Claire Casiello

Guided authors in organizing and formatting multiple books into Amazon-ready digital files with proper covers and KDP compliance; provided step-by-step support for copyright registration, Amazon listings, and product descriptions to enable independent publishing. Designed and managed a Shopify store, integrating photography, content, and merchandise listings for books and branded products. Delivered tutoring for digital publishing and e-commerce, including turning books into audiobooks and running beginner-friendly online advertising campaigns. Helped expand revenue streams by applying creative content to merchandise and promotional materials to support ongoing marketing and brand visibility.

Optimized Google Ads copy to achieve high CTR and low CPC, maintaining a campaign optimization score above 90%. Managed the account for the American Physical Therapy Association to expand audience by 20,000+ people. Used Ahrefs and Google Analytics to identify keyword opportunities, monitor site performance, and optimize on-page SEO, driving organic traffic. Collaborated with marketing and design teams to ensure content aligned with campaign goals and brand guidelines. Wrote blog posts, landing pages, and product descriptions; explained women's health topics clearly. Led an advertising campaign for a new combo pack across web, email, and social; researched health trends to guide content. Responded to customer inquiries with clear, empathetic communication. Designed and wrote ad copy for paid social across Google and Meta. Conducted competitive analysis to inform creative direction and pricing. Used user research tools to improve site copy and layout.

Create and schedule social media content to promote upcoming events, ensuring posts are published on time and aligned with overall marketing strategy. Mentor two high school students on marketing and social media best practices, providing guidance on content creation, engagement strategies, and brand voice. Attend monthly planning meetings to brainstorm and develop creative content ideas. Track and analyze social media KPIs to measure campaign performance, optimize strategies, and increase audience engagement across multiple platforms. Capture footage and audio during rehearsals and classes to create dynamic visual and audio content for social media campaigns.