sole Supplier
July 31, 2022 - October 7, 2025Designing automated emails that are responsive for both web and mobile platforms. Optimising CTR and OR by changing their email designs.
Freelance Email Designer at The Sole Supplier
July 2, 2022 - October 7, 2025Designing automated emails for Nike and Adidas that are responsive for both web and mobile platforms. Optimising CTR and OR by changing email designs.
Freelancer Email Designer at The Sole Supplier
July 1, 2022 - October 7, 2025Designed automated emails that are responsive for both web and mobile platforms. Optimising CTR and OR by changing their email designs.
Freelance Email Designer at The Sole Supplier
July 1, 2022 - October 7, 2025Created automated, responsive emails for brands like Nike and Adidas. Optimized CTR and OR by redesigning email templates.
Freelance Designer at Kakao IX
August 31, 2020 - October 7, 2025Delivering content for websites, emails, affiliates, and social media within the marketing team. Generated ideas that improved click-through rates and open rates by 80% using Braze.
Freelance Designer at Kakao IX
August 31, 2020 - October 7, 2025Delivering content for websites, emails, affiliates, and social media within the marketing team. Generating ideas that improved click-through rates and open rates by 80% using the Braze platform.
Freelance Designer at Kakao IX
August 2, 2020 - October 7, 2025Delivering content for websites, emails, affiliates and social media within the marketing team. Generating ideas that improved click-through rates and open rates by 80% using Braze.
Freelance Designer at Kakao IX
August 1, 2020 - October 7, 2025Developed digital content for website, email, affiliates, and social platforms. Managed creative briefs and agency relationships to deliver campaigns on time.
Freelancer Designer at Kakao IX
August 1, 2020 - October 7, 2025Delivering content for websites, emails, affiliates, and social media within the marketing team. Generating ideas that improved click-through rates and open rates by 80% using the Braze platform.
Freelance Designer at Kakao IX
August 1, 2020 - October 7, 2025Delivered content for websites, emails, affiliates, and social media within the marketing team. Generated ideas to improve click-through and open rates by 80% using Braze.
Visual Coordinator at La Coqueta
December 31, 2019 - October 7, 2025Delivering visually striking marketing and brand collateral across B2C and B2B channels, including digital assets (website, email, social media) and printed materials such as lookbooks and photo shoot documents. Generated audience engagement, increasing Instagram followers from 18K to 60K. Coordinated e-commerce and campaign photo shoots, including filming and directing seasonal videos. Used Figma for UI/UX design and collaborated directly with developers. Optimised user experience for the AMER market.
Visual Coordinator at La Coqueta
December 31, 2019 - October 7, 2025Delivering visually striking marketing and branded collateral across B2C and B2B channels, including digital assets (website, email, social media) and printed materials such as lookbooks and photo shoot documents. Generating audience engagement, increasing Instagram from 18K to 60K. Coordinating ecommerce and campaign photoshots, including filming and directing seasonal videos. Using Figma for UI/UX design and collaborating with developers. Optimising user experience for the AMER market.
Education
Graphic Design at Middlesex University
January 1, 2014 - January 1, 2017Visual Communication Diploma at Birmingham City University
January 1, 2013 - January 1, 2014Visual Communication Diploma (Graphic Design) at Birmingham City University
January 1, 2013 - December 31, 2014Bachelor of Arts in Graphic Design at Middlesex University
January 1, 2014 - January 1, 2017Diploma in Visual Communication at Birmingham City University
January 1, 2013 - January 1, 2014Graphic Design at Middlesex University
January 1, 2013 - January 1, 2014Visual Communication Diploma at Birmingham City University
January 11, 2030 - October 7, 2025Bachelor's in Graphic Design at Middlesex University
January 1, 2014 - January 1, 2017BA Graphic Design at Middlesex University
January 1, 2014 - January 1, 2017Diploma in Visual Communication at Birmingham City University
January 1, 2013 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Consumer Goods, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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