Available to hire
I’m a results-driven marketing leader with a track record of driving growth across tech, hospitality, and financial services. I excel at building data-driven strategies, leading cross-functional teams, and delivering high-impact campaigns across Google Ads, social media, and content channels.
I thrive in dynamic environments, turning market insights into tangible results and fostering lasting client relationships. I combine creative thinking with rigorous analytics to optimize ROI and align marketing efforts with business goals.
Experience Level
Expert
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Language
Turkish
Fluent
English
Fluent
Work Experience
Head of Sales & Marketing at Shelter Group
May 1, 2025 - October 7, 2025Develop and implement the company's overall marketing strategy, including budget planning and performance analysis. Lead the marketing team and manage external contractors (copywriters, designers, photographers). Oversee social media accounts and website content creation, ensuring cohesive messaging, tone, and branding across online touchpoints. Develop and optimize digital campaigns across Google Ads, Facebook, Instagram, and other platforms. Monitor market trends and competitors to inform strategic decisions and content direction. Manage client relationships, ROI, and provide regular reports for management and regional HQ. Coordinate project timelines and oversee the successful implementation of international projects.
Director of Marketing at Collective Hospitality
March 1, 2024 - October 7, 2025Developed and executed the company’s marketing and sales strategies to drive revenue growth and brand visibility; led the marketing team, managed external partners, and ensured alignment with business objectives; oversaw digital channels, content creation, and social media, while monitoring performance metrics and market trends to inform strategic decisions.
Head of Marketing at Kima Surf
October 1, 2022 - October 7, 2025Developed and executed sales and marketing strategies to drive revenue growth, market penetration, and customer acquisition. Led and managed marketing teams, set clear goals, and ensured alignment with company objectives. Analyzed performance metrics and KPIs to optimize strategies and maximize ROI. Monitored digital campaigns across platforms and oversaw content creation, social media, and branding direction. Managed budgets, project timelines, and cross-functional collaboration.
Freelance Marketing Consultant / Account Manager at Yandex (Russia's Google)
May 1, 2022 - October 7, 2025Worked as a freelance marketing consultant/account manager, managing advertising efforts for a navigation app with a large daily user base. Responsibilities included client relationship management, campaign planning, and delivering post-campaign performance reports to optimize advertising ROI.
Business Development & Marketing Manager at EVAM Streaming Analytics
November 1, 2021 - October 7, 2025Led business development and marketing efforts, developing growth strategies, expanding partnerships, and driving revenue. Provided market research, competitive analysis, and marketing communications to support product launches and regional expansion.
Business Analyst at AXA Insurance
September 1, 2019 - October 7, 2025Conducted business analysis to support marketing, product decisions, and process improvements; collaborated with cross-functional teams to define requirements and drive data-driven initiatives.
Head of Sales & Marketing at Shelter Group
March 1, 2024 - October 7, 2025Lead sales and marketing efforts, oversee brand strategy, and coordinate digital campaigns and cross-functional initiatives to grow revenue and market presence.
Director of Marketing at Collective Hospitality
October 1, 2022 - October 7, 2025Develop and execute marketing strategies to drive revenue growth, lead marketing teams, manage external contractors, monitor market trends, and coordinate content across digital channels.
Head of Marketing at Kima Surf
October 1, 2022 - October 7, 2025Develop and execute sales and marketing strategies to drive revenue growth, market penetration, and customer acquisition. Lead and manage sales and marketing teams; oversee digital campaigns; content creation; monitor trends; manage external contractors; coordinate with cross-functional teams.
Business Analyst at AXA Insurance
September 1, 2019 - October 7, 2025Develop and execute measurable marketing strategies; provide expert guidance on branding, digital marketing, and content creation; analyze market trends and campaign performance; collaborate with clients and creative professionals; provide after-sales support; develop and deliver project-related materials; manage timelines; implement international projects.
Business Development & Marketing Manager at EVAM Streaming Analytics
November 1, 2021 - October 7, 2025Marketing and business development leadership; develop and execute marketing strategies; monitor KPIs; coordinate with clients and creative professionals; manage international projects; oversee cross-channel campaigns.
Freelance Marketing Consultant / Account Manager at Self-employed
May 1, 2022 - October 7, 2025Provide marketing consulting, account management, branding guidance, digital marketing, and content creation across multiple platforms; analyze market trends and campaign performance; deliver project materials and reports; support ROI optimization.
Freelance Marketing Consultant at Freelance / Various Clients
December 1, 2021 - May 1, 2022Develop and implement comprehensive marketing strategies across multiple platforms; lead client engagements; deliver marketing materials, content and campaigns; track performance and optimize ROI.
Business Development & Marketing Manager at EVAM Streaming Analytics
September 1, 2019 - November 1, 2021Drive business development and marketing initiatives; provide expert guidance on branding, digital marketing, and content creation; analyze market trends and competitor activity to optimize campaigns; collaborate with cross-functional teams to deliver impact.
Business Analyst at AXA Insurance
October 1, 2018 - September 1, 2019Develop and execute targeted marketing strategies to help clients achieve business goals; provide analytical insights and support for branding, digital marketing and content creation across platforms.
Education
Bachelor of Business Administration and Economics at Istanbul Bilgi University
January 1, 2005 - January 1, 2009MBA at Istanbul Bilgi University
January 1, 2012 - January 1, 2014Erasmus International Business Administration at European University Via Drina
January 1, 2008 - January 1, 2009Master of Business Administration (MBA) at Istanbul Bilgi University
January 1, 2012 - January 1, 2014Master of Business Administration (MBA) at European University Via Drina
January 1, 2008 - January 1, 2009Bachelor of Business Administration and Economics at Istanbul Bilgi University
January 1, 2005 - January 1, 2009Bachelor of Business Administration and Economics at Istanbul Bilgi University
January 1, 2005 - January 1, 2009Master of Business Administration (MBA) at European University via Drina, Erasmus in International Business Administration
January 1, 2012 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Travel & Hospitality, Education, Other
Experience Level
Expert
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Expert
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