I’m a creative audio-visual professional and artist with 25+ years of experience in Music Production and Audio Branding. I specialize in music project management, sound branding, and audiovisual content creation for advertising and digital media. I work across music, branding, and media production to deliver engaging sonic identities and immersive audio-visual campaigns. I’m driven by storytelling, collaboration, and delivering high-impact sound and visuals for brands and artists alike. Over the years I’ve led independent studios, launched multiple ventures, and collaborated with top brands and media teams, always aiming to elevate the sonic personality of projects while mentoring emerging artists in music composition and production.

Ivan Fajardo

I’m a creative audio-visual professional and artist with 25+ years of experience in Music Production and Audio Branding. I specialize in music project management, sound branding, and audiovisual content creation for advertising and digital media. I work across music, branding, and media production to deliver engaging sonic identities and immersive audio-visual campaigns. I’m driven by storytelling, collaboration, and delivering high-impact sound and visuals for brands and artists alike. Over the years I’ve led independent studios, launched multiple ventures, and collaborated with top brands and media teams, always aiming to elevate the sonic personality of projects while mentoring emerging artists in music composition and production.

Available to hire

I’m a creative audio-visual professional and artist with 25+ years of experience in Music Production and Audio Branding. I specialize in music project management, sound branding, and audiovisual content creation for advertising and digital media. I work across music, branding, and media production to deliver engaging sonic identities and immersive audio-visual campaigns. I’m driven by storytelling, collaboration, and delivering high-impact sound and visuals for brands and artists alike.

Over the years I’ve led independent studios, launched multiple ventures, and collaborated with top brands and media teams, always aiming to elevate the sonic personality of projects while mentoring emerging artists in music composition and production.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced

Work Experience

Music Producer, Sound Designer & Voiceover Artist at WHY NOT? Advertising Agency
January 1, 2024 - October 7, 2025
Created jingles and voiceovers for Banco Patagonia, ICPNA, ISM, Grupo Pana, LAP.
Founder / Music Producer & Voiceover Artist at IF-AUDIO - Audio Production House
January 1, 2022 - October 7, 2025
Branded sound for BCP, Claro, Nestlé, Interbank, Laive, ISM, Toyota, Plaza Vea, Toulouse Lautrec, among others.
Founder / Creative Director at VIDEACOM - Commercial Video Ideas
January 1, 2021 - October 7, 2025
Directed and produced the documentary series 'Suspensión Perfecta', sponsored by the Ministry of Culture. Created compelling advertising reels with effective storytelling.
Founder / Director of Operations & Communications at PLAYHOUSE STUDIO & SALAS
January 1, 2018 - October 7, 2025
Established and managed rehearsal rooms and a music production studio. Managed services for over 260 bands and artistic projects. Provided coaching in music composition for emerging artists.
Founder / Music Producer & Voiceover Artist at EMOCIONICA - Audio Production House
January 1, 2016 - October 7, 2025
Created the jingle 'ConVocados - Cristal', ranked in Top 10 TVCs (2011) and won Gold at the Effie Awards (2013, Beverage Category). Produced the soundtrack and music album for the theatrical production 'Had as' by Mandrágora Entertainment (2012-2013). Audio branding and production for Coca-Cola, Nestlé, Field, Sunat, Indecopi, Open Plaza, Jockey Plaza, and more.
Music Producer, Sound Designer & Voiceover Artist at I V A N WHY NOT? - Advertising Agency
December 31, 2024 - October 7, 2025
Created jingles and voiceovers for Banco Pichincha, ICPNA, ISM, Grupo Pan a, LAP.
Founder / Music Producer & Voiceover Artist at IF-AUDIO - Audio Production House
December 31, 2022 - October 7, 2025
Branded sound for BCP, Claro, Nestlé, Interbank, Laive, ISM, Toyota, Plaza Vea, Toulouse Lautrec, among others.
Start-Up Founder / Creative Director at VIDEACOM - Commercial Video Ideas
December 31, 2021 - October 7, 2025
Directed and produced the documentary series 'Suspensión Perfecta', sponsored by the Ministry of Culture. Created compelling advertising reels with effective storytelling.
Founder / Director of Operations & Communications at PLAYHOUSE STUDIO & SALAS
December 31, 2018 - October 7, 2025
Established and managed rehearsal rooms and a music production studio. Managed services for over 260 bands and artistic projects. Provided coaching in music composition for emerging artists.
Founder / Music Producer & Voiceover Artist at EMOCIONICA - Audio Production House
December 31, 2016 - October 7, 2025
Created the jingle 'ConVocados - Cristal', ranked in Top 10 TVCs (2011) and won Gold at the Effie Awards 2013 (Beverage Category). Produced the soundtrack and music album for the theatrical production 'Hadas' by Mandrágora Entertainment (2012-2013). Audio branding and production for Coca-Cola, Nestlé, Field, Sunat, Indecopi, Open Plaza, Jockey Plaza, and more.
Music Producer, Sound Designer & Voiceover Artist at WHY NOT? - Advertising Agency
December 31, 2024 - October 7, 2025
Music producer, sound designer and voiceover artist; created jingles and voiceovers for Banco Pichincha, ICPNA, ISM, Grupo Paná, LAP.
Founder / Music Producer & Voiceover Artist at IF-AUDIO - Audio Production House
December 31, 2022 - October 7, 2025
Branded sound for BCP, Claro, Nestlé, Interbank, Laive, ISM, Toyota, Plaza Vea, Toulouse Lautrec, among others.
Start-Up Founder / Creative Director at VIDEACOM - Commercial Video Ideas
December 31, 2021 - October 7, 2025
Directed and produced the docuseries 'Suspensión Perfecta', sponsored by the Ministry of Culture. Created compelling advertising reels with effective storytelling.
Founder / Director of Operations & Communications at PLAYHOUSE STUDIO & SALAS
December 31, 2018 - October 7, 2025
Established and managed rehearsal rooms and a music production studio. Managed services for over 260 bands and artistic projects. Provided coaching in music composition for emerging artists.
Founder / Music Producer & Voiceover Artist at EMOCIONICA - Audio Production House
December 31, 2016 - October 7, 2025
Created the jingle 'Convocados - Cristal', ranked in Top 10 TVCs (2011) and won Gold at the Effie Awards 2013 (Beverage Category). Produced the soundtrack and music album for the theatrical production 'Had as' by Mandrágora Entertainment (2012-2013). Audio branding and production for Coca-Cola, Nestlé, Field, Sunat, Indecopi, Open Plaza, Jockey Plaza, and more.
Vocalist, Composer, Music Producer, Management at IVAN ARTISTIC CAREER
January 1, 1998 - Present
Independent artistic career developing music production and performance since 1998; produced and released multiple albums and singles.
Vocalist, Band Member at In Digi O Band
January 1, 2004 - October 7, 2025
Active band member; early stage of career with performances and recordings.
Vocalist, Band Member at In Digi O Band
January 1, 2018 - October 7, 2025
Re-engaged in later years to support ongoing musical projects.
Semi-finalist / Finalist at ERA BAND
January 1, 2010 - October 7, 2025
Semi-finalist (2006) and Finalist (2007) at the International Songwriting Competition (ISC), Nashville, USA.
Solo Career at Self-employed / Independent Artist
January 1, 2011 - Present
Solo career pursuing songwriting, performance, and album releases since 2011.
Music Producer, Sound Designer & Voiceover Artist at WHY NOT? - Advertising Agency
January 1, 2024 - October 7, 2025
Created jingles and voiceovers for Banco Pichincha, ICPNA, ISM, Grupo Panamericana, LAP; led audio branding and musical concepts for client campaigns.
Founder / Music Producer & Voiceover Artist at IF-AUDIO - Audio Production House
January 1, 2022 - October 7, 2025
Branded sound for BCP, Claro, Nestlé, Interbank, Laive, ISM, Toyota, Plaza Vea, Tous, among others.
Start-Up Founder / Creative Director at VIDEACOM - Commercial Video Ideas
January 1, 2021 - October 7, 2025
Directed and produced the documentary series Suspensión Perfecta, sponsored by the Ministry of Culture; created compelling advertising reels with effective storytelling.
Founder / Director of Operations & Communications at Playhouse Studio & Salas
January 1, 2018 - October 7, 2025
Established rehearsal rooms and a music production studio; managed services for over 260 bands and artistic projects; provided coaching in music composition for emerging artists.
Founder / Music Producer & Voiceover Artist at EMOCIONICA - Audio Production House
January 1, 2016 - October 7, 2025
Created the jingle Convocados - Cristal; ranked Top 10 TVCs (2011) and won Gold at the Effie Awards 2013 (Beverage Category). Produced the soundtrack and music album for the theatrical production Hadás (Hadás) by Mandrágora Entertainment (2012-2013). Audio branding and production for Coca-Cola, Nestlé, Field, Sunat, Open Plaza, Jockey Plaza, among others.
Vocalist - Composer - Music Producer - Management at IVAN ARTISTIC CAREER
January 1, 1998 - Present
Vocalist, composer, music producer, and artist management with ongoing activity (1998 - Present).
Vocalist, Composer, Music Producer, Management at Independent / Ivan Fajardo
January 1, 1998 - Present
Artistic career spanning 1998 to present; vocalist, composer, and music producer managing projects and artistic direction.
Music Producer, Sound Designer & Voiceover Artist at WHY NOT? - Advertising Agency
January 1, 2024 - October 7, 2025
Music production, sound design and voiceover work for brands such as Banco Picchina, ICPNA, ISM, Grupo Panda, LAP.
Founder / Music Producer & Voiceover Artist at IF-AUDIO - Audio Production House
January 1, 2022 - October 7, 2025
Branded sound for BCP, Claro, Nestlé, Interbank, ISM, Toyota, Plaza Vea, Toulouse Lautrec, among others.
Start-Up Founder / Creative Director at VIDEACOM - Commercial Video Ideas
January 1, 2021 - October 7, 2025
Directed and produced documentary 'Suspensión Perfecta', sponsored by the Ministry of Culture; created compelling advertising reels with effective storytelling.
Founder / Director of Operations & Communications at PLAYHOUSE STUDIO & SALAS
January 1, 2018 - October 7, 2025
Established and managed rehearsal rooms and a music production studio. Managed services for over 260 bands and artistic projects. Provided coaching in music composition for emerging artists.
Founder / Music Producer & Voiceover Artist at EMOCIONICA - Audio Production House
January 1, 2016 - October 7, 2025
Created the jingles 'Convocados - Cristal' (Top 10 TVCs 2011) and won Gold at the Effie Awards 2013 (Beverage Category). Produced the sound track and music album for the theatrical production 'Hadás' by Mandrágora Entertainment (2012-2013). Built audio branding and production for Coca-Cola, Nestlé, Field, Sunat, Interbank, Open Plaza, Jockey Plaza, and more.
Vocalist, Composer, Music Producer, Management at IVAN Fajardo - Artistic Career
January 1, 1998 - Present
Continued development and management of vocal, composition, and production work within the artistic career.

Education

Introduction to Music Production at Online course
January 1, 2015 - January 1, 2015
Mixing & Mastering Workshop at Berklee College of Music (Online)
January 1, 2015 - January 1, 2015
Music Business & Artistic Development at Andrés Mayo
January 1, 2014 - January 1, 2014
Event Production & Management at Alliance Française
January 1, 2004 - January 1, 2004
Online Mixing & Mastering Workshop at Berklee College of Music
January 1, 2015 - October 7, 2025
Mastering Music Business & Artistic Development at Andres Mayo
January 1, 2014 - October 7, 2025
English (B2-C1) at BQ UATE - Artist CODA - IFPI English
January 1, 1981 - January 1, 1992
Acoustic Guitar, Melodic Fundamentals, Rhythmic Training, Modern Harmony, Composition, Melodic Counterpoint, Vocal Technique at Peruvian North American School 'Abraham Lincoln'
January 1, 1994 - January 1, 1999
French (Basic to Intermediate) at Music Studies - Jorge Madueño - CONAM - MALIBasic - Intermediate French
January 1, 2005 - October 7, 2025
Alliance Française - Event Production & Management at Alliance Française
January 1, 2004 - October 7, 2025
Introduction to Music Production at Music Production Institute
January 1, 2015 - January 1, 2015
Online Mixing & Mastering Workshop at Berklee College of Music
January 1, 2015 - January 1, 2015
Mastering Music Business & Artistic Development at Andres Mayo
January 1, 2014 - January 1, 2014
English (B2-C1) at BQ UATE - ARTIST A S CO DA - IFPI
January 1, 1981 - January 1, 1992
Acoustic Guitar, Melodic Fundamentals, Rhythmic Training, Modern Harmony, Composition, Melodic Counterpoint, Vocal Technique at Peruvian North American School 'Abraham Lincoln'
January 1, 1994 - January 1, 1999
French (Basic-Intermediate) at Jorge Madueno - CON AM - MALIBasic - Intermediate French
January 1, 2005 - January 1, 2005
Alliance Française Event Production & Management at Alliance Française
January 1, 2004 - January 1, 2004
IN PRES INSTITUTE at IN PRES INSTITUTE
January 11, 2030 - October 7, 2025
Introduction to Music Production at Online
January 1, 2015 - October 7, 2025
Mixing & Mastering Workshop at Berklee College of Music (Online)
January 1, 2015 - October 7, 2025
Music Business & Artistic Development at Andres Mayo
January 1, 2014 - October 7, 2025
IFPI English (B2-C1) at Certification
January 1, 2004 - October 7, 2025
Acoustic Guitar, Melodic Fundamentals, Rhythmic Training, Modern Harmony, Composition, Melodic Counterpoint, Vocal Technique at Peruvian-North American School 'Abraham Lincoln'
January 1, 1994 - January 1, 1999
French (Basic - Intermediate) at Jorge Madueño - Music Studies
January 1, 2005 - October 7, 2025
Alliance Française - Event Production & Management at Alliance Française
January 1, 2004 - October 7, 2025
Introduction to Music Production at Berklee College of Music - Online Mixing & Mastering Workshop
January 1, 2015 - January 1, 2015
Music Business & Artistic Development at Andrés Mayo - Mastering
January 1, 2014 - January 1, 2014
English - IFPI English (B2-C1) at BQ UATE - Artist as CODA - IFPI
January 1, 1981 - January 1, 1992
Acoustic Guitar, Melodic Fundamentals, Rhythmic Training, Modern Harmony, Composition, Melodic Counterpoint, Vocal Technique at Peruvian - North American School 'Abraham Lincoln'
January 1, 1994 - January 1, 1999
Music Studies at Jorge Madueno - CON AM - Mali Basic / Intermediate French
January 1, 2005 - January 1, 2005
Alliance Française - Event Production & Management at Alliance Française
January 1, 2004 - January 1, 2004
Education & Training at IN PRES I N ST IT U TE
January 11, 2030 - October 7, 2025

Qualifications

Best Song of the Year 2000
January 1, 2000 - October 7, 2025
Gold at the Effie Awards 2013 (Beverage Category)
January 1, 2013 - October 7, 2025
ISC finalist / semi-finalist (2006-2007)
January 1, 2006 - January 1, 2007
Intro to Music Production
January 1, 2015 - October 7, 2025
Semifinalist (2006) and Finalist (2007) - International Songwriting Competition (ISC), Nashville, USA
January 1, 2006 - December 31, 2007
Best Song of the Year 2000 - IN DIGO BAND (nominee)
January 1, 2000 - December 31, 2000
Luces Awards 2017 - Nominee
January 1, 2017 - December 31, 2017
Introduction to Music Production
January 1, 2015 - January 1, 2015
Online Mixing & Mastering Workshop
January 1, 2015 - January 1, 2015
Mastering Music Business & Artistic Development
January 1, 2014 - January 1, 2014
English (B2-C1)
January 1, 1981 - January 1, 1992
Acoustic Guitar, Melodic Fundamentals, Rhythmic Training, Modern Harmony, Composition, Melodic Counterpoint, Vocal Technique
January 1, 1994 - January 1, 1999
French (Basic-Intermediate)
January 1, 2005 - January 1, 2005
Alliance Française Event Production & Management
January 1, 2004 - January 1, 2004
IFPI English (B2-C1)
January 1, 2004 - October 7, 2025
Alliance Française - Event Production & Management
January 1, 2004 - October 7, 2025
Introduction to Music Production
January 1, 2015 - January 1, 2015
Online Mixing & Mastering Workshop
January 1, 2015 - January 1, 2015
Music Business & Artistic Development
January 1, 2014 - January 1, 2014
English Proficiency - B2-C1
January 1, 1981 - January 1, 1992
Event Production & Management
January 1, 2004 - January 1, 2004

Industry Experience

Media & Entertainment, Professional Services, Education, Other