Available to hire
I’m Aarti Shah, a data-driven Digital Marketing Strategist based in Newark, CA, with 6+ years of experience leading paid media programs across Google, Meta, and Bing. I specialize in structured testing, budget optimization, cross-functional alignment, and operational efficiency, currently managing $50M+ in annual budgets. My approach blends analytical rigor with collaborative execution to drive measurable business impact.
I partner with creative and product teams to define testing roadmaps, expand reach using advanced tools (SEMrush, SpyFu, Google Analytics, Google Trends), and lead end-to-end experimentation including churn targeting. I focus on optimizing campaigns across Google Display, Shopping, Bing, and Meta, delivering sustained performance uplift while improving efficiency and process maturity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Marketing Specialist-International at Ask.com
April 1, 2022 - PresentOrchestrated digital campaigns across Google Ads, Google Shopping, Meta, and Bing to improve profit margins and campaign efficiency. Expanded reach and engagement using SEMrush, SpyFu, Google Analytics, and Google Trends. Achieved a 10% uplift in performance within one month through A/B testing, KPI monitoring, SEO optimization, and bid optimization. Managed campaign budgeting and reporting to align with broader marketing goals, contributing to a 5% volume increase. Collaborated with cross-functional teams to enhance internal tools for streamlined campaign operations and performance.
Account Specialist / Marketing Coordinator at Google.com
September 1, 2020 - October 7, 2025Directed and monitored Google Ads accounts for SMBs; leveraged Google Analytics to track campaign KPIs and keyword expansions. Engineered creative and competitive ads for 100+ SMB clients, improving quality leads and achieving a 25% higher success rate. Assisted with campaign setup, analyzed Days 0-7 metrics, and collaborated with digital analytics teams for SEO alignment. Troubleshot client challenges and delivered tailored training to improve product adoption and satisfaction. Resolved smart campaign issues for clients using backend tools, enhancing new advertiser retention by 5-10%.
Premium SEM Account Specialist (Bing Ads) at Bing Ads
April 1, 2018 - October 7, 2025Managed enterprise-level SEM accounts totaling $50M+ in annual spend for top-tier clients including Meta, Uniqlo, and Walmart. Led keyword expansion resulting in a 15% month-over-month revenue increase. Developed comprehensive KPI-based forecast models, led on-page and off-page SEO initiatives, and proposed future yearly budgets. Built and mentored detailed forecast models and reporting dashboards using Power BI and internal data tools.
Senior Marketing Specialist-International at Ask.com
April 1, 2022 - PresentLed digital campaigns across Google Ads, Google Shopping, Meta, and Bing, driving profit-margin improvements and campaign efficiency. Expanded reach using SEMrush, Google Analytics, and Google Trends. Achieved a 10% uplift in performance within one month through A/B testing, KPI monitoring, SEO alignment, and bid optimization. Managed campaign budgeting and reporting to align with marketing goals, yielding a 5% volume increase. Collaborated with cross-functional teams to enhance internal tools for streamlined operations.
Account Specialist / Marketing Coordinator at Google.com
September 1, 2020 - October 7, 2025Directed and monitored Google Ads accounts for SMBs, leveraging Google Analytics to track KPIs and keyword expansions. Created 100+ ads for SMB clients to improve lead quality and achieve a 25% higher success rate. Supported campaign setup, analyzed Days 0-7 metrics, and partnered with digital analytics teams for SEO alignment. Resolved Smart Campaign issues to improve new advertiser retention by 5-10% and delivered tailored client training.
Premium SEM Account Specialist at Bing Ads
April 1, 2018 - October 7, 2025Managed enterprise-level SEM accounts totaling $50M+ annual spend for top clients including Meta, Uniqlo, and Walmart. Led keyword expansion resulting in a 15% MoM revenue increase. Developed forecast models, led on-page/off-page SEO initiatives, and proposed future yearly budgets. Built and mentored dashboards and forecasting models using Power BI and internal data tools.
Senior Marketing Specialist – International at Ask.com
April 1, 2022 - PresentLiaise with clients on launch plans, budget reporting, optimization roadmaps, budget pacing, and performance alignment. Partner with creative and product teams to define testing roadmaps and ensure seamless execution. Expand reach and engagement using SEMrush, SpyFu, Google Analytics, and Google Trends. Lead churn experimentation strategy including location targeting, testing plans, and end-to-end execution. Monitor experiments post-launch and optimize in-flight campaigns for Google Display and Shopping Ads, Bing Ads, and Meta. Champion operational efficiency improvements across shopping and display campaigns by 15% and deliver a 10% uplift through structured A/B testing and optimization.
Account Specialist / Marketing Coordinator at Google
May 1, 2018 - September 1, 2020Managed Google Ads accounts for 100+ SMB advertisers, improving acquisition performance by 25%. Executed Email Marketing campaigns to support retention improvements and conducted early post-launch analyses (Days 0–7) to guide optimizations. Maintained proactive client communications to align strategies and workflows, contributing to advertiser retention improvements of 5–10%.
Premium SEM Account Specialist at Microsoft Bing Ads
September 1, 2017 - April 1, 2018Managed enterprise SEM accounts with $50M+ annual spend. Drove 15% MoM revenue growth through keyword expansion and testing. Built forecasting models and performance dashboards using Power BI.
Education
Master of Science, Marketing (Minor: Digital Marketing) at Golden Gate University, San Francisco, CA
August 1, 2017 - October 7, 2025Master of Commerce, Statistics at Gujarat University, Ahmedabad, India
January 11, 2030 - June 1, 2010Bachelor of Commerce at Gujarat University, Ahmedabad, India
January 11, 2030 - June 1, 2008Master of Science, Marketing (Minor: Digital Marketing) at Golden Gate University, San Francisco, CA
January 11, 2030 - August 1, 2017Master of Commerce, Statistics at Gujarat University, Ahmedabad, India
January 11, 2030 - June 1, 2010Bachelor of Commerce at Gujarat University, Ahmedabad, India
January 11, 2030 - June 1, 2008M.S. Marketing (Digital Marketing) at Golden Gate University
January 11, 2030 - January 21, 2026M.Commerce (Statistics) at Gujarat University
January 11, 2030 - January 21, 2026B.Commerce at Gujarat University
January 11, 2030 - January 21, 2026Qualifications
Facebook (Meta) / Digital Marketing Associate
January 1, 2022 - October 7, 2025Google Shopping
February 1, 2022 - October 7, 2025Canva and Sigma
September 1, 2024 - October 7, 2025Microsoft / Bing Ads Accredited Professional
August 1, 2017 - October 7, 2025Google / Google AdWords
March 1, 2017 - October 7, 2025Google / Google Analytics
October 1, 2016 - October 7, 2025Google Foundations of UX Design
January 11, 2030 - October 7, 2025Facebook (Meta) / Digital Marketing Associate
January 1, 2022 - October 7, 2025Google Shopping
February 1, 2022 - October 7, 2025Canva and Sigma
September 1, 2024 - October 7, 2025Microsoft / Bing Ads Accredited Professional
August 1, 2017 - October 7, 2025Google / Google AdWords
March 1, 2017 - October 7, 2025Google / Google Analytics
October 1, 2016 - October 7, 2025Google Foundations of UX Design
January 11, 2030 - October 7, 2025CRM
September 1, 2025 - January 21, 2026Facebook (Meta) / Digital Marketing Associate
September 1, 2025 - January 21, 2026Google Shopping
February 1, 2022 - January 21, 2026Canva
September 1, 2024 - January 21, 2026Microsoft / Bing Ads Accredited Professional
August 1, 2017 - January 21, 2026Google / Google AdWords
March 1, 2017 - January 21, 2026Google / Google Analytics
October 1, 2016 - January 21, 2026Google Foundations of UX Design
January 11, 2030 - January 21, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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