I’m a marketing leader focused on turning brand strategy into memorable and measurable growth.
I’m a marketing leader focused on turning brand strategy into memorable and measurable growth. I specialize in brand management, go-to-market planning, and integrated campaigns for both CPG and B2B brands, leading cross-functional teams to optimize budgets and drive ROI. My work spans sponsorships, experiential marketing, PR, and digital to deliver tangible results like increased trial, visibility, and conversions.
I thrive on creating purposeful partnerships and experiences that connect with audiences across sports, music, culinary, and community platforms. I collaborate with executives, sales, and creative teams to translate strategy into compelling campaigns, elevate brand equity, and fuel retailer growth.
Developed comprehensive public relations materials for a renowned global makeup artist, strategically positioning her as a leading voice in the beauty industry. Through tailored press releases, media outreach, and relationship-building with key journalists and editors, I was able to strengthen the artist’s reputation as an industry expert, amplifying her visibility across major publications and online platforms such as OK! Magazine, Best Life and Time Shopping.
I designed a marketing campaign that integrated public relations, strategic social collaborations, and experiential marketing to elevate brand visibility and drive consumer engagement. This integrated approach resulted in 7% monthly sales growth over a 3-month period. This campaign highlighted the power of combining earned media, influencer partnerships, and immersive event experiences to create an impactful customer journey.
Tylie Ad Solutions B2B 360 Campaign I spearheaded the marketing launch of a proprietary SaaS cross-screen order management system and a fully scalable digital asset management (DAM) solution through an integrated marketing campaign. The tentpole of this campaign was the creation of a white paper. I developed a launch plan comprised of paid and organic tactics across multiple platforms to reach our target audience. The plan centered around a content marketing strategy that was implemented via email marketing, social media, paid advertising, public relations and event sponsorships
Led go-to-market strategy and brand positioning for the Fruitist superfruit brand, building digital presence and content strategy to drive early awareness and engagement. Owned end-to-end strategy for the brand’s D.C. United (MLS) presenting sponsorship, managing budget, timelines, creative, in-stadium activations and merchandising to maximize brand impact; directed trade show strategy to strengthen retailer visibility and partnerships.
Led strategy and execution of integrated experiential programs for Constellation Brands’ beer portfolio (Corona, Pacifico, Modelo), including platform activations such as Corona’s Protect Our Beaches, Pacifico’s Bike Blitz, and Modelo’s Underground Artists; drove new business growth by developing experiential concepts and pitch strategies to win incremental programs.
Oversaw integrated digital campaigns across SEO, paid media, email, and social for Cabinets To Go, Gracious Home and Southwind Flooring; managed an account team of four; implemented performance dashboards and KPI frameworks enabling real-time optimization and improving campaign ROI by 10%+.
Post a job and invite Stacy, or contact them directly. No hidden commission.
