Andrea Maurello

Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Head of Communications at @ caribe boy.co
December 31, 2023 - October 8, 2025
Led social media, content strategy, analytics, and external communications campaigns; produced newsletters; managed content calendars; collaborated with designers to deliver visual content across platforms.
Founder at La Estrada Skin Care
January 1, 2023 - Present
Founded La Estrada Skin Care; led branding, content creation, audiovisual content, and marketing campaigns; managed social media and digital content.
Content Creator / Social Media & Communications at Universidad del Norte
January 1, 2020 - Present
Created social media posts, blogs and marketing materials; managed content calendar across platforms; led university campaigns and community storytelling; produced newsletters, landing pages and video scripts; collaborated with designers on visual content.
Communication Assistant at Bienestar Universitario
March 1, 2024 - Present
Produced social media content, posts, and marketing materials; collaborated with designers; managed content calendar; led user-generated content campaigns and community storytelling; produced newsletters, landing pages, and video scripts; managed social media and external communications campaigns; designed graphics and audio-visual content; supported content strategy, analytics, and customer service.
Head of Communications at Caribe Boy.co
January 1, 2023 - Present
Led communications; social media management; content creation; copywriting; digital marketing strategy; SEO & SEM; email marketing; analytics & reporting.
Communication Assistant at Bienestar Universitario
March 1, 2024 - Present
Supported communications activities, created social media posts, managed digital content calendars, and assisted in producing newsletters, landing pages, and video scripts. Collaborated with designers to deliver visual content and supported cross-platform campaigns.
Social Media Content Creator at Freelance
January 1, 2023 - Present
Produced social media content and freelance digital campaigns, led storytelling, and collaborated with designers to deliver visual content. Managed content calendars and led end-to-end content creation and distribution for clients.
Head of Communications at Caribe Hoy
December 31, 2023 - October 8, 2025
Led social media management, content creation, copywriting, digital marketing strategy, SEO & SEM, email marketing, analytics, and reporting. Oversaw branding and visual identity and coordinated external communications.
Content Creator & Copywriter at Caribe Hoy
December 31, 2023 - October 8, 2025
Managed content creation, copywriting, digital marketing strategy, and communications initiatives; contributed to brand storytelling, SEO/SEM, email marketing, and analytics.
Head of Communications at Caribe Hoy
January 1, 2023 - Present
Led communications and social media strategy, content creation, and external communications campaigns; oversaw branding, visuals, and content calendars; managed UG campaigns and community storytelling.
Communication Assistant at Bienestar Universitario, Universidad del Norte
March 1, 2024 - Present
Supported internal communications and social media for student wellness programs; assisted in content creation and marketing materials.

Education

Bachelor's in Social Communication at Universidad del Norte
July 1, 2019 - September 1, 2024
High School Diploma at Colegio Retos
January 1, 2018 - June 1, 2019
High School Diploma at Colegio Retos
January 1, 2018 - June 1, 2019
High School Diploma at Colegio Retos
January 1, 2018 - June 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other, Telecommunications