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Hi, I’m Sarah Hammouri, a results-driven communications professional based in Amman, Jordan, with over five years of experience in advertising, public relations, and social media. I design and execute integrated campaigns that elevate brand visibility, strengthen reputations, and engage meaningful audiences. I excel at creating bilingual content, coordinating with journalists, media outlets, and government stakeholders to secure positive coverage, and I thrive in fast-paced environments that demand creativity and strategic thinking. Currently I’m expanding my scope as PR Account Manager at Advise, building strong relationships with clients, media partners, and stakeholders, and leading end-to-end campaigns from concept to delivery. Previously, at VMLY&R Jordan and Mercy Corps, I supported social behavior change and communications efforts, designed formative research, and produced engaging outreach materials that empower communities and drive impact. I’m passionate about collaboration, learning, and delivering campaigns that resonate with diverse audiences.…Hi, I’m Sarah Hammouri, a results-driven communications professional based in Amman, Jordan, with over five years of experience in advertising, public relations, and social media. I design and execute integrated campaigns that elevate brand visibility, strengthen reputations, and engage meaningful audiences. I excel at creating bilingual content, coordinating with journalists, media outlets, and government stakeholders to secure positive coverage, and I thrive in fast-paced environments that demand creativity and strategic thinking. Currently I’m expanding my scope as PR Account Manager at Advise, building strong relationships with clients, media partners, and stakeholders, and leading end-to-end campaigns from concept to delivery. Previously, at VMLY&R Jordan and Mercy Corps, I supported social behavior change and communications efforts, designed formative research, and produced engaging outreach materials that empower communities and drive impact. I’m passionate about collaboration, learning, and delivering campaigns that resonate with diverse audiences.

Sarah Hammouri

Social Media Manager, PR Freelancer, Digital Marketer, +4

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Hi, I’m Sarah Hammouri, a results-driven communications professional based in Amman, Jordan, with over five years of experience in advertising, public relations, and social media. I design and execute integrated campaigns that elevate brand visibility, strengthen reputations, and engage meaningful audiences. I excel at creating bilingual content, coordinating with journalists, media outlets, and government stakeholders to secure positive coverage, and I thrive in fast-paced environments that demand creativity and strategic thinking. Currently I’m expanding my scope as PR Account Manager at Advise, building strong relationships with clients, media partners, and stakeholders, and leading end-to-end campaigns from concept to delivery. Previously, at VMLY&R Jordan and Mercy Corps, I supported social behavior change and communications efforts, designed formative research, and produced engaging outreach materials that empower communities and drive impact. I’m passionate about collaboration, learning, and delivering campaigns that resonate with diverse audiences.…Hi, I’m Sarah Hammouri, a results-driven communications professional based in Amman, Jordan, with over five years of experience in advertising, public relations, and social media. I design and execute integrated campaigns that elevate brand visibility, strengthen reputations, and engage meaningful audiences. I excel at creating bilingual content, coordinating with journalists, media outlets, and government stakeholders to secure positive coverage, and I thrive in fast-paced environments that demand creativity and strategic thinking. Currently I’m expanding my scope as PR Account Manager at Advise, building strong relationships with clients, media partners, and stakeholders, and leading end-to-end campaigns from concept to delivery. Previously, at VMLY&R Jordan and Mercy Corps, I supported social behavior change and communications efforts, designed formative research, and produced engaging outreach materials that empower communities and drive impact. I’m passionate about collaboration, learning, and delivering campaigns that resonate with diverse audiences.

Available to hire

Hi, I’m Sarah Hammouri, a results-driven communications professional based in Amman, Jordan, with over five years of experience in advertising, public relations, and social media. I design and execute integrated campaigns that elevate brand visibility, strengthen reputations, and engage meaningful audiences. I excel at creating bilingual content, coordinating with journalists, media outlets, and government stakeholders to secure positive coverage, and I thrive in fast-paced environments that demand creativity and strategic thinking.

Currently I’m expanding my scope as PR Account Manager at Advise, building strong relationships with clients, media partners, and stakeholders, and leading end-to-end campaigns from concept to delivery. Previously, at VMLY&R Jordan and Mercy Corps, I supported social behavior change and communications efforts, designed formative research, and produced engaging outreach materials that empower communities and drive impact. I’m passionate about collaboration, learning, and delivering campaigns that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

PR Account Manager

February 1, 2025 - Present

Lead and manage client relationships with journalists, media outlets, government bodies, and key industry stakeholders to secure positive coverage and visibility. Develop and manage bilingual (English and Arabic) content including press releases, feature articles, speeches, brochures, social media, and website content. Monitor media trends and competitor activities, providing insights and recommendations to clients. Lead integrated communications strategies including social media campaigns, influencer collaborations, event management and on-ground actions. Track, analyze, and report PR and campaign performance using media monitoring and analytics tools. Oversee the production of TV commercials and corporate videos, from briefings and brainstorming with creative teams to final delivery. Manage clients through regular meetings, pitches, presentations, reports, and day-to-day coordination to ensure project alignment. Plan and execute comprehensive social media strategies, content calendar

Senior Account Executive at Mercy Corps

January 1, 2023 - October 8, 2025

Partnered with Mercy Corps to drive integrated communications for development programs; managed multiple client relationships through the agency (VMLY&R) and led media relations, reporting, and campaign coordination. Developed and executed strategic campaigns, including social media and influencer collaborations, event support, and on-ground activities. Monitored campaign performance and provided insights to optimize coverage and impact.

Social Behavior Change and Communication Officer at Mercy Corps

February 1, 2025 - October 8, 2025

Supported formative research to understand gender norms in Jordan and assisted in developing effective social behavior change strategies and interventions that elevate women’s voices and leadership. Managed communication campaigns, field activities, and community interventions, coordinating with local partners and stakeholders. Designed outreach materials using Canva and served as the focal point for managing advertising agencies, briefs, and media placements.

Senior Account Executive at Mercy Corps

January 1, 2023 - October 8, 2025

Senior Account Executive responsible for building and maintaining strong relationships with journalists, media outlets, government bodies, and key industry stakeholders to secure positive coverage and visibility. Developed bilingual content (English and Arabic) including press releases, feature articles, speeches, brochures, social media and website content. Monitored media trends and competitor activities, providing insights and recommendations. Led integrated communications strategies including social media campaigns, influencer collaborations, events, and on-ground activations. Planned and executed comprehensive social media strategies, content calendars, and crisis communications plans. Tracked, analyzed, and reported PR and campaign performance using media monitoring and analytics tools. Oversaw production of TV commercials and corporate videos from briefings to final delivery. Managed client communications via regular meetings, pitches, presentations, reports, and coordination to

Social Behavior Change and Communications Officer at Mercy Corps

February 1, 2025 - October 8, 2025

Supported in designing formative research to understand norms and behaviors related to gender dynamics in Jordan. Assisted in developing effective social behavior change strategies and interventions to elevate women's voices and leadership skills. Managed and monitored communications and awareness campaigns, ensuring alignment with project goals and audience insights. Designed and produced outreach materials using Canva; served as focal point for managing advertising agencies, briefs, creative development, and media placements. Managed client relations, pitches, presentations, reports, and day-to-day coordination; planned and executed comprehensive social media strategies and crisis communications plans.

PR Account Manager at Mercy Corps

February 1, 2025 - Present

Advised on public relations and account management, building integrated communications strategies, including social media campaigns, media outreach, and reporting. Maintained bilingual (English and Arabic) content, including press releases, feature articles, speeches, brochures, social media, and website content. Monitored media trends and competitor activities, providing insights and recommendations to clients. Managed advertising agencies and media placements, overseeing briefs, creative development, and on-ground activities. Coordinated with clients through regular meetings, pitches, presentations, and reports to ensure project alignment.

PR Account Manager at ADVISE

February 1, 2025 - Present

Build and maintain strong relationships with journalists, media outlets, government bodies, and key industry stakeholders to secure positive coverage and visibility. Develop and manage bilingual (English and Arabic) content, including press releases, feature articles, speeches, brochures, social media, and website content. Monitor media trends and competitor activities, providing insights and recommendations to clients. Implement integrated communications strategies including social media campaigns, influencer collaborations, and event management. Track and report PR and campaign performance using media monitoring and analytics tools. Oversee the production of TV commercials and corporate videos from briefing and brainstorming with creative teams to final delivery. Plan and execute comprehensive social media strategies and crisis communication plans to strengthen brand presence and engagement.

Senior Account Executive at Mercy Corps

February 1, 2025 - October 8, 2025

Supported in designing formative research to better understand current norms and behaviors related to gender dynamics in Jordan. Assisted in developing effective social behavior change strategies and interventions that elevate women’s voices and leadership skills. Managed and monitored communications campaigns, ensuring alignment with project objectives and audience insights. Supported the delivery of field-based activities and community interventions, coordinating with local partners and stakeholders. Designed and produced communication and outreach materials using Canva. Served as the focal point for managing advertising agencies, overseeing briefs, creative development, and media placements.

Senior Account Executive at VMLY&R Jordan

January 1, 2023 - October 8, 2025

Led social behavior change and communications initiatives within Jordan, contributing to integrated campaigns that align with client objectives. Collaborated with creative and media teams to develop messaging, allocate budgets, and ensure impactful distribution through multiple channels. Managed client relationships, prepared pitches and presentations, and coordinated with partners to maintain project alignment. Worked on content development and on-ground activities to support campaigns and enhance brand visibility.