I'm a results-driven digital marketer with around 4 years of experience in performance marketing, specializing in Facebook Ads strategy, audience targeting, and campaign optimization. I have a proven track record managing large-budget campaigns for e-learning and education products, focused on driving conversions and ROI. I thrive on data-driven growth, A/B testing, and landing page optimization. I collaborate cross-functionally with design, content, and sales teams to align messaging with learner personas and deliver scalable results.…

Sushmita Gandi

I'm a results-driven digital marketer with around 4 years of experience in performance marketing, specializing in Facebook Ads strategy, audience targeting, and campaign optimization. I have a proven track record managing large-budget campaigns for e-learning and education products, focused on driving conversions and ROI. I thrive on data-driven growth, A/B testing, and landing page optimization. I collaborate cross-functionally with design, content, and sales teams to align messaging with learner personas and deliver scalable results.…

Available to hire

I’m a results-driven digital marketer with around 4 years of experience in performance marketing, specializing in Facebook Ads strategy, audience targeting, and campaign optimization. I have a proven track record managing large-budget campaigns for e-learning and education products, focused on driving conversions and ROI.

I thrive on data-driven growth, A/B testing, and landing page optimization. I collaborate cross-functionally with design, content, and sales teams to align messaging with learner personas and deliver scalable results.

See more

Work Experience

Digital Marketing Manager at Teman EdTech Pvt.Ltd
January 1, 2024 - Present
Developed and executed Facebook Ads campaigns with monthly budgets over ₹3,00,000 targeting e-learning and course promotion. Achieved 3.5x ROAS by optimizing ad placements, creative formats, and conversion events. Built custom and lookalike audiences based on user behavior and purchase history, increasing lead quality and reducing CPA through segmented targeting and retargeting. Designed optimized landing pages and full-funnel campaign structures for high-converting educational products, improving landing page conversion rate from 2.1% to 4.8% via A/B testing and copy refinement. Monitored KPIs with Meta Insights, Google Analytics, and heatmaps to iterate creatives and targeting strategies, driving CTR up by 28%. Coordinated with design, content, and sales teams to ensure cohesive messaging and faster campaign launches, reducing launch times by 40%.
Digital Marketing Executive at Codeunity Technologies Pvt. Ltd.
December 1, 2023 - October 8, 2025
Planned and executed high-budget Facebook Ads campaigns for US and Indian markets. Created carousel and video ads with engaging CTAs and copy tailored to segmented audiences. Conducted A/B tests of creatives and copy, achieving a 28% increase in CTR and a 22% reduction in CPA. Integrated Facebook Pixel to optimize for purchases and custom events. Developed high-impact digital assets including social media creatives, email campaigns, landing pages, brochures, and brand collateral using tools like Adobe Photoshop, Illustrator, InDesign, and Canva.

Education

Bachelor of Technology at Andhra University - Vizag, India
January 11, 2030 - May 1, 2021

Qualifications

Add your qualifications or awards here.