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I am a growth-focused Digital Marketing Specialist with 3+ years of experience in CRM and lifecycle marketing across global tech products. I excel in user segmentation, event-based automation, and content strategy, delivering measurable growth for SaaS and telecom brands. I currently lead CRM and growth strategy at a global eSIM provider, collaborating closely with Product and Data teams to optimize engagement and retention. I have hands-on experience building automated push notification and email flows from scratch, and I enjoy designing experiments and campaigns that move the needle.…I am a growth-focused Digital Marketing Specialist with 3+ years of experience in CRM and lifecycle marketing across global tech products. I excel in user segmentation, event-based automation, and content strategy, delivering measurable growth for SaaS and telecom brands. I currently lead CRM and growth strategy at a global eSIM provider, collaborating closely with Product and Data teams to optimize engagement and retention. I have hands-on experience building automated push notification and email flows from scratch, and I enjoy designing experiments and campaigns that move the needle.

Pei Zhen Wen

Growth Marketer, Product Marketer, Marketing Strategist, +3

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I am a growth-focused Digital Marketing Specialist with 3+ years of experience in CRM and lifecycle marketing across global tech products. I excel in user segmentation, event-based automation, and content strategy, delivering measurable growth for SaaS and telecom brands. I currently lead CRM and growth strategy at a global eSIM provider, collaborating closely with Product and Data teams to optimize engagement and retention. I have hands-on experience building automated push notification and email flows from scratch, and I enjoy designing experiments and campaigns that move the needle.…I am a growth-focused Digital Marketing Specialist with 3+ years of experience in CRM and lifecycle marketing across global tech products. I excel in user segmentation, event-based automation, and content strategy, delivering measurable growth for SaaS and telecom brands. I currently lead CRM and growth strategy at a global eSIM provider, collaborating closely with Product and Data teams to optimize engagement and retention. I have hands-on experience building automated push notification and email flows from scratch, and I enjoy designing experiments and campaigns that move the needle.

Available to hire

I am a growth-focused Digital Marketing Specialist with 3+ years of experience in CRM and lifecycle marketing across global tech products. I excel in user segmentation, event-based automation, and content strategy, delivering measurable growth for SaaS and telecom brands. I currently lead CRM and growth strategy at a global eSIM provider, collaborating closely with Product and Data teams to optimize engagement and retention. I have hands-on experience building automated push notification and email flows from scratch, and I enjoy designing experiments and campaigns that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at BNESIM

September 1, 2024 - Present

Built automated lifecycle flows for email and push notifications with segmentation and event-based triggers, increasing conversion rate by 6.2 percentage points. Developed targeted upsell campaigns with tailored messaging and incentives, driving an 11% uplift in average order value. Collaborated with Data team to run experimentation and A/B testing to optimize campaign flows, content, and delivery timing. Created and managed a monthly campaign calendar aligning onboarding, retention, and reactivation campaigns to ensure consistent engagement across segments. Grew organic traffic by 15% through targeted metadata, keyword updates, and improved internal linking.

Virtual Marketing Specialist at Upwork

September 1, 2024 - October 7, 2025

Conducted SEO audits and on-page optimization, delivering a 12% boost in search rankings and improving overall search visibility and engagement. Managed paid search campaigns, refining keywords and ad copy to increase click-through rate and improve lead quality.

Product Marketing Specialist at SHOPLINE

March 1, 2023 - October 7, 2025

Drove 46% increase in product adoption by designing data-driven CRM and go-to-market campaigns tailored to high-priority merchants. Partnered with Sales, Customer Success, and Product teams to align messaging across the user lifecycle and support customer retention. Conducted competitive research and user surveys to uncover pain points and inform product positioning, leading to new feature proposals.

Marketing Specialist at WeiChuan Foods

October 1, 2021 - October 7, 2025

Used market insights and internal data to forecast sales and improve promotional effectiveness. Supported product development through customer behavior trends and pricing analysis.

Digital Marketing Specialist at BNESIM

September 1, 2024 - Present

Built automated lifecycle flows for email and push notifications with segmentation and event-based triggers, increasing conversion rate by 6.2 percentage points (from 8.2% to 14.4%). Developed targeted upsell campaigns with tailored messaging and incentives, driving an 11% uplift in average order value. Collaborated with Data team to run experimentation and A/B testing to optimize campaign flows, content, and delivery timing. Created and managed a monthly campaign calendar aligning onboarding, retention, and reactivation campaigns to ensure consistent engagement across segments. Grew organic traffic by 15% through targeted metadata, keyword updates, and improved internal linking.

Virtual Marketing Specialist at Upwork

September 1, 2024 - October 7, 2025

Product Marketing Specialist at SHOPLINE

March 1, 2023 - October 7, 2025

Drove a 46% increase in product adoption by designing data-driven CRM and go-to-market campaigns tailored to high-priority merchants. Partnered with Sales, Customer Success, and Product teams to align messaging across the user lifecycle and support customer retention. Conducted competitive research and user surveys to uncover pain points and inform product positioning, leading to new feature proposals.

Marketing Specialist at WeiChuan Foods

October 1, 2021 - October 7, 2025

Used market insights and internal data to forecast sales and improve promotional effectiveness. Supported product development through customer behavior trends and pricing analysis.