Led the global marketing function for a £20m events portfolio; set annual and 3-year strategy for YoY growth; drove customer acquisition, digital channel innovation, content strategies and brand growth across premium international events on brands in Tech & Learning, Marie Claire, Living, Ideal Home, Country Life & Decanter World Wine Awards and Fine Wine Encounters in NYC and Singapore.

Head of Marketing at Future plc (formerly Centaur Media)

June 30, 2019 - October 7, 2025

Led the marketing strategy for multiple high-profile events, print magazines and subscriptions within the portfolio including Period Living, Real Homes and Homebuilding & Renovating; oversaw campaign planning, budgeting, and a team of marketers delivering measurable results in a competitive market via multi-channel campaigns.

Group Fundraising Manager at PDSA

January 1, 2014 - October 7, 2025

Responsible for the recruitment and retention of regular donors; developed and delivered acquisition and retention strategies across diverse fundraising channels (DM, DRTV, Door to Door, Telemarketing, Digital); ensured sustainable income growth and long-term supporter engagement.

Editor at PDSA

January 1, 2014 - October 7, 2025

Editor of the 64-page supporter magazine published quarterly and mailed to 60,000 supporters; supported fundraising initiatives and communications strategy across print and digital.