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I'm Liubov Oleneva, a data-driven Web and Marketing Analyst based in Lisbon, Portugal. I specialize in turning data into actionable performance insights, with hands-on experience in SQL, Python, Power BI, GA4, and GTM. Over the past 3+ years, I have built analytics for paid channels from scratch, optimized conversion funnels, and delivered insights that improved lead quality and reduced customer acquisition costs. I have worked in both B2B and B2C contexts, translating complex data into clear recommendations for growth. In challenging markets—from Central Asia procurement analytics to global digital campaigns—I design dashboards, automate reporting, and conduct experiments (A/B tests) to drive smarter decisions. I thrive in cross-functional teams and am passionate about bridging finance, marketing, and product data to support sustainable business growth.…I'm Liubov Oleneva, a data-driven Web and Marketing Analyst based in Lisbon, Portugal. I specialize in turning data into actionable performance insights, with hands-on experience in SQL, Python, Power BI, GA4, and GTM. Over the past 3+ years, I have built analytics for paid channels from scratch, optimized conversion funnels, and delivered insights that improved lead quality and reduced customer acquisition costs. I have worked in both B2B and B2C contexts, translating complex data into clear recommendations for growth. In challenging markets—from Central Asia procurement analytics to global digital campaigns—I design dashboards, automate reporting, and conduct experiments (A/B tests) to drive smarter decisions. I thrive in cross-functional teams and am passionate about bridging finance, marketing, and product data to support sustainable business growth.

Liubov Oleneva

Marketing Analyst, Data Analyst, PPC Manager, +4

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I'm Liubov Oleneva, a data-driven Web and Marketing Analyst based in Lisbon, Portugal. I specialize in turning data into actionable performance insights, with hands-on experience in SQL, Python, Power BI, GA4, and GTM. Over the past 3+ years, I have built analytics for paid channels from scratch, optimized conversion funnels, and delivered insights that improved lead quality and reduced customer acquisition costs. I have worked in both B2B and B2C contexts, translating complex data into clear recommendations for growth. In challenging markets—from Central Asia procurement analytics to global digital campaigns—I design dashboards, automate reporting, and conduct experiments (A/B tests) to drive smarter decisions. I thrive in cross-functional teams and am passionate about bridging finance, marketing, and product data to support sustainable business growth.…I'm Liubov Oleneva, a data-driven Web and Marketing Analyst based in Lisbon, Portugal. I specialize in turning data into actionable performance insights, with hands-on experience in SQL, Python, Power BI, GA4, and GTM. Over the past 3+ years, I have built analytics for paid channels from scratch, optimized conversion funnels, and delivered insights that improved lead quality and reduced customer acquisition costs. I have worked in both B2B and B2C contexts, translating complex data into clear recommendations for growth. In challenging markets—from Central Asia procurement analytics to global digital campaigns—I design dashboards, automate reporting, and conduct experiments (A/B tests) to drive smarter decisions. I thrive in cross-functional teams and am passionate about bridging finance, marketing, and product data to support sustainable business growth.

Available to hire

I’m Liubov Oleneva, a data-driven Web and Marketing Analyst based in Lisbon, Portugal. I specialize in turning data into actionable performance insights, with hands-on experience in SQL, Python, Power BI, GA4, and GTM. Over the past 3+ years, I have built analytics for paid channels from scratch, optimized conversion funnels, and delivered insights that improved lead quality and reduced customer acquisition costs. I have worked in both B2B and B2C contexts, translating complex data into clear recommendations for growth.

In challenging markets—from Central Asia procurement analytics to global digital campaigns—I design dashboards, automate reporting, and conduct experiments (A/B tests) to drive smarter decisions. I thrive in cross-functional teams and am passionate about bridging finance, marketing, and product data to support sustainable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Russian

Fluent

English

Advanced

Work Experience

Marketing Analyst at OMT -Consult Group

April 1, 2023 - Present

Processed and analyzed large datasets on bitumen prices, production, and imports across 4 Central Asian countries. Built automated reporting workflows in SQL and Power BI, reducing manual data prep time by 40%. Delivered weekly interactive dashboards for management, enabling faster procurement and sales decisions. Provided data-driven recommendations that improved forecasting accuracy and supported strategic planning.

PPC Specialist at Kit Marketing Agency

August 1, 2020 - Present

Set up web analytics for paid campaigns from scratch (GA, GTM, tracking of conversions and funnels). Managed Google Ads budgets of $500–$3500/month, optimized campaigns via SQL queries, GA4 analysis and A/B testing. Improved lead quality by redesigning campaign targeting and conversion tracking; increased leads by 15–20%, reduced CPL by 10%, achieved CTR of 7.4%, CR of 8.6%, and reduced CPC in Uzbekistan.

Data Analyst (Student / Mentor) at Skyeng / Skypro

April 1, 2023 - October 8, 2025

Conducted data analysis for study cases: profitability analysis, content evaluation, and A/B testing. Applied SQL and Python for experiment design, statistical testing, and predictive modeling. Developed dashboards in Power BI to visualize promotion outcomes. Mentored 100+ students and reviewed 120+ assignments, enhancing both technical and communication skills.

Finance Director at LLC “Studio 15” (Web Development)

January 1, 2025 - October 8, 2025

Built financial and web analytics systems from scratch (Google Sheets, Excel, Power BI). Integrated CRM and advertising analytics to assess project performance and client ROI. Developed dashboards and reporting pipelines that improved management visibility on business metrics. Oversaw budgeting, revenue streams, and financial control, ensuring sustainable growth.

Deputy Head (Finance & Public Administration) at Tomsk Region Administration

January 1, 2019 - October 8, 2025

Managed program budgeting in healthcare and large-scale public projects. Conducted macro-level analysis of public assets and financial flows. Developed regulations and streamlined processes to improve accountability and efficiency.

Marketing Analyst at OMT -Consult Group

April 1, 2023 - Present

PPC Specialist at Kit Marketing Agency

August 1, 2020 - Present

Set up web analytics for paid campaigns from scratch (GA, GTM, tracking of conversions and funnels). Managed Google Ads budgets of $500–$3500/month, optimized campaigns via SQL queries, GA4 analysis and A/B testing. Improved lead quality by redesigning campaign targeting and conversion tracking. Results: Increased leads by 15–20% and reduced CPL by 10%; CTR 7.4% (vs. 6.5% global), CR 8.6% (vs. 7%), CPC in Uzbekistan $0.02–$0.23.

Data Analyst (Student / Mentor) at Skyeng / Skypro

April 1, 2023 - October 8, 2025

Finance Director at LLC “Studio 15” (Web Development)

January 1, 2025 - October 8, 2025

Deputy Head (Finance & Public Administration) at Tomsk Region Administration

January 1, 2019 - October 8, 2025