Available to hire
I am a results-driven marketing specialist with 14 years’ experience leading high-impact digital and performance marketing initiatives, driving customer acquisition and business growth. I build and execute go-to-market strategies, manage cross-functional teams and external agencies, and collaborate with partners to deliver exceptional results.
I have led multi-channel campaigns across financial services and fintech, including weight loss injections and credit card launches, optimizing the customer journey through test-and-learn strategies, and delivering measurable revenue growth and bookings.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Digital Marketing Manager at Phoenix Medical
May 1, 2025 - October 7, 2025Directed the first paid digital strategy for Rowland's Pharmacy across social, search and display; actively managed agency execution to ensure quality and performance. Led full-funnel campaigns for weight loss injections, applied test-and-learn strategies to optimise targeting and creative; drove 300 additional weekly bookings and £50k in weekly revenue.
Marketing Manager at Virgin Money
June 1, 2021 - October 7, 2025Managed multi-channel digital marketing campaigns, performance analytics, and agency partnerships to deliver growth and improve CPA. Led cross-functional campaigns that contributed to revenue growth and brand impact.
Assistant Campaign Manager at MoneySuperMarket
June 1, 2017 - October 7, 2025Supported multi-channel campaigns, coordinating assets and stakeholders; contributed to ROI-driven initiatives and performance improvements across paid and organic channels.
Website Manager at MoneySuperMarket
March 1, 2015 - October 7, 2025Led website management and optimization, collaborating with marketing to improve user experience and conversion rates.
Search Executive at MBNA / Bank of America
August 1, 2014 - October 7, 2025Managed paid search campaigns; analyzed data and optimized bids and ad copy to improve conversions and CPA.
Insurance Retention Specialist at MBNA / Bank of America
September 1, 2010 - October 7, 2025Focused on retention campaigns; partnered to deliver growth and support multi-channel campaigns for credit card products, including Virgin Atlantic co-brand initiatives.
Senior Digital Marketing Manager at Phoenix Medical
May 1, 2025 - October 7, 2025Led the first paid digital strategy for Rowlands Pharmacy (part of Phoenix Medical) across social, search and display; actively managed agency execution to ensure quality and performance. Led full-funnel campaigns for weight loss injections, applying test-and-learn strategies to optimize targeting and creative, driving 300 additional weekly bookings and £50k in weekly revenue. Created bespoke digital performance dashboard and weekly reporting, enabling visibility of paid KPIs and delivering actionable insights to influence strategic decisions.
Marketing Manager at Jaja Finance Ltd
May 1, 2024 - October 7, 2025Led multi-channel go-to-market strategies for the Asda Money Credit Card launch; delivered 80k sales in the first 6 months (125% to target; £20 CPA). Devised, planned and promoted 8 new customer offers. Managed cross-functional teams and budgets to drive growth and profitability.
Marketing Manager at Virgin Money
June 1, 2021 - October 7, 2025Led multi-channel marketing initiatives and agency partnerships, supporting product launches and customer growth across social, search and display. Built collaborative relationships with partners and stakeholders to optimize performance and scale campaigns.
Assistant Campaign Manager at MoneySuperMarket
June 1, 2017 - October 7, 2025Supported cross-channel acquisition campaigns, planning and executing performance marketing initiatives and optimizing ROI in collaboration with partners.
Co-op Food Website Manager at Co-op Food
March 1, 2015 - October 7, 2025Managed the Co-op Food website and digital presence, leading e-commerce and user experience enhancements to improve engagement and conversions.
Search Executive at MoneySuperMarket
August 1, 2014 - October 7, 2025Managed search campaigns with data-driven optimization to achieve performance targets and improve efficiency.
Insurance Retention Specialist at MBNA / Bank of America
September 1, 2010 - October 7, 2025Retention specialist focusing on credit card accounts; supported retention campaigns and customer communications.
Complaints Case Manager at MBNA / Bank of America
March 1, 2011 - October 7, 2025Managed customer complaints; collaborated with stakeholders to resolve issues and improve customer experience.
Marketing Manager at Jaja Finance Ltd
May 1, 2024 - October 7, 2025Led multi-channel, go-to-market campaigns across paid media, email and social; delivered 80k sales in first 6 months and achieved 105% of £30 CPA target; built 8 new customer-offer programs; managed cross-functional teams and external agencies.
Senior Digital Marketing Manager at Phoenix Medical (Rowlands Pharmacy, part of Phoenix Medical)
May 1, 2025 - October 7, 2025Directed the first paid digital strategy for Rowlands Pharmacy across social, search and display; actively managed agency execution to ensure quality and performance. Led full-funnel campaigns for weight loss injections, using test-and-learn strategies to optimise targeting and creative, driving 300 additional weekly bookings and £50k in weekly revenue.
Campaign Manager at Virgin Money
August 1, 2017 - October 7, 2025Managed multi-channel campaigns, presented to stakeholders, and coordinated with partners and agencies. Responsible for campaign analysis, budget management, and timely delivery.
Acquisition Campaigns Specialist at MoneySuperMarket
August 1, 2012 - October 7, 2025Led acquisition-focused campaigns; developed messaging; collaborated with marketing and product teams to optimise performance and ROI.
Search Executive at MoneySuperMarket
August 1, 2014 - October 7, 2025Supported paid search strategy and execution; created and optimised search campaigns to improve performance and drive conversions.
Education
BA (Hons) Media and Cultural Studies (2:1) at Liverpool John Moores University
January 1, 2004 - January 1, 2007Professional Certificate in Marketing at Chartered Institute of Marketing
January 1, 2009 - January 1, 2011Professional Certificate in Marketing at Chartered Institute of Marketing
January 1, 2009 - January 1, 2011BA (Hons) Media and Cultural Studies (2:1) at Liverpool John Moores University
January 11, 2030 - October 7, 2025Certificate in Digital Marketing (Distinction) at Online / Digital Marketing Certification
January 1, 2018 - January 1, 2019BA (Hons) Media and Cultural Studies at Liverpool John Moores University
January 1, 2004 - January 1, 2007Professional Certificate in Marketing at Chartered Institute of Marketing
January 1, 2009 - January 1, 2011Qualifications
Professional Certificate in Marketing
January 1, 2009 - January 1, 2011Prince2 Agile Practitioner
January 1, 2018 - January 1, 2019Professional Certificate in Marketing
January 1, 2009 - January 1, 2011BA (Hons) Media and Cultural Studies (2:1)
January 11, 2030 - October 7, 2025Prince2 Agile Practitioner
January 1, 2018 - January 1, 2019Certificate in Digital Marketing (Distinction)
January 1, 2018 - January 1, 2019BA (Hons) in Media and Cultural Studies
January 1, 2004 - January 1, 2007Professional Certificate in Marketing
January 1, 2009 - January 1, 2011Industry Experience
Media & Entertainment, Financial Services, Healthcare, Professional Services, Retail, Education, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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