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I'm Basia Chow, a Marketing Manager specializing in lifecycle and performance across tech, finance, and the public sector. I design data-driven strategies spanning CRM, conversion-rate optimization, marketing analytics, integrated campaigns, content marketing, and user experience to optimize the full customer lifecycle. I lead end-to-end programs that align business goals with measurable outcomes and memorable customer journeys. Over the last 5+ years, I have driven multi-channel campaigns, built executive dashboards in HubSpot and GA4, and supported global GTM launches. Notable highlights include leading a Dalio Principles online program that generated $1.3M+ in attributed revenue, achieving a 40% reduction in CPL and a 45.5% uplift in CTR through segmentation, CRO, and lifecycle testing, and delivering billions of impressions across major brand campaigns.…I'm Basia Chow, a Marketing Manager specializing in lifecycle and performance across tech, finance, and the public sector. I design data-driven strategies spanning CRM, conversion-rate optimization, marketing analytics, integrated campaigns, content marketing, and user experience to optimize the full customer lifecycle. I lead end-to-end programs that align business goals with measurable outcomes and memorable customer journeys. Over the last 5+ years, I have driven multi-channel campaigns, built executive dashboards in HubSpot and GA4, and supported global GTM launches. Notable highlights include leading a Dalio Principles online program that generated $1.3M+ in attributed revenue, achieving a 40% reduction in CPL and a 45.5% uplift in CTR through segmentation, CRO, and lifecycle testing, and delivering billions of impressions across major brand campaigns.

Basia Chow

Growth Marketer, Product Marketer, Marketing Strategist, +2

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I'm Basia Chow, a Marketing Manager specializing in lifecycle and performance across tech, finance, and the public sector. I design data-driven strategies spanning CRM, conversion-rate optimization, marketing analytics, integrated campaigns, content marketing, and user experience to optimize the full customer lifecycle. I lead end-to-end programs that align business goals with measurable outcomes and memorable customer journeys. Over the last 5+ years, I have driven multi-channel campaigns, built executive dashboards in HubSpot and GA4, and supported global GTM launches. Notable highlights include leading a Dalio Principles online program that generated $1.3M+ in attributed revenue, achieving a 40% reduction in CPL and a 45.5% uplift in CTR through segmentation, CRO, and lifecycle testing, and delivering billions of impressions across major brand campaigns.…I'm Basia Chow, a Marketing Manager specializing in lifecycle and performance across tech, finance, and the public sector. I design data-driven strategies spanning CRM, conversion-rate optimization, marketing analytics, integrated campaigns, content marketing, and user experience to optimize the full customer lifecycle. I lead end-to-end programs that align business goals with measurable outcomes and memorable customer journeys. Over the last 5+ years, I have driven multi-channel campaigns, built executive dashboards in HubSpot and GA4, and supported global GTM launches. Notable highlights include leading a Dalio Principles online program that generated $1.3M+ in attributed revenue, achieving a 40% reduction in CPL and a 45.5% uplift in CTR through segmentation, CRO, and lifecycle testing, and delivering billions of impressions across major brand campaigns.

Available to hire

I’m Basia Chow, a Marketing Manager specializing in lifecycle and performance across tech, finance, and the public sector. I design data-driven strategies spanning CRM, conversion-rate optimization, marketing analytics, integrated campaigns, content marketing, and user experience to optimize the full customer lifecycle. I lead end-to-end programs that align business goals with measurable outcomes and memorable customer journeys.

Over the last 5+ years, I have driven multi-channel campaigns, built executive dashboards in HubSpot and GA4, and supported global GTM launches. Notable highlights include leading a Dalio Principles online program that generated $1.3M+ in attributed revenue, achieving a 40% reduction in CPL and a 45.5% uplift in CTR through segmentation, CRO, and lifecycle testing, and delivering billions of impressions across major brand campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager, Life cycle & Performance at Wealth Management Institute (WMI)

June 1, 2024 - Present

Led end-to-end lifecycle marketing and performance initiatives for online programs, focusing on CRM-driven lifecycle optimization, data-driven segmentation, and full-funnel attribution. Built executive dashboards in HubSpot and GA4 to monitor key metrics (LTV, lead velocity, revenue attribution) and drove improvements in conversion efficiency and revenue from lifecycle campaigns.

Account Lead, Regional PR & Integrated Campaigns at Publicis Groupe

September 1, 2022 - October 8, 2025

Directed integrated marketing campaigns for global brands across LivSpace’s Series F, coordinating PR and GTM activities with cross-functional teams and external partners to maximize reach, impact, and media coverage.

Consultant, PR & Integrated Campaigns at Elliot & Co.

September 1, 2021 - October 8, 2025

Managed a SGD 300K+ integrated portfolio across 20+ Series A-B+ startups and SMEs, securing 150+ Tier 1 media placements (CNN, Yahoo, CNA Luxury, Vogue) and delivering high-visibility campaigns.

Copywriter, Content Strategy at Splash Productions

June 1, 2024 - October 8, 2025

Managed integrated content strategy for 15+ national campaigns across TikTok, Meta, gov.sg, and LinkedIn. Produced 90+ assets (web, social, ads, SEO) and improved engagement metrics (CTR, scroll depth) by 200%+. Led public-facing topics on AI, blockchain, and big data, and supported the rebranding of Go Green SG with cross-functional teams.

Marketing Manager, Lifecycle & Performance at Wealth Management Institute (WMI) / Temasek & GIC

June 1, 2024 - Present

Manage full-funnel lifecycle marketing and performance for DMP Online, a Ray Dalio–backed program, driving data-driven strategy, CRM automation, segmentation, A/B testing, CRO, and executive dashboards to track LT V, lead velocity, and revenue attribution.

Account Lead, Regional PR & Integrated Campaigns at Publicis Group

September 1, 2022 - October 8, 2025

Led end-to-end integrated marketing programs for regional PR and campaigns, coordinating cross-functional teams (creative, management, product, IT) and delivering multi-market coverage with strong press and influencer engagement.

Consultant, PR & Integrated Campaigns at Elliott & Co.

September 1, 2021 - October 8, 2025

Managed a USD 300K+ integrated portfolio across 20+ Series A–B startups and SMEs; secured 150+ Tier 1 media placements (CNN, Yahoo, CNA Luxury, Vogue).

Copywriter, Content Strategy at Splash Productions

June 1, 2024 - October 8, 2025

Managed integrated content strategy for 15+ national campaigns across TikTok, Meta, gov.sg, and LinkedIn; produced 90+ assets (web, social, ads, SEO) designed around user experience best practices, improving engagement metrics (CTR, scroll depth) by 200%+.