Available to hire
I’m a senior marketing leader with 12+ years of experience driving growth across digital, social, SEO, and content programs. I’ve led go-to-market motion for blockchain and gaming brands, built acquisition funnels, and translated complex on-chain data into trader-friendly storytelling. I collaborate closely with product and engineering to align branding with liquidity growth and TVL targets, while balancing paid and organic channels to maximize impact.
Throughout my career I’ve grown communities, increased impressions and engagement, and forged partnerships with major players in the crypto, gaming, and tech ecosystems. I excel at building and leading cross-functional teams, shaping messaging, and delivering data-driven results that scale revenue.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Director of Marketing at GameOn Entertainment Technologies
December 31, 2024 - October 7, 2025Leading GameOn's marketing efforts as Director of Marketing, responsible for driving awareness, building communities, and increasing revenue for a next-gen fantasy sports gaming company. Architected the go-to-market motion; defined positioning; built acquisition funnels; translated on-chain data into trader-friendly storytelling. Oversaw content strategy, social/community management, email marketing, growth hacking, public relations, influencer marketing, event marketing, and partnerships; collaborated with product and engineering to shape brand narratives.
Marketing Manager at Forj & PolkaPet World (Animoca Brands subsidiaries)
December 31, 2023 - October 7, 2025Led marketing for Forj and PolkaPet World, including the Meta Prints Genesis NFT collection; built awareness, community, and revenue growth; grew Twitter following from 0 to ~40k; managed a team of five and oversaw campaigns, content, social, partner marketing, and lifecycle programs.
Senior Account Manager at Industrial Clicks
October 1, 2021 - October 7, 2025Senior Account Manager at an integrated marketing agency, steering strategy and campaigns for a diverse client base, conducting market research, competitive analysis, and campaign optimization across SEM and social channels; led a cross-functional team to deliver growth.
Senior Performance Marketing Manager at Basis (Marketing Agency)
December 31, 2017 - October 7, 2025Started as a Performance Marketing Manager and advanced to Senior Performance Marketing Manager; led multi-client campaigns, building acquisition funnels, optimizing budgets, and driving measurable growth for a portfolio including auto brands and consumer goods; contributed to cross-channel performance across client accounts.
Marketing Associate at Shaker Auto Group
April 1, 2019 - October 7, 2025Marketing Associate supporting automotive retail brands with awareness building, social media, email marketing and promotions; collaborated with management and external agencies to optimize campaigns.
Director of Marketing at Rubicon Finance
January 1, 2025 - PresentArchitected the full go-to-market motion; defined positioning; built acquisition funnels; translated on-chain data into clear, trader-friendly storytelling; led content strategy, social/community management, lifecycle email, SEO, and CRM; collaborated with Meta, Google Ads, Google Analytics, and other platforms; oversaw content creation, social media, paid media, and partnerships to drive growth.
Director of Marketing at GameOn Entertainment Technologies
December 31, 2024 - October 7, 2025Led all marketing for a next-gen gaming studio across content creation, social media management, email marketing, growth hacking, PR, influencer marketing, event marketing, and partnerships; expanded GameOn’s presence by aligning with major Web3 influencers and partners; drove YoY revenue growth (328%); contributed to a record $3.6M revenue in H1 2024; launched the Monkeying Around Sandbox experience; managed a team of five and coordinated three brand lines.
Marketing Manager at Forj, PolkaPets, Meta Prints (Animoca Brands)
December 1, 2023 - October 7, 2025Directed marketing across three brands; grew awareness, launched the Meta Prints Genesis NFT collection netting nearly $6M; grew Twitter to ~40k followers; led content creation, social media, email, partner marketing, influencer marketing, paid media, PR, SEO, events, and community activities; built and managed partnerships with Animoca Brands, Polygon, Phala, KuCoin, and others; expanded to drive revenue across all three brands; led a team of six.
Senior Performance Marketing Manager at Basis
June 30, 2016 - October 7, 2025Initial role focusing on digital marketing campaigns for affiliate offers across beauty, health, and financial services; conducted market research, analyzed competitive advertising, and developed landing pages and funnels to optimize conversions; managed media buying across Facebook, Taboola, Outbrain, and Yahoo Gemini; refined campaigns through testing and budgeting.
Senior Performance Marketing Manager at Basis
January 1, 2018 - October 7, 2025Promoted to Senior; led strategy development across networks, managed a small team, and drove multi-brand campaigns; generated over $10M in digital sales and earned top performance awards for three consecutive months (May–July 2017).
Marketing Associate at Shaker Auto Group
April 1, 2019 - October 7, 2025Joined a dynamic family-owned dealership; orchestrated marketing across dealerships and agencies; designed and executed marketing plans; aligned with brand positioning; managed monthly budgets and reported on over $200k in marketing spend; supported content creation, campaigns, and promotions.
Senior Account Manager at Industrial Clicks
October 2, 2021 - October 7, 2025Led client marketing programs across paid media networks; conducted market research; analyzed performance; collaborated with management across networks including Facebook, Taboola, Outbrain, and Yahoo Gemini; optimized campaigns and budgets to drive client results.
Director of Marketing at Rubicon Finance
January 1, 2025 - PresentHead the protocol’s growth engine, architecting the full go-to-market motion; define positioning, build acquisition funnels, and translate on-chain data into trader-friendly storytelling. Oversee content strategy, social/community management, business-development outreach, lifecycle emails, and paid acquisition. Collaborate with product and engineering to shape branding and narratives, ensuring campaigns align with liquidity growth and TVL targets. Led social growth and partnerships to expand ecosystem reach.
Director of Marketing at GameOn Entertainment Technologies
December 31, 2024 - October 7, 2025Lead marketing for a next-gen fantasy sports gaming company; oversee strategy, project management, and execution across content creation, social media, email marketing, growth hacking, public relations, influencer marketing, event marketing, and community activities. Built and managed a team, forged partnerships, launched metanarratives, and drove brand awareness and revenue.
Marketing Manager at Forj, PolkaPets, Meta Prints (Animoca Brands)
December 31, 2023 - October 7, 2025Hired as Marketing Manager for Forj and PolkaPets World; led efforts to drive awareness, community growth, and revenue across multiple cutting-edge projects. Played a key role in launching Meta Prints, growing Twitter from 0 to ~40k, and expanding responsibilities to manage three brands with a team of six. Oversaw content creation, social media management, email marketing, partner/influencer marketing, paid media, press, SEO, event marketing, and community activities. Key activations included PETS token launch for PolkaPet World and the Genesis NFT Meta Prints collection, netting substantial revenue and ecosystem partnerships.
Senior Account Manager at Industrial Clicks (Remote)
October 31, 2021 - October 7, 2025Senior Account Manager at a lead-generation agency; spearheaded marketing strategies for a diverse set of regional and national clients in residential and commercial services. Focused on SEM and paid social across Google and Meta, with hands-on experience in Google Ads, Google Analytics, and Hootsuite. Also worked on community growth, marketing automation, event marketing, and public relations.
Marketing Associate at Shaker Auto Group
April 30, 2019 - October 7, 2025Marketing Associate, supporting dealership marketing across Shaker Auto Group; crafted campaigns, built brand awareness, and supported events and digital initiatives.
Marketing Manager at Basis
January 31, 2018 - October 7, 2025Marketing Manager at Basis; developed digital marketing campaigns for an affiliate network, focusing on SEM and paid social to drive traffic and sales.
Senior Performance Marketing Manager at Basis
September 30, 2021 - October 7, 2025Senior Performance Marketing Manager; started as a Performance Marketer focusing on creating and managing digital marketing campaigns for an affiliate network, expanding reach and efficiency across channels.
Education
Bachelor of Business Administration (B.B.A.) in Marketing at Western Connecticut State University
January 11, 2030 - October 7, 2025Bachelor of Business Administration (BBA) in Marketing at Western Connecticut State University
January 11, 2030 - October 7, 2025 at Western Connecticut State University
January 11, 2030 - October 7, 2025Qualifications
New England Regional Sales Award 2018 (Shaker Hyundai / Mazda USA Boston Pilot)
January 11, 2030 - October 7, 2025Industry Experience
Media & Entertainment, Gaming, Software & Internet, Professional Services, Other, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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