Available to hire
Hi, I’m Paari Elangovan, a seasoned performance marketing professional specializing in growth marketing, digital strategy, and branding. I’ve driven growth for B2C, B2B, and D2C brands, built and led cross-functional teams, and delivered measurable online sales and brand impact. I recently relocated to the Czech Republic and hold a work permit, and I’m excited to contribute to data-driven, customer-centric marketing initiatives across Europe.
In my work, I focus on scalable, ROI-driven programs across Google Ads, Meta Ads, programmatic, analytics, and marketing automation. I enjoy turning insights into growth, expanding to new markets, and mentoring teams to reach their potential.
Skills
Experience Level
Expert
Expert
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Expert
Expert
Language
English
Fluent
Czech
Intermediate
Work Experience
Head – Growth Marketing (D2C) at Funk Foods
November 1, 2024 - October 7, 2025Led Growth Marketing, Performance Marketing, online sales, ad creation, and budgeting; drove international expansion via online channels and branding. Scaled online sales by 15x in 2 years and improved ROAS from 0.3 to 2.
Product Marketing Manager (B2B) at M2P Fintech
December 1, 2022 - October 7, 2025Crafted branding and lead generation strategies; established product marketing function; managed a team of 9; launched Pay Later+ (BNPL) and Livquik Fastag.
Deputy General Manager – Digital Marketing (B2B) at Vakilsearch
September 1, 2021 - October 7, 2025Led marketing strategy, user acquisition and retention; reduced CAC by 30% and refined the LTV model for better measurement.
Head – Digital Marketing (B2C) at HipBar
March 1, 2021 - October 7, 2025Led growth marketing, performance marketing and brand marketing; launched the product in 26 cities across India; achieved 700,000+ app installs and 120,000+ transacting users.
Associate Account Manager, AdWords at Google
August 1, 2013 - October 7, 2025Managed AdWords campaigns for clients, optimized campaigns and delivered measurable performance improvements.
Head – Growth Marketing (D2C) at Funk Foods
November 1, 2024 - October 7, 2025Led Growth Marketing, Performance Marketing, Online Sales, Ad Creation, Budget Management, and Branding; drove international expansion through online channels. Scaled online sales 15x in two years and improved ROAS from 0.3 to 2.
Product Marketing Manager (B2B) at M2P Fintech
December 1, 2022 - October 7, 2025Crafted branding and lead generation strategies; established the product marketing function and managed a team of 9; launched Pay Later+ (BNPL) and Livquik Fastag.
Deputy General Manager – Digital Marketing (B2B) at Vakilsearch
September 1, 2021 - October 7, 2025In charge of marketing strategy, user acquisition and retention; Reduced CAC by 30% and fine-tuned the LTV model for better measurement.
Head – Digital Marketing (B2C) at HipBar
March 1, 2021 - October 7, 2025In charge of growth marketing, performance marketing and brand marketing; Launched the product in 26 cities across India and achieved 700,000+ app installs and 120,000+ transacting users.
Associate Account Manager, AdWords at Google
August 1, 2013 - October 7, 2025Managed AdWords accounts for clients, optimizing campaigns and driving performance.
Education
Bachelor of Science - Visual Communication at Madras Christian College, India
January 11, 2030 - October 7, 2025Executive Management Program - Marketing Management at Indian Institute of Management, India
January 11, 2030 - October 7, 2025Bachelor of Science - Visual Communication at Madras Christian College, India
January 11, 2030 - October 7, 2025Executive Management Program - Marketing Management at Indian Institute of Management, India
January 11, 2030 - October 7, 2025Qualifications
Industry Experience
Software & Internet, Retail, Consumer Goods, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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