Brand + Partnerships Strategist

Carmelli Hess

Brand + Partnerships Strategist

Available to hire

Brand + Partnerships Strategist

Language

English
Fluent

Work Experience

Strategy Intern at Barkley (Motel 6, Teach For America, and Delta Faucet)
August 2, 2022 - October 7, 2025
Analyzed Motel 6's user experiences and franchisee promotions to improve its rewards program and increase franchisee leads; presented a quarterly brief for Delta Faucet to inform the client of home and lifestyle trends; recruited more Gen-Z to the Teach For America campaign.
Social Media Manager / Office Assistant at University of Oregon – Catering & Conferences
June 30, 2022 - October 7, 2025
Developed social media strategies and content calendars; contributed to growth of EB followers (27,000+); wrote copy and captured/edited reels and photos.
Marketing Assistant at Eugene Ballet
June 1, 2022 - October 7, 2025
Supported marketing campaigns and brand awareness efforts; collaborated with campus organizations on promotional initiatives.
Brand Strategist at Allen Hall Advertising
June 1, 2024 - October 7, 2025
Led brand strategy for campaigns and supported the Oregon Innovation Challenge; developed campaign plans and assets.
Freelance Brand Strategist at Sarmien to Loriega Law Office (SL Law)
January 31, 2025 - October 7, 2025
Delivered branding and marketing assets to modernize the firm’s brand and communications; coordinated with clients and vendors.
Social Media Manager/Office Assistant at University of Oregon's Catering & Conferences
June 1, 2022 - October 7, 2025
Analyzed student life and event promotions, developed and executed social media strategy and content calendars, produced and edited reels and photos, managed CRM and internal/external communications, and delivered regular performance insights.
Marketing Assistant at Eugene Ballet (EB)
June 1, 2022 - October 7, 2025
Developed marketing campaigns, wrote copy for campaigns and social posts, coordinated outreach, and supported event promotions to grow audience engagement.
Brand Strategy Intern at Dentsu Creative | Oregon Innovation Challenge (OIC)
June 1, 2024 - October 7, 2025
Developed thought starters for the creative team, built and presented competitive audits of digital and out-of-home placements, and produced weekly insight reports for client teams and leadership.
Brand Strategist at Allen Hall Advertising | Oregon Innovation Challenge (OIC)
June 1, 2024 - October 7, 2025
Recruited 200+ students for campaign initiatives, planned merch and event activations with vendors, authored and presented strategy decks, and supported overall brand positioning for OIC.
Freelance Brand Strategist at SL Law Office (Sarmiento Loriega)
January 1, 2025 - October 7, 2025
Established and refined brand identity; led client outreach, developed marketing strategies, and supported the firm’s positioning in competitive legal markets.
Strategy Intern at Barkley
June 1, 2022 - August 1, 2022
Analyzed Motel 6 user experiences and franchisee promotions to improve rewards program and increase franchisee leads; presented quarterly brief for Delta Faucet to inform client on home and lifestyle trends; recruited more Gen-Z to Teach For America campaign.
Social Media Manager/Office Assistant at University of Oregon - Catering & Conferences
October 1, 2021 - June 1, 2022
Developed social media strategies and content calendars; managed reels and photos; supported event promotion and campus outreach.
Marketing Assistant at Eugene Ballet (EB)
June 1, 2021 - June 1, 2022
Fostered local brand awareness by producing youthful content, engaging with followers, and initiating collaborations with campus organizations.
Brand Strategist at Allen Hall Advertising
September 1, 2022 - June 1, 2024
Developed brand campaigns and creative decks for Oregon Innovation Challenge; coordinated PR and sponsor activities; pitched decks for Nike; maintained weekly PR updates and client-facing materials.
NCAA Division I Athlete Tutor at University of Oregon
September 1, 2023 - June 1, 2024
Tutored student-athletes across multiple disciplines, supporting academic success for Division I athletes.
Brand Strategist at Sarmiento Loriega Law Office
June 1, 2024 - January 1, 2025
Re-established brand identity and led strategic branding initiatives; supported client outreach and communications.

Education

Master of Arts in Advertising and Brand Responsibility at University of Oregon
January 11, 2030 - June 1, 2023
Bachelor of Arts in Advertising with Legal Studies Minor at University of Oregon
January 11, 2030 - June 1, 2021
Master of Arts in Advertising and Brand Responsibility at University of Oregon
January 11, 2030 - June 1, 2023
Bachelor of Arts in Advertising with Legal Studies Minor at University of Oregon
January 11, 2030 - October 7, 2025
Master of Arts in Advertising and Brand Responsibility at University of Oregon
January 11, 2030 - June 1, 2023
Bachelor of Arts in Advertising (Minor: Legal Studies) at University of Oregon
January 11, 2030 - February 9, 2026

Qualifications

Most Promising Multicultural Student
January 1, 2023 - October 7, 2025
Scholarship Recipient (4 A's, Google, Walt Disney Company)
January 11, 2030 - October 7, 2025
Scholarship Recipient (4 A’s, Google, and Walt Disney Company)
January 11, 2030 - February 9, 2026
Most Promising Multicultural Student, 2023
January 1, 2023 - December 31, 2023
American Advertising Federation MAP Ambassadors (2023)
January 1, 2023 - December 31, 2023
LA Grant Foundation Most Promising Multicultural Student, 2023
January 1, 2023 - December 31, 2023

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Non-Profit Organization, Travel & Hospitality, Software & Internet