Available to hire
I’m a marketing leader focused on turning brand strategy into memorable and measurable growth. I specialize in brand management, go-to-market planning, and integrated campaigns for both CPG and B2B brands, leading cross-functional teams to optimize budgets and drive ROI. My work spans sponsorships, experiential marketing, PR, and digital to deliver tangible results like increased trial, visibility, and conversions.
I thrive on creating purposeful partnerships and experiences that connect with audiences across sports, music, culinary, and community platforms. I collaborate with executives, sales, and creative teams to translate strategy into compelling campaigns, elevate brand equity, and fuel retailer growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Fractional CMO/Marketing Consultant at SJC Brandworks
March 1, 2022 - PresentLed brand storytelling and revenue growth initiatives for emerging and established clients. Delivered integrated digital campaigns across SEO, PPC, email, and social media resulting in higher engagement and sales lift. Directed account teams and implemented performance dashboards improving campaign ROI by more than 10%. Managed go-to-market strategies, experiential marketing programs with global beer brands, partnerships, and secured PR and influencer collaborations driving sales growth and media coverage.
Vice President Marketing at Tylie Ad Solutions
February 28, 2022 - September 4, 2025Drove a 22% increase in lead conversions with integrated B2B demand generation campaigns. Elevated company thought leadership in digital asset management generating a 30% rise in inbound inquiries and expanded the enterprise pipeline.
Senior Marketing Manager at The Wonderful Company
March 1, 2021 - September 4, 2025Directed a corporate rebrand initiative aligning brand architecture and identity across 10+ business units. Produced integrated campaigns across North America with broad consumer reach via Times Square billboards, activations, trade shows, and retailer promotions. Spearheaded employer branding campaigns boosting applications by 12%. Managed celebrity-driven campaigns and category marketing initiatives.
Senior Manager, Promotions at The Wonderful Company
September 30, 2018 - September 4, 2025Led integrated campaigns for multiple brands including social, in-store, print, POS, and broadcast channels. Launched a foodservice blog to increase audience engagement. Negotiated and managed celebrity campaigns raising significant donations and meals for charity.
Marketing Consultant at The Wonderful Company
August 31, 2012 - September 4, 2025Secured major sports sponsorships to enhance brand distribution and visibility at major league stadiums. Produced high-profile activations including a Super Bowl flash-mob and NASCAR sponsorship with celebrity ambassadors, significantly increasing product sales and brand engagement.
Fractional CMO & Marketing Consultant at SJC Brandworks
March 1, 2022 - PresentBoutique marketing consultancy delivering brand storytelling and revenue growth for emerging and established brands, with select clients including Legacy Marketing, The Buntin Group, and Tapizon Bar & Grill. Responsibilities span Brand Marketing & Engagement, Public Relations, Social Media & Content Strategy, and cross-functional collaboration to optimize budgets and drive ROI. Built and managed campaigns, partnerships, and influencer programs to raise local visibility and sales.
Interim Head of Marketing at Fruitist / Agrovision
October 1, 2023 - January 1, 2025Led go-to-market strategy and brand positioning for the Fruitist superfruit brand, building digital presence and content strategy to drive early awareness and engagement. Owned end-to-end strategy for the brand’s D.C. United (MLS) presenting sponsorship, managing budget, timelines, creative, in-stadium activations and merchandising to maximize brand impact; directed trade show strategy to strengthen retailer visibility and partnerships.
Account Director at Legacy Marketing
October 1, 2022 - February 1, 2023Led strategy and execution of integrated experiential programs for Constellation Brands’ beer portfolio (Corona, Pacifico, Modelo), including platform activations such as Corona’s Protect Our Beaches, Pacifico’s Bike Blitz, and Modelo’s Underground Artists; drove new business growth by developing experiential concepts and pitch strategies to win incremental programs.
Group Account Director at The Buntin Group
April 1, 2022 - June 1, 2022Oversaw integrated digital campaigns across SEO, paid media, email, and social for Cabinets To Go, Gracious Home and Southwind Flooring; managed an account team of four; implemented performance dashboards and KPI frameworks enabling real-time optimization and improving campaign ROI by 10%+.
Vice President Marketing at Tylie Ad Solutions
August 1, 2021 - February 1, 2022Drove integrated B2B demand generation campaigns across content, email, paid ads, PR and sponsorships; achieved a 22% increase in lead conversions; elevated DAM thought leadership and increased inbound inquiries by ~30%.
Senior Marketing Manager at The Wonderful Company
October 1, 2018 - March 1, 2021Directed a corporate rebrand across 10+ business units, aligning brand architecture and visual identity for 20K+ employees and global stakeholders; produced integrated NA campaigns (Times Square billboards, experiential activations, trade shows, retailer promotions) and led employer branding campaigns across social and campus recruiting.
Senior Manager, Promotions at The Wonderful Company
September 1, 2012 - September 1, 2018Led integrated campaigns for Wonderful Halos, Wonderful Pistachios and Wonderful Citrus; wrote creative briefs, established KPIs, and conducted post-campaign analyses to optimize performance; launched dailysqueeze.com to strengthen citrus positioning; negotiated and managed celebrity campaigns generating donations and significant community impact.
Marketing Consultant at The Wonderful Company
September 1, 2010 - August 1, 2012Secured MLB sponsorships expanding Pistachios distribution to five major league stadiums; produced a Super Bowl XLVII flash-mob featuring Psy, generating high YouTube views and boosting ad recall; orchestrated NASCAR sponsorship activation with ambassadors to drive brand lift.
Board Member & Communications Chair at Commodore HOA Association
January 1, 2022 - PresentDrove community communications and events, coordinating partners and volunteers to support HOA initiatives.
Marketing & Events Committee Member at Hermosa Beach Chamber of Commerce
January 1, 2021 - January 1, 2023Supported marketing and events initiatives to boost local business activity and community engagement.
Sponsorship Committee Member at Culinary Institute of America
January 1, 2018 - January 1, 2020Contributed to sponsorship strategy and events to support CIA programs and initiatives.
Education
Master of Arts in Communication Management at University of Southern California
January 11, 2030 - September 4, 2025Bachelor of Arts in English at William Smith College
November 30, 0002 - September 4, 2025Master of Arts in Communication Management at University of Southern California
January 11, 2030 - May 4, 2026Bachelor of Arts in English at William Smith College
January 11, 2030 - May 4, 2026Qualifications
Industry Experience
Consumer Goods, Retail, Professional Services, Travel & Hospitality, Software & Internet, Other, Media & Entertainment
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