Frank Watson

Experience Level

Expert

Work Experience

CEO at Kangamurra Media
February 1, 2008 - Present
CEO providing consulting on SEO, SEM, content creation, reputation management, and community site development for clients including MTV, AutoTrader, Party Poker, Latina Magazine, and Novartis.
Affiliate Marketing and SEO at Dansons
July 1, 2021 - Present
Built out affiliate program and took over SEO duties; remote; developing sites DIY-Grilling.com and Elite-Grilling.com (to be launched soon).
Senior SEO Strategist at Master Electronics
March 1, 2021 - October 7, 2025
Optimized site with over 9 million products; created content about products and the electronics industry for internal linking and traffic development.
SEO, Paid Search and Affiliate Marketing Manager at Namecheap
November 1, 2018 - October 7, 2025
Managed online paid search, social and display marketing for various accounts. Content creation for SEO purposes. Ran the affiliate program bringing in over $500,000 a month.
Director of all Search Engine Marketing, Web Analytics and ROI Technology at FXCM
January 31, 2008 - October 6, 2025
Developed paid search across engines that converted profitably, growing spend to over $2 million per month in multiple languages, and measured ROI for overall marketing spend of $5 - 6 million a month. Defined and implemented advanced analytics for seven languages and over 20 different websites. Implemented and designed in-house training for a team of analysts, designers and marketers; led projects including financial reporting, development of CMS, affiliate marketing program and training Introducing Brokers in online marketing methodology.

Education

Master’s Degree at University of Arizona, Tucson
January 11, 2030 - October 7, 2025
BA Degree at University of Queensland, Brisbane
January 11, 2030 - October 7, 2025

Qualifications

Google Adwords Certified
January 11, 2030 - October 7, 2025
Google GA4 Certified
January 11, 2030 - October 7, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other