Available to hire
I am a senior paid media marketing professional with 10+ years of experience in eCommerce and B2B paid media. I design and execute full-funnel strategies that blend creative insight with data-driven optimization across Meta, Pinterest, Google Ads, and LinkedIn to drive ROAS and lead growth.
Fluent in English, Italian, French, and Arabic, I collaborate with global teams and clients across industries, delivering multi-market campaigns, mentoring junior teammates, and translating business goals into measurable digital marketing programs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
French
Fluent
Arabic
Fluent
Work Experience
Senior Digital Marketing Consultant at Hallam
January 1, 2022 - PresentLead end-to-end paid media strategy for a diverse portfolio of clients across eCommerce, B2B, SaaS, and healthcare. Plan and execute full-funnel campaigns across Meta, Pinterest, Google Ads, LinkedIn, Twitter, and programmatic platforms; optimize for ROAS and lead generation. Align creative input with data-driven tactics; collaborate with agile teams and clients to deliver performance that matches growth goals. Manage multi-market campaigns, refine multi-channel strategies, and drive cross-functional collaboration.
Freelance Digital Marketer Specialist at Decoded Digital (Freelance)
December 1, 2021 - October 8, 2025Provided digital marketing services to help aspiring business owners in the EMEA region bring ideas to life. Advised clients on channel mix and strategies, conducted local market analyses, tested and optimized PPC campaigns, created engaging ad creatives, and monitored KPIs (ROAS, CPA). Launched campaigns, performed A/B testing, and built strong relationships with suppliers to support campaigns.
Senior Medical Representative – Promotion at Benta Pharmaceuticals
November 1, 2020 - October 8, 2025Led B2B and B2C awareness campaigns across LinkedIn, Meta, and programmatic channels. Built trust-based relationships with doctors and clinicians; supported product launches, medical education events, and marketing materials.
Medical Representative at Benta Pharmaceuticals
September 1, 2018 - October 8, 2025Developed and implemented marketing and sales strategies, identified potential clients (doctors and pharmacists), established relationships, organized events to meet sales targets, maintained clinical knowledge of products.
Education
Digital Marketing Certification at Digital Marketing Institute (DMI)
June 1, 2021 - October 8, 2025Bachelor of Science in Biochemistry at Lebanese University
January 1, 2005 - January 1, 2009Qualifications
LinkedIn Certified Marketing Insider
January 11, 2030 - October 8, 2025Industry Experience
Software & Internet, Media & Entertainment, Healthcare, Life Sciences, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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