Available to hire
Hi, I’m Junel Cheadd, a Singapore-based digital marketer with a passion for crafting data-driven campaigns that connect brands with the right audiences. I blend creative storytelling with analytics, turning insights into measurable growth across Asia-Pacific markets. My background spans luxury whisky e-commerce, consumer brands, and B2B tech, and I’m fluent in English, Mandarin, and Japanese.
I enjoy leading cross-functional teams, optimizing multi-brand budgets, and staying ahead of digital trends. When I’m not shaping strategy, I mentor teams on emerging platforms and help build scalable content and CRM programs that drive engagement and lifetime value.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Advanced
Japanese
Advanced
Work Experience
Digital Marketing Manager at BACARDI Japan Limited
November 1, 2024 - PresentStrategized and optimized digital and e-commerce campaigns; managed social media platforms; led cross-functional CRM and marketing initiatives; managed multi-brand digital budgets; introduced brand loyalty and engagement program; site analytics and optimization; stayed ahead of market trends.
Social Community Manager at MRM (McCann Erickson) for Microsoft Japan
November 1, 2024 - October 7, 2025Dispatched to work with Microsoft Japan’s marketing team for social media initiatives; managed paid and organic social channels; campaign optimization; content localization; cross-functional collaboration with Field Marketing; vendor management.
Planning and Marketing Specialist at Financial Times
May 1, 2024 - October 7, 2025Performance marketing and content marketing for B2B, B2C, consumer and fintech, luxury, banking sectors; content planning and sponsorships; budget management; cross-channel marketing; CRM alignment with sales.
Regional Medical Information at Mundipharma Pte Ltd
July 1, 2012 - October 7, 2025Regional medical content planning and scientific medical writing; regional marketing collateral; copy rights management; regional medical affairs events coordination; information management and portal development.
Digital Marketing Executive at Robert Walters Japan K.K
June 1, 2015 - October 7, 2025Implemented regional digital marketing across Japan and Korea; managed ad campaigns, digital assets, and print collateral; SEO optimization; website CMS management; social media and job boards; creative direction.
Creative Recruitment at Aquent LLC
December 1, 2013 - October 7, 2025Talent sourcing; portfolio reviews; interviews; career counseling; portfolio coaching; client hearings; post-placement support; social media content management; design direction.
Social Media & Content Manager for Asian Markets at Independent / Freelance
January 1, 2021 - October 7, 2025Social media content creation and management for Asian markets (Singapore, Taiwan, Thailand, Hong Kong) with some Japanese market work; SEO keyword strategy; cross-region coordination; content localization; vendor coordination.
Digital Marketing Manager at BACARDI Japan Limited
November 1, 2024 - PresentStrategize and optimize digital and e-commerce campaigns; manage social media platforms and analytics; lead cross-functional projects to improve digital commerce, CRM, and marketing efficiency; manage multi-brand digital budgets; introduce brand loyalty and engagement programs; corporate and brand site management; influencer management; stay ahead of local and regional digital and social media trends.
Social Community Manager at MRM (McCann Erickson) for Microsoft Japan
November 1, 2024 - October 7, 2025Dispatched to drive Microsoft Japan's social media initiatives; manage paid and organic social channels; project management and collaboration with field marketing; content localization; campaign optimization; vendor management.
Performance Marketing & Content Marketing Specialist at Financial Times
May 1, 2024 - October 7, 2025Performance marketing and content marketing for B2B, B2C, Consumer, and FinTech sectors; content strategy and sponsorships; media planning; paid & organic social; budget management; cross-regional collaboration; KPI-driven results.
Digital Marketing Executive at Robert Walters Japan K.K
June 1, 2015 - October 7, 2025Implemented regional digital marketing activities across Japan and Korea; managed partner tie-ups with airlines through in-house events, digital ads, and print collateral; achieved over 20% increase in sign-ups and referrals.
Regional Medical Information at Mundipharma Pte Ltd
July 1, 2012 - October 7, 2025Regional medical content planning; scientific medical writing and evidence research; regional marketing & sales collateral; content compliance and copyright management; bi-annual APAC medical meetings coordination; medical information database management; SOPs for portal design and indexing.
Creative Recruiter at Aquent LLC, Tokyo Agent
December 1, 2013 - October 7, 2025Talent sourcing, portfolio reviews, career counseling; client hearings & management; post-placement support; social media content management; creative events & design; networking & partnerships.
Digital Marketing Manager at BACARDI Japan Limited
November 1, 2024 - PresentLed the regional digital marketing strategy for Japan, overseeing e-commerce campaigns, social media, and brand site optimization. Implemented limited-budget, full-funnel campaigns, and loyalty initiatives to boost conversion and awareness; delivered notable growth in luxury whisky online sales and expanded reach across connected TV and streaming platforms.
Social Community Manager at MRM (McCann Erickson)
November 1, 2024 - October 7, 2025Dispatched and collaborated with the marketing team in Japan to drive community engagement for Microsoft Japan’s B2B social initiatives; managed paid and organic social, content localization, and influencer collaborations using AI-driven tools.
Performance Marketing & Content Marketing Specialist at Financial Times
May 1, 2024 - October 7, 2025Delivered performance marketing and content marketing programs for B2B/B2C clients in FinTech and luxury, including media planning, channel strategy, and cross-channel optimization; tracked KPIs such as page views, email open rates, and engagement metrics to improve campaign ROI.
Social Media Manager, Asian Markets at BAKE INC.
January 1, 2021 - October 7, 2025Led social media and content strategy for Asian markets; content planning, localization, and collaboration with retail partners; built campaigns across Meta, LinkedIn, YouTube and Instagram; increased Instagram reach and engagement through data-driven tactics; managed multi-brand budgets and introduced CRM-based loyalty initiatives.
Regional Medical Information Lead (Asia) at Mundipharma Pte Ltd
July 1, 2012 - October 7, 2025Regional medical information planning and content governance for Asia; medical writing, evidence research, and compliance; coordinated bi-annual APA-C medical meetings and managed regional medical information data assets and portal development; oversaw regional medical affairs events.
Creative Recruiter at Aquent LLC (Japan)
December 1, 2013 - October 7, 2025Full-time creative recruitment across Japan and Korea; talent sourcing, portfolio review, client hearings, and post-placement support; led social media engagement and content coordination with in-house recruitment team.
Education
Bachelor of Science (Pharmacology & Biomedical Science) with Dual Majors at Singapore Polytechnic
January 11, 2030 - January 1, 2005Diploma in Biomedical Science with concentration in Cardiac Technology at Singapore Polytechnic
January 11, 2030 - January 1, 2005Certificate in Digital Marketing at New York University School of Professional Studies
January 11, 2030 - June 1, 2015Copywriting Short Course at University of the Arts London
January 11, 2030 - May 1, 2023Certificate in Digital Marketing at University of Queensland, Australia
January 11, 2030 - January 1, 2008Diploma in Biomedical Science with a concentration in Cardiac Technology at Singapore Polytechnic
January 11, 2030 - January 1, 2005Bachelor of Science (Pharmacology & Biomedical Science) – Dual Majors at University of Queensland, Australia
January 11, 2030 - January 1, 2008Certificate of Course Completion in Digital Marketing at New York University School of Professional Studies
June 1, 2015 - June 1, 2015Copywriting Short Course at University of the Arts London
May 1, 2023 - May 1, 2023Copywriting Short Course at University of the Arts London
May 1, 2023 - October 7, 2025Certificate in Digital Marketing at New York University School of Professional Studies
June 1, 2015 - October 7, 2025Bachelor of Science (Pharmacology & Biomedical Science) Dual Majors at University of Queensland, Australia
January 11, 2030 - January 1, 2008Diploma in Biomedical Science with concentration in Cardiac Technology at Singapore Polytechnic
January 11, 2030 - January 1, 2005Qualifications
Certificate in Digital Marketing
January 11, 2030 - June 1, 2015Copywriting Short Course
January 11, 2030 - May 1, 2023Diploma in Biomedical Science (Cardiac Technology)
January 11, 2030 - January 1, 2005Bachelor of Science (Pharmacology & Biomedical Science) with Dual Majors
January 11, 2030 - January 1, 2005Copywriting (Digital Marketing) – Certificate
January 11, 2030 - May 1, 2023Certificate of Course Completion in Digital Marketing
June 1, 2015 - June 1, 2015Copywriting Short Course
May 1, 2023 - May 1, 2023Diploma in Biomedical Science (Cardiac Technology)
January 11, 2030 - January 1, 2005Certificate in Digital Marketing
June 1, 2015 - October 7, 2025Copywriting Short Course
May 1, 2023 - October 7, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Financial Services, Education, Retail, Consumer Goods, Healthcare
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
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Expert
Expert
Expert
Expert
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Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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