Available to hire
I’m a data-driven digital strategist and growth marketing leader with 20+ years of experience helping organizations overcome revenue stagnation, low visibility, and operational inefficiency.
I’m also known for blending strategy, technology, and execution to deliver measurable growth, with a track record of scaling teams, leading P&L, and applying AI-powered workflows and Generative Engine Optimization (GEO) to stay competitive in evolving buyer journeys.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
CEO | Head of Digital Growth & Strategy at 3 Media Web
January 1, 2025 - October 8, 2025Set strategic vision, managed full P&L, and scaled operations for a high-performance digital agency. Drove 28% annual revenue growth and increased net profit by 90%. Integrated AI and GEO strategies into workflows, accelerating delivery and improving client visibility.
Vice President of Growth & Strategy at 3 Media Web
January 1, 2021 - October 8, 2025Directed agency-wide growth planning, digital strategy, and business development. Introduced data-driven frameworks for delivery, improving efficiency and client outcomes.
Director of Digital Strategy at 3 Media Web
January 1, 2020 - October 8, 2025Led SEO, CRO, UX, and paid media strategies for B2B/B2C clients. Lifted conversions by 48% while cutting ad spend 56%, delivering 9:1 ROI.
Lead Digital Strategist at Wakefly
January 1, 2019 - October 8, 2025Drove 100% growth in lead generation through demand generation strategies. Developed SEO strategies for 60+ global websites and achieved 12% YoY revenue growth in eCommerce.
Sr. Mgr, Online Marketing at Earthwatch Institute
January 1, 2017 - October 8, 2025Increased monthly leads from 200 to 800 within 100 days. Reduced PPC spend by 90% while improving CTRs and conversions.
Manager, Online Marketing at Ipswitch
January 1, 2014 - October 8, 2025Increased qualified inquiries by 500% through web optimization. Delivered 25% higher email campaign CTR via testing and optimization.
Manager, Web Strategy at Rapid7
January 1, 2013 - October 8, 2025Guided web strategy during 800% company growth. Project-led a rebrand covering 350+ pages and 800+ assets.
CEO | Head of Digital Growth & Strategy at 3 Media Web
January 1, 2025 - October 8, 2025Set strategic vision, managed full P&L, and scaled operations for a high-performance digital agency. Drove 28% annual revenue growth and increased net profit by 90%. Integrated AI and GEO strategies into workflows, accelerating delivery and improving client visibility. Achieved a 49% increase in net profit margin through scalable delivery and operational efficiency.
Vice President of Growth & Strategy at 3 Media Web
January 1, 2021 - October 8, 2025Directed agency-wide growth planning, digital strategy, and business development. Introduced data-driven frameworks for delivery, improving efficiency and client outcomes.
Director of Digital Strategy at 3 Media Web
January 1, 2020 - October 8, 2025Led SEO, CRO, UX, and paid media strategies for B2B/B2C clients. Lifted conversions by 48% while cutting ad spend 56%, delivering 9:1 ROI.
Lead Digital Strategist at Wakefly
January 1, 2019 - October 8, 2025Drove 100% growth in lead generation through demand generation strategies. Developed SEO strategies for 60+ global websites and achieved 12% YoY revenue growth in eCommerce.
Sr. Mgr, Online Marketing at Earthwatch Institute
January 1, 2017 - October 8, 2025Increased monthly leads from 200 to 800 within 100 days. Reduced PPC spend by 90% while improving CTRs and conversions.
Manager, Online Marketing at Ipswitch
January 1, 2014 - October 8, 2025Increased qualified inquiries by 500% through web optimization. Delivered 25% higher email campaign CTR via testing and optimization.
Manager, Web Strategy at Rapid7
January 1, 2013 - October 8, 2025Guided web strategy during 800% company growth. Project led a rebrand covering 350+ pages and 800+ assets.
Head of Digital Growth & Strategy at 3 Media Web
December 31, 2025 - October 8, 2025Set strategic vision, managed full P&L, and scaled operations for a high-performance digital agency. Drove 28% annual revenue growth and increased net profit by 90%. Integrated AI and GEO strategies into workflows, accelerating delivery and improving client visibility. Achieved 49% increase in net profit margin through scalable delivery and operational efficiency.
Vice President of Growth & Strategy at 3 Media Web
December 31, 2021 - October 8, 2025Directed agency-wide growth planning, digital strategy, and business development. Introduced data-driven frameworks for delivery, improving efficiency and client outcomes.
Director of Digital Strategy at 3 Media Web
December 31, 2020 - October 8, 2025Led SEO, CRO, UX, and paid media strategies for B2B/B2C clients. Lifted conversions by 48% while cutting ad spend 56%, delivering 9:1 ROI.
Lead Digital Strategist at Wakefly
December 31, 2019 - October 8, 2025Drove 100% growth in lead generation through demand generation strategies. Developed SEO strategies for 60+ global websites and achieved 12% YoY revenue growth in eCommerce.
Sr. Mgr, Online Marketing at Earthwatch Institute
December 31, 2017 - October 8, 2025Increased monthly leads from 200 to 800 within 100 days. Reduced PPC spend by 90% while improving CTRs and conversions.
Manager, Online Marketing at Ipswitch
December 31, 2014 - October 8, 2025Increased qualified inquiries by 500% through web optimization. Delivered 25% higher email campaign CTR via testing and optimization.
Manager, Web Strategy at Rapid7
December 31, 2013 - October 8, 2025Guided web strategy during 800% company growth. Project led a rebrand covering 350+ pages and 800+ assets.
Head of Digital Growth & Strategy at 3 Media Web
January 1, 2025 - October 8, 2025Set strategic vision, managed full P&L, and scaled operations for a high-performance digital agency. Achieved 28% annual revenue growth and a 90% net profit increase by optimizing positioning, scalable delivery, and operational efficiency. Integrated AI and GEO strategies to accelerate delivery and client visibility.
Vice President of Growth & Strategy at 3 Media Web
January 1, 2021 - October 8, 2025Directed agency-wide growth planning, digital strategy, and business development. Introduced data-driven delivery frameworks to improve efficiency and client outcomes.
Director of Digital Strategy at 3 Media Web
January 1, 2020 - October 8, 2025Led SEO, CRO, UX, and paid media strategies for B2B/B2C clients. Increased conversions by 48% while reducing ad spend by 56%, delivering 9:1 ROI.
Lead Digital Strategist at Wakefly
January 1, 2019 - October 8, 2025Drove 100% growth in lead generation through demand generation strategies. Developed SEO strategies for 60+ global websites and achieved 12% YoY revenue growth in eCommerce.
Sr. Mgr, Online Marketing at Earthwatch Institute
January 1, 2017 - October 8, 2025Increased monthly leads from 200 to 800 within 100 days. Reduced PPC spend by 90% while improving CTRs and conversions.
Manager, Online Marketing at Ipswitch
January 1, 2014 - October 8, 2025Increased qualified inquiries by 500% through web optimization. Delivered 25% higher email campaign CTR via testing and optimization.
Manager, Web Strategy at Rapid7
January 1, 2013 - October 8, 2025Guided web strategy during 800% company growth. Project-led a rebrand covering 350+ pages and 800+ assets.
Education
Certificate in Web Design at Boston University
January 11, 2030 - October 8, 2025BS in Finance at Bentley University
January 11, 2030 - October 8, 2025Certificate, Web Design at Boston University
January 11, 2030 - October 8, 2025BS in Finance at Bentley University
January 11, 2030 - October 8, 2025Certificate, Web Design at Boston University
January 11, 2030 - October 8, 2025BS in Finance at Bentley University
January 11, 2030 - October 8, 2025Certificate, Web Design at Boston University
January 11, 2030 - October 8, 2025BS in Finance, Magna Cum Laude at Bentley University
January 11, 2030 - October 8, 2025Qualifications
Certificate in Web Design
January 11, 2030 - October 8, 2025Certificate, Web Design
January 11, 2030 - October 8, 2025BS in Finance
January 11, 2030 - October 8, 2025Massachusetts CEO of the Year: Web Design & Development
January 1, 2023 - October 8, 2025Massachusetts CEO of the Year: Digital Marketing
January 1, 2024 - October 8, 2025Forbes Communications Council Member
January 1, 2018 - October 8, 2025Women Applying AI, Founding Member
January 1, 2025 - October 8, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Other, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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