Graeme Fraser

Producer at Call to Action Podcast

Producer for a remote podcast; responsible for sourcing, briefing, and promoting guests and episodes.

Marketing Consultant at Upslide

Contract marketing consultant: built and delivered a marketing strategy for a SaaS productivity platform; facilitated client workshops and discovery sessions; defined strategic opportunities.

Consultant at Qik Serve

Contract consultant: built marketing strategy for a UK/North America hospitality SaaS platform; conducted research, segmentation, targeting and positioning; delivered focused messaging to two target segments.

Head of Global Marketing at Metanomic

Led global marketing for a SaaS gaming platform; developed marketing strategy, identified core target segments and delivered messaging framework; allocated budget, built PR and brand identity.

Global Marketing Director at Liquidity Services

Built annual global marketing strategy; localization across teams; partnered with Sales to deliver targeted account programs; revenue growth through global campaigns.

Global Marketing Director at Liquidity Services

Built global marketing strategy for SaaS platform; managed teams in Phoenix, USA; led go-to-market for the EM E A region; revenue growth through localization and market segmentation.

Director of Marketing, EM EA at Liquidity Services

Directed marketing across Europe, the Middle East and Africa; created and delivered global marketing strategy; targeted account programs in the EM EA region; revenue generation.

Marketing Manager at EasyNet

Various marketing roles; progressed through positions to global communications responsibilities for a telecoms managed services company.

Producer at Call to Action Podcast

Remote; source, manage, brief, and promote guests and episodes.

Marketing Consultant (Contract) at Quantum

Built a competitive analysis and messaging framework for a FinTech client; delivered focused messaging and positioning across two target segments.

Head of Global Marketing at Metanom ic

Built and delivered global marketing strategy for a SaaS gaming platform.

Global Marketing Director at Liquidity Services

Developed global marketing strategy; led localization across teams; partnered with Sales to deliver a targeted account program; grew EM EA pipeline; European Leadership Team member; relocated to US for a 24-month assignment; restructured global team to update skills in Analytics, Content, SEO, SEM, and front-end web development.

Global Marketing Director at Liquidity Services

Led global marketing for a SaaS platform; conducted discovery sessions, segmentation and positioning; defined marketing objectives for 2023; built a growth plan.

Director of Marketing, EMEA at Liquidity Services

Led regional marketing strategy for Europe, Middle East and Africa; partnered with Sales to build pipeline and localization of campaigns.

Marketing Director at Global SAP Staffing Company

Senior marketing leadership; developed demand generation, branding and campaigns across regions.

Marketing Manager (Contract) at Graeme Fraser (Consultancy)

Contract marketing manager; supported marketing strategy and delivery; direct reporting to CEO.

Marketing Manager to Global Communications Manager; various roles spanning 1999–2009.

Producer (Freelance) at Call to Action Podcast

Source, manage, brief, and promote guests and episodes.

Consultant (Contract) at Upslide

Built 2024/25 marketing strategy for SaaS productivity platform.

Consultant at Quantum

Built and delivered a competitive analysis and messaging framework for a Fintech client.

Consultant at Qik Serve

Built a marketing strategy for UK and North American Hospitality SaaS platform; facilitated client workshops; conducted research; created targeting and positioning; delivered focused messaging.

Head of Global Marketing at Meta

Built and delivered marketing strategy for a Gaming SaaS platform; facilitated client workshops; defined messaging and positioning.

Marketing Director (Contract) at Future On

Built marketing strategy for a PaaS/SaaS platform in Energy; initiated pricing review and pro vis ion model development; launched customer program.

Global Marketing Director at Liquidity Services

Developed annual global marketing strategy; partnered with Sales to deliver account-based programs; grew new users YoY by 8%; reorganized global marketing function.

Marketing Manager (Contract) at Well Informed

Formulated incisive strategic marketing campaigns for Theory Test Pro; generated integrated demand generation programs.

Head of Marketing at Red Commerce

Senior marketing role for a global SAP Staffing Company; accountable to the Board for global marketing strategy.

Marketing Manager (Contract) at Changefirst

Interim marketing role; reported directly to CEO of a Change Management consultancy; responsible for marketing strategy and delivery.