Pei Zhen Wen
I am a growth-focused Digital Marketing Specialist with 3+ years of experience in CRM and lifecycle marketing across global tech products.
About
I am a growth-focused Digital Marketing Specialist with 3+ years of experience in CRM and lifecycle marketing across global tech products. I excel in user segmentation, event-based automation, and content strategy, delivering measurable growth for SaaS and telecom brands. I currently lead CRM and growth strategy at a global eSIM provider, collaborating closely with Product and Data teams to optimize engagement and retention. I have hands-on experience building automated push notification and email flows from scratch, and I enjoy designing experiments and campaigns that move the needle.
- 5 years' experience
- Joined October 2025
Skills· 15
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Telecommunications
- Consumer Goods
- Professional Services
- Retail
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Work experience· 8 roles
Conducted SEO audits and on-page optimization, delivering a 12% boost in search rankings and improving overall search visibility and engagement. Managed paid search campaigns, refining keywords and ad copy to increase click-through rate and improve lead quality.
Built automated lifecycle flows for email and push notifications with segmentation and event-based triggers, increasing conversion rate by 6.2 percentage points (from 8.2% to 14.4%). Developed targeted upsell campaigns with tailored messaging and incentives, driving an 11% uplift in average order value. Collaborated with Data team to run experimentation and A/B testing to optimize campaign flows, content, and delivery timing. Created and managed a monthly campaign calendar aligning onboarding, retention, and reactivation campaigns to ensure consistent engagement across segments. Grew organic traffic by 15% through targeted metadata, keyword updates, and improved internal linking.
Conducted SEO audits and on-page optimization, delivering a 12% boost in search rankings and improving overall search visibility and engagement. Managed paid search campaigns, refining keywords and ad copy to increase click-through rate and improve lead quality.
Education
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