I’m a marketing professional with 4 years of experience in ASO, marketing, and content marketing, specializing in app store strategy, visibility optimization, and engaging content creation. My work blends data-driven insights with creativity — from keyword research and competitive analysis to compelling copy and visual storytelling that enhance user engagement. Outside of work, I’m passionate about drawing, UGC creation, and video editing, which fuel my creativity and help me stay connected to digital trends. I’m eager to bring this balance of strategy and creativity to a team that values both performance and innovation…

Joyce Kong

I’m a marketing professional with 4 years of experience in ASO, marketing, and content marketing, specializing in app store strategy, visibility optimization, and engaging content creation. My work blends data-driven insights with creativity — from keyword research and competitive analysis to compelling copy and visual storytelling that enhance user engagement. Outside of work, I’m passionate about drawing, UGC creation, and video editing, which fuel my creativity and help me stay connected to digital trends. I’m eager to bring this balance of strategy and creativity to a team that values both performance and innovation…

Available to hire

I’m a marketing professional with 4 years of experience in ASO, marketing, and content marketing, specializing in app store strategy, visibility optimization, and engaging content creation. My work blends data-driven insights with creativity — from keyword research and competitive analysis to compelling copy and visual storytelling that enhance user engagement.

Outside of work, I’m passionate about drawing, UGC creation, and video editing, which fuel my creativity and help me stay connected to digital trends. I’m eager to bring this balance of strategy and creativity to a team that values both performance and innovation

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced
Malay
Advanced

Work Experience

Digital Marketing (APP Operation) at BTCC Group - Metaverse Cloud Solutions Pte Ltd
October 1, 2023 - Present
Part of BTCC Group’s ecosystem through its subsidiary Metaverse Cloud Solutions. Executed multi-APK (shell app) strategies, planning differentiated naming, descriptions, and creative assets to launch multiple app packages, expanding keyword coverage and boosting organic traffic. Led ASO initiatives driving a 36% KYC-to-deposit rate, 81% high-intent user rate, and secured Top 1 rankings for core keywords across multiple app stores. Managed ASO/Apple Search Ads across 20+ applications, achieving Top 3 rankings for core keywords and improved overall visibility. Managed app store submissions and compliance across Huawei, OPPO, Vivo, Xiaomi, Apple App Store, and Google Play. Spearheaded SEO and content initiatives to enhance brand awareness and inbound traffic. Coordinated cross-functional collaboration with product, design, and engineering teams to review prototypes, align features with marketing objectives. Used Qimai, Diandian, and App Store Console data to monitor metrics and optimize
Content Marketing at eClarity Pte Ltd
September 30, 2023 - October 8, 2025
Led social media marketing (Facebook/Instagram), boosting brand engagement and visibility. Drove event marketing campaigns, including product launches, VIP client events, and gifting initiatives. Managed EDM campaigns to engage targeted customer segments and drive conversions. Coordinated cross-functional efforts with sales and product teams to ensure alignment of launches and business goals. Localized and adapted content assets from global guidelines for APAC markets.
Art Assistant (Internship) at Warner Bros
July 31, 2018 - October 8, 2025
Assisted the Art Department in set and prop preparation to meet production design requirements. Supported art direction tasks including prop design, styling, and on-set adjustments. Acted as runner for props and artist needs, ensuring smooth shooting workflow. Gained exposure to global creative production standards and cross-department collaboration.
Digital Marketing (App Operation) at BTCC Group – Metaverse Cloud Solutions Pte Ltd
October 1, 2023 - Present
Part of BTCC Group’s ecosystem through its subsidiary Metaverse Cloud Solutions. Executed multi-APK (shell app) strategies, planning differentiated naming, descriptions, and creative assets to launch multiple app packages, expanding keyword coverage and boosting organic traffic. Led App Store Optimization (ASO) initiatives that drove a 36% KYC-to-deposit rate, 81% high-intent user rate, and secured Top 1 rankings for core keywords across app stores. Managed app store submissions and compliance across Huawei, OPPO, Vivo, Xiaomi, Apple App Store, and Google Play. Spearheaded SEO and content initiatives by aligning PR articles, app copywriting, and social media exposure to enhance brand awareness and inbound traffic. Coordinated cross-functional collaboration with product, design, and engineering teams to review prototypes, align features, and fulfill marketing objectives. Monitored KYC, deposit, and proposal metrics using Qim ai, Diandian, and App Store Console data to optimize ROI; co
Content Marketing at eClarity Pte Ltd
September 1, 2023 - October 8, 2025
Led social media marketing (FB/IG), boosting brand engagement and visibility. SKILLS: Coordinated EDM campaigns to engage targeted customer segments and drive conversions. Localized and adapted content assets for APAC markets, aligning with global guidelines to enhance inbound traffic and brand exposure.
Art Assistant (Internship) at Warner Bros - Crazy Rich Asians
July 1, 2018 - October 8, 2025
Assisted the Art Department in set and prop preparation to meet production design requirements. Supported art direction tasks including prop design, styling, and on-set adjustments. Acted as runner for props and artist needs, gaining exposure to global creative production standards and cross-department collaboration.
Digital Marketing (App Operation) at BTCC Group – Metaverse Cloud Solutions Pte Ltd
October 1, 2023 - Present
Part of BTCC Group’s ecosystem through its subsidiary Metaverse Cloud Solutions. Executed multi-APK (shell app) strategies, planning differentiated naming, descriptions, and creative assets to launch multiple app packages, expanding keyword coverage and boosting organic traffic. Led ASO initiatives across 20+ apps, achieving Top 1 rankings for core keywords across multiple app stores; managed app store submissions and compliance across Huawei, OPPO, Vivo, Xiaomi, Apple App Store, and Google Play. Drove SEO and content alignment to enhance brand awareness and inbound traffic; coordinated cross-functional collaboration with product, design, and engineering teams to review prototypes and fulfill marketing objectives. Utilized Qimai, Diandian, and App Store Console data to monitor KYC, deposit, and proposal metrics, optimizing ROI through performance insights. Coordinated cross-border operations across Singapore, Shenzhen, Hong Kong, and Taiwan to ensure compliance and growth targets.
Content Marketing at eClarity Pte Ltd
September 30, 2023 - October 8, 2025
Led social media marketing (Facebook/Instagram), boosting brand engagement and visibility.
Art Assistant (Internship) at Warner Bros – Crazy Rich Asians
July 1, 2018 - October 8, 2025
Assisted the Art Department in set and prop preparation to meet production design requirements. Supported art direction tasks including prop design, styling, and on-set adjustments. Acted as runner for props and artist needs, ensuring smooth shooting workflow. Gained exposure to global creative production standards and cross-department collaboration.
Digital Marketing (App Operation) at BTCC Group – Metaverse Cloud Solutions Pte Ltd
October 1, 2023 - Present
Part of BTCC Group’s ecosystem via its subsidiary Metaverse Cloud Solutions. Led multi-APK (shell app) strategies with differentiated naming, descriptions, and creative assets to launch multiple app packages, expanding keyword coverage and boosting organic traffic. Directed App Store Optimization (ASO) initiatives across 20+ apps, achieving Top 3 rankings for core keywords and improving overall visibility. Managed app store submissions and compliance across Huawei, OPPO, Vivo, Xiaomi, Apple App Store, and Google Play. Drove KYC-to-deposit improvements (36%) and 81% high-intent user rate through ASO/ASA efforts. Coordinated cross-border operations across Singapore, Shenzhen, Hong Kong, and Taiwan to ensure compliance and growth. Leveraged Qimai, Diandian, and App Store Console data to monitor metrics and optimize ROI.
Content Marketing at eClarity Pte Ltd
September 1, 2023 - October 8, 2025
Led social media marketing (Facebook/Instagram), boosting brand engagement and visibility. Drove event marketing campaigns, product launches, VIP client events, and gifting initiatives. Managed EDM campaigns to engage targeted customer segments and drive conversions. Coordinated cross-functionally with sales, product, and design to align launches with business goals. Localized content assets from global guidelines for APAC markets to enhance regional relevance and inbound traffic.
Art Assistant (Internship) at Warner Bros - Crazy Rich Asians
July 1, 2018 - October 8, 2025
Assisted the Art Department with set and prop preparation to meet production design requirements. Supported art direction tasks including prop design, styling, and on-set adjustments. Acted as runner for props and artist needs, ensuring smooth shooting workflow and exposure to global production standards and cross-department collaboration.
Digital Marketing (App Operation) at BTCC Group – Metaverse Cloud Solutions Pte Ltd
October 1, 2023 - Present
Part of BTCC Group’s ecosystem through its subsidiary Metaverse Cloud Solutions. Executed multi-APK (shell app) strategies, planning differentiated naming, descriptions, and creative assets to launch multiple app packages, expanding keyword coverage and boosting organic traffic. Led App Store Optimization (ASO) initiatives that drove a 36% KYC-to-deposit rate, 81% high-intent user rate, and secured Top 1 rankings for core keywords across multiple app stores. Directed ASO/Apple Search Ads (ASA) strategies across 20+ applications, driving core keywords into Top 3 rankings and improving overall visibility. Managed app store submissions and compliance across Huawei, OPPO, Vivo, Xiaomi, Apple App Store, and Google Play. Spearheaded SEO and content initiatives by aligning PR articles, app copywriting, and social media exposure to boost brand awareness and inbound traffic. Coordinated cross-functional collaboration with product, design, and engineering teams to review prototypes, align feat
Content Marketing at eClarity Pte Ltd
September 30, 2023 - October 8, 2025
Led social media marketing (Facebook/Instagram), boosting brand engagement and visibility. Drove content marketing initiatives to enhance inbound traffic and brand presence. Managed EDM campaigns to engage targeted segments and drive conversions. Localized and adapted content assets for APAC markets; collaborated with sales and product teams to ensure alignment of launches and business goals.
Art Assistant (Internship) at Warner Bros - Crazy Rich Asians
July 31, 2018 - October 8, 2025
Assisted the Art Department in set and prop preparation to meet production design requirements. Supported art direction tasks including prop design, styling, and on-set adjustments. Acted as runner for props and artist needs, ensuring smooth shooting workflow. Gained exposure to global creative production standards and cross-department collaboration.
Digital Marketing (APP Operation) at BTCC Group – Metaverse Cloud Solutions Pte Ltd
October 1, 2023 - Present
Led multi-APK shell app strategies, planning differentiated naming, descriptions, and creative assets to launch multiple app packages, expanding keyword coverage and boosting organic traffic. Directed App Store Optimization (ASO) initiatives that drove a 36% KYC-to-deposit rate, 81% high-intent user rate, and secured Top 1 rankings for core keywords across multiple app stores. Managed app store submissions and compliance across Huawei, OPPO, Vivo, Xiaomi, Apple App Store, and Google Play. Spearheaded SEO and content initiatives by aligning PR articles, app copywriting, and social media exposure to enhance brand awareness and inbound traffic. Coordinated cross-functional collaboration with product, design, and engineering teams to review prototypes, align features, and fulfill marketing objectives. Monitored KYC, deposit, and proposal metrics using Qimai, Diandian, and App Store Console data to optimize ROI. Coordinated cross-border operations across Singapore, Shenzhen, Hong Kong, and
Content Marketing at eClarity Pte Ltd
September 1, 2023 - October 8, 2025
Led social media marketing (Facebook/Instagram), boosting brand engagement and visibility. Localized and adapted content assets from global guidelines for APAC markets, and collaborated with sales and product teams to ensure alignment of launches with business goals.
Digital Marketing (APP Operation) at BTCC Group – Metaverse Cloud Solutions Pte Ltd
October 1, 2023 - Present
Part of BTCC Group’s ecosystem through its subsidiary Metaverse Cloud Solutions. Executed multi-APK (shell app) strategies, planning differentiated naming, descriptions, and creative assets to launch multiple app packages, expanding keyword coverage and boosting organic traffic. Led App Store Optimization (ASO) initiatives driving a 36% KYC-to-deposit rate, 81% high-intent user rate, and securing Top 1 rankings for core keywords across multiple app stores. Led ASO/Apple Search Ads (ASA) strategies across 20+ applications, driving core keywords into Top 3 rankings and improving visibility. Managed app store submissions and compliance across Huawei, OPPO, Vivo, Xiaomi, Apple App Store, and Google Play. Spearheaded SEO/content initiatives by aligning PR articles, app copywriting, and social media exposure. Coordinated cross-functional collaboration with product, design, and engineering to review prototypes, align features, and fulfill marketing objectives. Used Qimai, Diandian, and App
Content Marketing at eClarity Pte Ltd
September 1, 2023 - October 8, 2025
Led social media marketing (Facebook/Instagram), boosting brand engagement and visibility. Drove SEO initiatives, coordinated EDM campaigns to engage targeted customer segments and drive conversions. Coordinated cross-functional efforts with sales and product teams to ensure alignment of launches and business goals. Localized and adapted content assets from global guidelines for APAC markets.
Art Assistant (Intern) at Warner Bros - Crazy Rich Asians
July 1, 2018 - October 8, 2025
Assisted the Art Department with set and prop preparation for production needs. Supported art direction tasks including prop design, styling, and on-set adjustments. Acted as runner for props and artist needs, ensuring smooth shooting workflow. Gained exposure to global creative production standards and cross-department collaboration.

Education

Bachelor of Cinematic Arts at Multimedia University
January 1, 2015 - December 31, 2018
Foundation in Multimedia at Multimedia University
January 1, 2014 - December 31, 2015
Google Ads Certification at Google
January 1, 2013 - December 31, 2014
Bachelor of Cinematic Arts at Multimedia University
January 1, 2015 - January 1, 2018
Foundation in Multimedia at Multimedia University
January 1, 2014 - January 1, 2015
Bachelor of Cinematic Arts at Multimedia University
January 1, 2015 - January 1, 2018
Foundation in Multimedia at Multimedia University
January 1, 2014 - January 1, 2015
Bachelor of Cinematic Arts at Multimedia University
January 1, 2015 - January 1, 2018
Foundation in Multimedia at Multimedia University
January 1, 2014 - January 1, 2015
Bachelor of Cinematic Arts at Multimedia University
January 1, 2015 - December 31, 2018
Foundation at Multimedia University
January 1, 2014 - December 31, 2015
Bachelor of Cinematic Arts at Multimedia University
January 1, 2015 - January 1, 2018
Foundation in Multimedia at Multimedia University
January 1, 2014 - January 1, 2015
Bachelor of Cinematic Arts at Multimedia University
January 1, 2015 - January 1, 2018
Foundation in Multimedia at Multimedia University
January 1, 2014 - January 1, 2015

Qualifications

Google Ads Certification
January 1, 2013 - December 31, 2014
Google Ads Search Certification
January 1, 2013 - January 1, 2014
Google Ads Search Certification
January 1, 2013 - January 1, 2014
Google Ads Search Certification
January 1, 2013 - October 8, 2025
Google Ads Search Certification
January 1, 2013 - January 1, 2014
Google Ads Search Certification
January 1, 2013 - January 1, 2014
Google Ads Search Certification
January 1, 2013 - January 1, 2014

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Telecommunications

Skills

Experience Level