Available to hire
Graphic Designer. Creative. Storyteller. Strategic Leader.
Highly accomplished senior design leader with experience of building and leading in-house creative departments who deliver impact through brand consistency across functions and business units. Recognized for building repeatable and scalable marketing assets, graphic design systems and high impact visual experiences. Expert in leveraging typography, composition, and user-centric principles to solve complex business challenges to drive brand refresh initiatives, and measurable design solutions across tech, finance, healthcare, and public sectors.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Manager, Graphic Design at Cognizant Workday Practice (FKA Collaborative Solutions)
January 1, 2025 - October 8, 2025Established and scaled the company’s first in-house creative services department, managing a graphic design team within Marketing, Social Media, and Events to ensure brand consistency and efficiency. Conceptualized and executed the visual theme and entire collateral ecosystem for internal and external major industry events, including exhibit booth design. Led two award-winning booth designs for Collaborative Solutions at Workday Rising. Directed the design and deployment of the new company core values infographic, driving internal adoption and external communication of organizational mission. Implemented new project tracking and asset management standards, significantly improving the marketing team’s delivery timelines and design quality control. Planned 2025 AI integration with Microsoft Copilot for Marketing and Sales to accelerate materials and RFPs.
Marketing & Design Manager at Stanford University/Stanford Healthcare
January 1, 2019 - October 8, 2025Brand leadership during a major brand refresh as the School of Medicine transitioned to Stanford Healthcare Inc., ensuring seamless brand continuity and market recognition. Directed multi-channel campaigns for donor recruitment and retention with analytics to optimize performance. Launched the 'Give Good' blood drive campaign in partnership with non-profits, increasing engagement and blood unit collection. Developed growth strategy for the San Jose area through research and targeted outreach. Created and storyboarded the 2015 PSA, The Blood Count, for Stanford Blood Center.
Senior Creative Designer at Waste Management, Inc.
January 1, 2013 - October 8, 2025Established the graphic design services department for the Cal Bay Market Area, creating localized standards, templates, and project tracking. Art directed the 2013 City of Oakland contract proposal bid (over $1.5B). Standardized service guides deployed across multiple cities/counties. Collaborated on educational programs with Sales and Communications for CSU East Bay and Oakland Unified School District.
Proposal Manager at KPMG, LLP
January 1, 2005 - October 8, 2025Managed a team of graphic designers, desktop publishers, and writers across Pacific Northwest offices. Led The Global Fund client proposal, recognized as the firm’s biggest win in 2003. Received two Standing Ovation Awards for multimedia presentations.
Manager, Graphic Design at Cognizant Workday Practice (FKA Collaborative Solutions)
January 1, 2025 - October 8, 2025Established and scaled the company’s first in-house creative services department, managing a graphic design team within Marketing, Social Media, and Events to ensure brand consistency and efficiency. Conceptualized and executed the visual theme and collateral ecosystem for internal and external major industry events, including comprehensive exhibit booth design. Led two award-winning booth designs for Collaborative Solutions at Workday Rising. Directed culture and communication initiatives through the new core values infographic. Implemented workflow improvements with new project tracking and asset management standards. In 2025, trained and integrated AI engine Microsoft Copilot for Marketing and Sales to increase turnaround of sales materials, pitch decks, and RFPs.
Marketing & Design Manager at Stanford University/Stanford Healthcare
January 1, 2019 - October 8, 2025Spearheaded a major brand refresh during the organization’s transition from Stanford University to Stanford Healthcare Inc., ensuring brand continuity and market recognition. Directed multi-channel donor campaigns and used analytics to optimize campaign performance. Launched the Give Good annual blood drive, securing partnerships with nonprofits to boost public engagement. Led the growth strategy for the San Jose area through research and targeted creative outreach. Conceived, wrote, and storyboarded the 2015 theatrical PSA, The Blood Count, for Stanford Blood Center.
Senior Creative Designer at Waste Management, Inc.
January 1, 2013 - October 8, 2025Established the Cal Bay Market Area design services department, created localized standards and templates, and implemented project tracking systems. Art-directed the 2013 proposal bid for City of Oakland service contract valued at over $1.5B. Standardized communications with waste guides adopted across multiple Northern California cities, counties, and districts. Collaborated on educational outreach programs for CSU East Bay and Oakland Unified School District.
Proposal Manager at KPMG, LLP
January 1, 2005 - October 8, 2025Managed a team of graphic designers, desktop publishers, and writers across Pacific Northwest offices. Led The Global Fund client proposal, lauded firm-wide as the biggest win in 2003. Earned two Standing Ovation Awards for outstanding multimedia presentations.
Manager, Graphic Design at Cognizant Workday Practice (FKA Collaborative Solutions)
January 1, 2019 - January 1, 2025Established and scaled the company’s first in-house creative services department, leading a design team across marketing, social media, and events to ensure brand consistency and efficiency. Achieved over $300K in savings in the first two years through improved design processes. Directed strategic event branding and collateral ecosystems for internal and external industry events, including award-winning Workday Rising booth designs. Led the deployment of core values infographic to drive culture and external communications. Implemented asset management standards and project tracking; integrated Microsoft Copilot AI to accelerate sales materials, pitch decks, and RFPs.
Marketing & Design Manager at Stanford School of Medicine / Stanford Health Care
January 1, 2013 - January 1, 2019Spearheaded a major brand refresh during the university-to-healthcare transition, ensuring continuity and market recognition. Directed multi-channel donor recruitment and retention campaigns, using analytics to optimize performance. Launched the Give Good blood drive campaign with nonprofit partners, increasing engagement and donations; led the interior design for the Campbell donor center (2018). Wrote and storyboarded a PSA and led growth initiatives for the San Jose area.
Senior Creative Designer at Waste Management, Inc.
January 1, 2010 - January 1, 2013Established the NorCal/Nevada creative services department, creating localized standards, templates, and asset management. Art-directed high-value bids (including a 2013 Oakland City contract securing over $1B in future revenue) and led the Davis Street Master Plan infographic exhibit for a $500M investment. Created WM Earthcare brand and standardized service guides deployed across multiple cities. Collaborated on educational outreach with CSU East Bay and Oakland Unified School District. Implemented brand photography and artwork to standardize WM visuals across offices.
Marketing & Design Manager at Stanford School Of Medicine/Stanford Healthcare
January 1, 2013 - January 1, 2019Spearheaded a major brand refresh as the organization transitioned from Stanford University to Stanford Healthcare Inc., ensuring seamless brand continuity and market recognition during a critical corporate shift. Directed multi-channel marketing campaigns focused on donor recruitment and retention, launched Give Good blood drive partnerships, and led the interior design of the new City of Campbell donor center in 2018. Conceived and storyboarded a PSA, The Blood Count, for Stanford Blood Center.
Education
Graphic Design at California College of the Arts
January 11, 2030 - October 8, 2025Marketing Program at San Francisco State University
January 11, 2030 - October 8, 2025UX Design Online Program at Coursera.org
January 11, 2030 - October 8, 2025Graphic Design at California College of the Arts
January 11, 2030 - October 8, 2025Marketing Program at San Francisco State University
January 11, 2030 - October 8, 2025UX Design Online Program at Coursera.org
January 11, 2030 - October 8, 2025Bachelor of Fine Arts, Graphic Design at California College of the Arts
January 11, 2030 - February 20, 2026Certificate Program, Digital Marketing at San Francisco State University
January 11, 2030 - February 20, 2026UX Design (Online Program) at Coursera.org
January 11, 2030 - February 20, 2026Digital Media Certificate at Graphic Arts College of San Mateo
January 11, 2030 - February 20, 2026Bachelor of Fine Arts in Graphic Design at California College of the Arts
January 11, 2030 - March 19, 2026Certificate Program, Digital Marketing at San Francisco State University
January 11, 2030 - March 19, 2026Online Program, UX Design at Coursera.org
January 11, 2030 - March 19, 2026Digital Media Certificate, Graphic Arts at College of San Mateo
January 11, 2030 - March 19, 2026Qualifications
Industry Experience
Healthcare, Professional Services, Software & Internet, Education, Energy & Utilities, Other, Media & Entertainment, Non-Profit Organization, Government, Financial Services, Manufacturing
A rock-n-roll themed conference experience, “Digital Transformation: Fined Tuned by Collaborative”. Concept and design of all elements, including booth, prospective client lounge, giveaways, t-shirts, and concert signage.
Hire a Creative Director
We have the best creative director experts on Twine. Hire a creative director in Alameda today.