White Paper B2B Campaign - Tylie Advertising

Tylie Ad Solutions B2B 360 Campaign

I spearheaded the marketing launch of a proprietary SaaS cross-screen order management system and a fully scalable digital asset management (DAM) solution through an integrated marketing campaign.

The tentpole of this campaign was the creation of a white paper. I developed a launch plan comprised of paid and organic tactics across multiple platforms to reach our target audience.

The plan centered around a content marketing strategy that was implemented via email marketing, social media, paid advertising, public relations and event sponsorships