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Hi, I’m Chyna Council, a Marketing Leader and SEO Content Strategist with 7+ years of experience driving engagement and organic growth for global brands, including Indeed and Ruggable. I excel at leading cross-functional teams, crafting SEO briefs, and turning complex ideas into clear, persuasive narratives that resonate with B2B tech and SaaS audiences. I also craft content to support product launches and align with buyer journeys. I’m passionate about storytelling, data-driven strategy, and building content ecosystems that inspire action and advocacy. I collaborate across marketing, product, and sales to plan campaigns, repurpose technical documentation into buyer-journey content, and elevate brand visibility through disciplined content governance and optimization, including applying E-E-A-T principles to boost trust and performance.…Hi, I’m Chyna Council, a Marketing Leader and SEO Content Strategist with 7+ years of experience driving engagement and organic growth for global brands, including Indeed and Ruggable. I excel at leading cross-functional teams, crafting SEO briefs, and turning complex ideas into clear, persuasive narratives that resonate with B2B tech and SaaS audiences. I also craft content to support product launches and align with buyer journeys. I’m passionate about storytelling, data-driven strategy, and building content ecosystems that inspire action and advocacy. I collaborate across marketing, product, and sales to plan campaigns, repurpose technical documentation into buyer-journey content, and elevate brand visibility through disciplined content governance and optimization, including applying E-E-A-T principles to boost trust and performance.

Chyna Council

Content Strategist, Copywriter, Content Creator, +2

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Hi, I’m Chyna Council, a Marketing Leader and SEO Content Strategist with 7+ years of experience driving engagement and organic growth for global brands, including Indeed and Ruggable. I excel at leading cross-functional teams, crafting SEO briefs, and turning complex ideas into clear, persuasive narratives that resonate with B2B tech and SaaS audiences. I also craft content to support product launches and align with buyer journeys. I’m passionate about storytelling, data-driven strategy, and building content ecosystems that inspire action and advocacy. I collaborate across marketing, product, and sales to plan campaigns, repurpose technical documentation into buyer-journey content, and elevate brand visibility through disciplined content governance and optimization, including applying E-E-A-T principles to boost trust and performance.…Hi, I’m Chyna Council, a Marketing Leader and SEO Content Strategist with 7+ years of experience driving engagement and organic growth for global brands, including Indeed and Ruggable. I excel at leading cross-functional teams, crafting SEO briefs, and turning complex ideas into clear, persuasive narratives that resonate with B2B tech and SaaS audiences. I also craft content to support product launches and align with buyer journeys. I’m passionate about storytelling, data-driven strategy, and building content ecosystems that inspire action and advocacy. I collaborate across marketing, product, and sales to plan campaigns, repurpose technical documentation into buyer-journey content, and elevate brand visibility through disciplined content governance and optimization, including applying E-E-A-T principles to boost trust and performance.

Available to hire

Hi, I’m Chyna Council, a Marketing Leader and SEO Content Strategist with 7+ years of experience driving engagement and organic growth for global brands, including Indeed and Ruggable. I excel at leading cross-functional teams, crafting SEO briefs, and turning complex ideas into clear, persuasive narratives that resonate with B2B tech and SaaS audiences. I also craft content to support product launches and align with buyer journeys.

I’m passionate about storytelling, data-driven strategy, and building content ecosystems that inspire action and advocacy. I collaborate across marketing, product, and sales to plan campaigns, repurpose technical documentation into buyer-journey content, and elevate brand visibility through disciplined content governance and optimization, including applying E-E-A-T principles to boost trust and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Copywriter at HexaGroup

October 31, 2022 - October 8, 2025

Co-led local SEO strategy for a healthcare client Coastal Periodontics, boosting organic site traffic by 129.91% and earning top-3 rankings for 20+ keywords in Lake Jackson, TX. Developed blogs and websites via HubSpot and WordPress; wrote and optimized healthcare content for Google, Bing, LinkedIn, and YouTube Ads.

Marketing Coordinator at Fusion CPA

June 30, 2020 - October 8, 2025

Optimized content based on SEO best practices. Created landing pages and blogs achieving first-page rankings; managed 25+ content writers, recruited, trained, and promoted team members; produced content for YouTube, landing pages, blogs, and social media across 20+ industries including healthcare and tech.

Contractor/Freelancer at Authentic Craft

December 1, 2019 - Present

Collaborated with leading companies including Indeed and Ruggable to drive content marketing, develop cross-functional processes, and create buyer-journey aligned content. Built content development workflows, supported product launches, and managed a global team of writers to ensure SEO-friendly, on-brand content.

Communications Rep / Marketing Intern at Humane Society

July 31, 2018 - October 8, 2025

Presented organizational efforts to ensure donors were informed for long-term vision; identified qualified donors and built donor relationships to secure client retention; negotiated win-win resolutions using sales best practices.

Communications Intern at Central Ave Business Improvement District

August 31, 2017 - October 8, 2025

Composed and edited feature-style articles/stories to promote local business; scheduled interviews with stakeholders and local business owners; conducted audio interviews with stakeholders; wrote press releases for organizational events; created Facebook events for nonprofit events; designed materials to articulate critical messages in nonprofit branding.

Production Assistant Intern at The FREQ A

December 31, 2016 - October 8, 2025

Composed, recorded, and edited multi-media playlists for targeted audiences using Audition; promoted local band showcases via social media to increase attendance.

Production Assistant Intern at GOTT Entertainment

August 31, 2016 - October 8, 2025

Provided administrative support to senior production staff, regularly editing data using the company CMS; conducted client research for the national sales manager/executive producer to improve communication between PR agents.